KBF Beauty House Guide: What to Know Before the July 19 Finale

KBF Beauty House is the hands-on beauty experience space connected to the 2026 Korea Beauty Festival, with its main run scheduled through July 19, 2026. For visitors planning a last-minute stop, the key point is simple: the official VisitKorea listing places KBF Beauty House at HiKR Ground’s outdoor plaza and 4th and 5th floors from June 24 to July 19, while the wider festival continues until September 30, 2026. ¹

The program is designed around K-beauty, wellness, lifestyle experiences, and popup events rather than a single exhibition format. That makes it most useful for visitors who want to compare beauty services, try guided experiences, or connect the visit with other festival-linked travel products.

KBF Beauty House Dates, Venue, and Visit Basics

KBF Beauty House is located at HiKR Ground in Jung-gu, Seoul. The official festival overview lists the venue as the outdoor plaza plus the 4th and 5th floors, with the overall Beauty House period running from June 24 to July 19, 2026. ¹ Separate coverage of the second popup identifies the 4th floor of HiKR Ground as the operating location for the expanded second phase, also running until July 19. ²

Because July 18, 2026 is one day before the listed end date, readers should treat July 19, 2026 as the final date supported by the available source material. The reports also state that the second popup was closed on July 6 and July 13, both of which have already passed. ³ No additional closure date after July 18 is provided in the supplied sources.

The broader 2026 Korea Beauty Festival began with an opening ceremony on June 24 at the 5th floor of HiKR Ground, where the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization presented the festival as a program to attract international visitors through K-beauty content. ⁴ The festival itself is scheduled through September 30, but KBF Beauty House has a shorter window, so it should be planned separately from the longer festival period. ¹

What the Second Popup Adds

The second KBF Beauty House popup expanded on the first popup, which ran from June 25 to 28, by adding more participating brands and experience content. ² The newly added experience areas include skincare, eyelashes, wigs, makeup, auricular therapy, whitening, personal color, sock making, and gua sha massage, with nine companies newly joining the program. ²

For a practical visit, this means the second popup is not just a viewing space. It is framed as an experience-centered area for international tourists interested in K-beauty content. News1 described it as a dedicated experiential space introducing K-beauty content to foreign visitors, and reported that the expanded operation runs until July 19. ³

Asia Economy listed the newly participating brands as Skin Is Good, Chat Beauty-Gakkum, Nemo Lash, Aesmin, Helen Beauty, Sihwan Global, Meview, Diva Skin, Image Color House, Mutcat, and Bellustone. The same report also said several brands from the first popup continued operating: Dr. Han Ji-hyun K-Beauty Care Center, Biol-Heum Makeup, Eclat Harmo, Eyedrink Milano, and Yeol Beauty. ⁵

The activities point to a broad definition of beauty tourism. Some experiences are service-oriented, such as lash, makeup, skincare, whitening, gua sha massage, and personal color. Others, such as sock making, sit closer to lifestyle and visitor participation. The supplied sources do not provide booking steps, prices, time slots, or capacity rules, so visitors should rely on the confirmed venue and period rather than assuming walk-in availability for every program.

How It Fits Into the Wider Korea Beauty Festival

KBF Beauty House is one part of a longer festival built around beauty, wellness, lifestyle, travel products, and popup programming. VisitKorea presents the 2026 Korea Beauty Festival as a global beauty tourism festival running from June 24 to September 30, 2026. ¹ StarNews reported that the opening event gathered makeup, hair, fashion, and wellness content in one place, alongside business consultations, popup zones, and a special promotion through global travel platforms. ⁴

The international visitor focus is repeated across the coverage. News1 reported that a K-beauty tourism product special exhibition through nine global travel platforms continues until September 30, 2026. ³ That is important for readers who cannot visit KBF Beauty House before July 19: the Beauty House popup is ending earlier, but some festival-linked travel product activity is described as continuing through the end of September.

The festival also used public-facing promotion around actress Hyeri. StarNews reported that she was appointed as a KBF promotional model, and the official VISITKOREA YouTube channel posted a 2026 Korea Beauty Festival promotional video describing a K-beauty journey with Hyeri. ^{4 6} Since official video embedding is not part of this article format, the most practical takeaway is that the campaign is tied to VisitKorea’s official festival promotion rather than only private brand activity.

Festival officials framed the event as part of a broader tourism push. Korea Tourism Organization president Park Sung-hyuk said Korea has already emerged as a “Glowcation” destination, using a term that connects beauty and travel. ⁴ Han Yeo-ok, head of the Korea Tourism Organization’s International Tourism Content Office, also said the organization would work on product development and expanding purchase channels. ³ These remarks match the structure of the event: an on-site beauty popup at HiKR Ground, plus travel-product channels that continue after the Beauty House period ends.

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