LE SSERAFIM, ILLIT and KATSEYE Coordinate “Iconic by Mistake” MV, Stage and Single Rollout

LE SSERAFIM, ILLIT and KATSEYE have aligned for the special collaboration digital single “ICONIC BY MISTAKE,” with a rollout covering an official music video, a television stage and a scheduled global digital release. The project brings together the three HYBE girl groups for a coordinated release window across Korea and North American time zones, with the single listed for June 12, 2026 at 1 p.m. KST, equivalent to June 12 at 12 a.m. ET and June 11 at 9 p.m. PT. ¹

The official music video was published by HYBE LABELS on June 11 and credited jointly to LE SSERAFIM, ILLIT and KATSEYE. ² Korean reports described the video as a prerelease ahead of the digital single, while the first performance stage was scheduled for Mnet’s M Countdown at 6 p.m. KST on June 11. ³

LE SSERAFIM, ILLIT and KATSEYE Rollout Timeline

The collaboration was announced through BELIFT LAB’s Weverse notice on June 8, setting out the title, participating artists and official release timing. ¹ Billboard Philippines also reported that the single would arrive on digital and streaming platforms on June 12, describing “ICONIC BY MISTAKE” as the first collaboration between the three HYBE girl groups. ⁴

The campaign moved in stages before the single’s release date. bnt news reported that the MV teaser was released through HYBE LABELS’ YouTube channel at midnight on June 9, followed by the full music video at midnight on June 11 and the first stage later that day. ⁵ OSEN separately reported that the music video was prereleased through HYBE LABELS’ official YouTube channel at midnight on June 11, with the worldwide digital single release set for June 12 at 1 p.m. KST. ³

Official Timing and Platform Details

The release timing has been consistent across official and entertainment sources. BELIFT LAB’s Weverse notice gave the key timing in KST, ET and PT, while the HYBE LABELS video description also listed June 12 at 1 p.m. KST and June 12 at 12 a.m. ET, with June 11 at 9 p.m. PT for the U.S. West Coast. ²

The project has been framed by the involved labels as a summer-focused collaboration. In Korean press materials cited by bnt news, BELIFT LAB, SOURCE MUSIC and HYBE-Geffen Records described it as “a project prepared to give global fans special enjoyment this summer.” ⁵

The available source material does not list production credits, a full tracklist beyond the title song, or separate artist-by-artist line distribution. It confirms the title, participating groups, release timing, official video publication and first-stage schedule.

Why the Collaboration Is Notable

The significance of the release lies mainly in its grouping. LE SSERAFIM, ILLIT and KATSEYE operate as separate girl groups under the wider HYBE ecosystem, and the source-backed reports present “ICONIC BY MISTAKE” as a joint single rather than a festival-only stage or one-off video appearance. Billboard Philippines characterized the release as the first collaboration among the three groups. ⁴

Starnews reported that HYBE’s three girl groups unexpectedly released the joint music video at midnight on June 11, ahead of the official single timing on June 12 at 1 p.m. ⁶ That sequencing made the video the first major public piece of the collaboration, followed by the M Countdown stage and then the digital release window.

Because the official video arrived before the single’s listed digital release time, readers may encounter the project in different forms depending on platform and time zone. In Korea, the MV and broadcast stage were tied to June 11, while the formal digital single timing was set for the afternoon of June 12 KST. In North America, the timing translated to late June 11 on the U.S. West Coast and midnight June 12 on the U.S. East Coast. ¹

작성자 소개

Cloi Lee

Author

모든 글 보기