NARS Seongsu Popup Guide: Liquid Blush Event at MUSINSA Megastore Seongsu

The NARS Seongsu popup is a short-run beauty event built around the NARS Insatiable Liquid Blush launch at MUSINSA Megastore Seongsu. For anyone planning a Seongsu Popup Tour with a beauty stop, the confirmed event runs from July 11 to July 24, 2026, from 11:00 to 22:00 at 62 Seongsui-ro, Seongdong-gu, Seoul.¹

The popup is tied to MUSINSA Beauty’s addition of NARS and the July 11, 2026 online showcase for the brand’s new Liquid Blush. Reports describe the Seongsu site as an offline extension of that launch, with product testing, customer participation events, and purchase promotions available at the venue.²³

NARS Seongsu Popup: Date, Location, and Visit Basics

The official event promoted by MUSINSA centers on NARS Insatiable Liquid Blush. The location is MUSINSA Megastore Seongsu, and the published address is 62 Seongsui-ro, Seongdong-gu, Seoul. The official event period is July 11 through July 24, 2026, with operating hours from 11:00 to 22:00.¹

The available source material does not provide separate ticketing rules, reservation instructions, admission fees, or refund policies. That means the most reliable planning information is limited to the announced date range, daily hours, and address. Visitors should avoid assuming that a booking system exists unless MUSINSA or the venue separately announces one.

The event is not described as only a photo zone or product display. Reports state that the popup includes a Liquid Blush experience zone and customer participation events, giving visitors a way to test or engage with the product in person.³⁴ Offline purchase promotions are also part of the popup. Depending on the purchased item, gifts such as mini products and a mini zipper pouch are offered on a first-come, first-served basis.³

Because the current date is July 17, 2026, the popup has already opened and remains within its announced run through July 24, 2026. The makeup show listed for July 13 has passed, while the dates listed for July 17 and July 18 fall within the remaining event period.¹

Liquid Blush Launch and MUSINSA-Exclusive Shades

The product focus is NARS Liquid Blush, introduced through MUSINSA Beauty’s NARS launch. Dailian described the product as a liquid reinterpretation of existing powder blush colors, and multiple reports state that the line includes 13 colors.⁴⁵

Two shades are especially important for visitors comparing what is available through MUSINSA: ‘Itsy Bitsy’ and ‘Orgasm Fantasy’. MUSINSA’s official content identifies both as MUSINSA-exclusive colors, and Yonhap also reported that the two shades were introduced exclusively through MUSINSA Beauty as part of the NARS launch.¹²

Consumer Times reported that ‘Orgasm Fantasy’ and ‘Itsy Bitsy’ would be sold exclusively through MUSINSA for about one month.⁵ For shoppers, that makes the popup relevant not only as an event stop but also as a place to evaluate the shades connected most closely with the MUSINSA rollout.

The sources do not list the full 13-shade range, so a complete color-by-color guide would go beyond the available material. What is clear is that the Seongsu popup highlights the Liquid Blush launch, the two MUSINSA-exclusive colors, and offline product experience. If your main reason for visiting is to compare those exclusive shades or test the liquid formula before purchasing, this is the strongest source-backed reason to include the popup in a Seongsu route.

Makeup Shows, Photocall Notes, and On-Site Expectations

MUSINSA’s official content lists makeup show dates on July 13, July 17, and July 18, 2026.¹ The available material does not include detailed show times beyond the popup’s general operating hours, nor does it provide seating, queueing, or reservation details for the shows. Readers planning around a makeup show should therefore treat the listed dates as the confirmed information and avoid relying on unstated timing assumptions.

The popup also had an opening-related photocall. Ajunews reported that DAY6 member Wonpil attended the NARS Insatiable Liquid Blush popup store opening photocall on the morning of July 13, 2026, at MUSINSA Megastore Seongsu. The same report noted related coverage of ATEEZ San and ITZY Ryujin attending the NARS photocall.⁶

That photocall detail may help explain why the popup drew entertainment and beauty attention, but it should not be read as a continuing appearance schedule. The source material confirms attendance at the July 13 photocall only. It does not provide additional celebrity visit dates or public fan-event details.

For a practical visit, the best plan is simple: confirm that your preferred date falls between July 11 and July 24, arrive during the 11:00 to 22:00 operating window, and prioritize the Liquid Blush experience zone, MUSINSA-exclusive shades, and purchase promotion if those are your main interests. The available sources support those points clearly; they do not support claims about advance reservations, guaranteed gifts, or additional guest appearances.

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Patrick Choi

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