The DDP Seoul Friendship Festival 2026 will take place at Dongdaemun Design Plaza from May 9 to May 10, marking the 30th anniversary of the international cultural event also known as the 2026 Seoul World City Culture Festival. The Seoul Friendship Festival brings together embassies, cultural centers, food programs, performances and family-friendly activities in one central venue, with free admission listed for all visitors.12
DDP Seoul Friendship Festival 2026: When and Where to Go

The festival is scheduled for Saturday, May 9, and Sunday, May 10, 2026, at Dongdaemun Design Plaza, commonly known as DDP. Seoul Culture Portal lists the operating hours as 12:00 to 21:00 on the event days, with the target audience described as anyone and admission marked as free.2
The official English announcement from the Seoul Metropolitan Government identifies the event as Seoul Friendship Festival 2026 and confirms DDP as the venue for the 30th anniversary edition. It also says embassies and cultural centers from 73 countries are collaborating on this year’s showcase.1
Visitors looking for the main formal moment should note the opening ceremony. Yonhap, carried by Financial News, reported that the opening ceremony is scheduled for 2 p.m. on May 9 at DDP Oullim Square, with embassy representatives, Seoul honorary citizens, invited overseas performers and a Maori troupe from Wellington included in the ceremony program.3
Because the program runs into the evening, the most practical plan is to choose a time window around the activities that matter most: performances, embassy booths, food, dessert, family programs or the opening ceremony. The available source material does not provide a full hour-by-hour public schedule for every booth or performance, so visitors should rely on the confirmed operating hours and program categories rather than assuming exact times for individual activities.
What You Can See, Eat and Experience at DDP
The 2026 program is built around international culture, food and hands-on experiences. The Seoul Metropolitan Government lists global cultural performances, World City Cinema, food and dessert zones, traditional games and costume areas, a K-culture zone, a new kids’ play zone and the Seoul Pop-Up Library among the main programs.1
For food-focused visitors, the scale is one of the clearest reasons to go. The city says the festival will feature food from more than 30 countries and desserts from 19 countries. Embassy booths from 45 nations are also part of the program, giving visitors a way to explore culture through both official displays and casual browsing.1
Segye Ilbo reported more specific site details within DDP: food and dessert zones are planned around DDP Eight Junction and Miraero, promotional booths by 45 embassies are planned on Design Street, and traditional clothing experiences from 10 countries are included. The same report also identifies the theme as “30 Years with the World, Bridging Cultures Together.”4
Families have a few confirmed additions to consider. News1, carried by Financial News, reported that family-oriented spaces include a kids’ play zone and the Seoul Pop-Up Library, and that the event runs from noon to 9 p.m. on both days.5 These additions make the festival more than a food-and-performance stop, especially for visitors planning a longer afternoon at DDP.
The event also has a historical frame. The Korea Herald, carried by Daum, described Seoul Friendship Festival as an annual international cultural exchange festival launched in 1996 to commemorate Seoul Citizens’ Day, and reported that the previous year’s edition drew about 160,000 visitors.6 For the 30th anniversary, Kim Soo-duk, director-general for global city policy at the Seoul Metropolitan Government, said the festival would be “an important opportunity to spread the values of mutual understanding and solidarity” through cultural exchange between Seoul and the world.3
How to Plan a Visit
Start with the basics: the event is free, open to anyone, and scheduled from 12:00 to 21:00 across two days. If the opening ceremony matters to you, plan around 2 p.m. on May 9 at DDP Oullim Square. If food is the priority, allow enough time to move between the world food zone, dessert zone and the wider DDP program areas.
For visitors interested in international culture, the embassy zone is likely to be one of the most useful stops because the sources confirm participation from dozens of countries and embassy booths from 45 nations. For families, the kids’ play zone and Seoul Pop-Up Library are the clearest source-backed options beyond performances and food.
The festival is not described in the available material as a ticketed event, and Seoul Culture Portal lists admission as free. However, the source material does not state whether any individual food items, desserts or paid purchases inside the venue have separate costs. Visitors should treat free admission as confirmed, while understanding that food and other purchases may operate separately if offered on site.

Quick FAQ
Is the DDP Seoul Friendship Festival 2026 free?
Yes. Seoul Culture Portal lists admission as free and describes the target audience as anyone.2 The available source material does not provide separate pricing information for food or desserts sold inside the festival.
What are the main things to do at Seoul Friendship Festival 2026?
Confirmed programs include global cultural performances, World City Cinema, embassy booths, world food and dessert zones, traditional games and costume experiences, a K-culture zone, a kids’ play zone and the Seoul Pop-Up Library.12 The DDP Seoul Friendship Festival 2026 is best approached as a two-day, free-entry cultural guidepost for food, performances, embassy programs and family activities at Dongdaemun Design Plaza. With confirmed dates, hours and major program zones now available, visitors can plan around the opening ceremony, the international food and dessert areas, or the family-friendly additions without needing to treat the whole event as a single fixed itinerary.
References
- Seoul Friendship Festival Celebrates 30th Anniversary with Global Cultural Showcase (Seoul Metropolitan Government, 2026-05-07)
- [서울시] 2026 서울세계도시문화축제 (Seoul Culture Portal)
- 30주년 맞은 서울세계도시문화축제 9일 DDP에서 개막 (Yonhap News via Financial News, 2026-05-03)
- 전 세계 음식·전통공연 DDP서 만난다 (Segye Ilbo, 2026-05-04)
- DDP·서울숲·대공원까지…서울 곳곳 '가정의 달' 문화행사 풍성 (News1 via Financial News, 2026-05-03)
- Seoul Friendship Festival to bring 75 countries to DDP this weekend (The Korea Herald via Daum, 2026-05-03)