Yoajung Hongdae Cup Bingsu: Five Small-Format Flavors to Know

Yoajung Hongdae cup bingsu is the branch-specific angle to know if you are looking for Yoajung’s small-format shaved ice near Hongdae. The official Yoajung menu and store page lists the Hongdae branch at 1F, 7, Wausan-ro 27-gil, Mapo-gu, Seoul, and shows five cup bingsu items on the brand’s menu. ¹

Yoajung Hongdae Cup Bingsu: The Official Five-Flavor Lineup

The confirmed cup bingsu lineup includes Chewy Injeolmi Red Bean Cup Bingsu, Dubai Deep Choco Cup Bingsu, Haenam Chodang Corn Brulee Cup Bingsu, Premium Fresh Mango Cup Bingsu, and Waruru Real Watermelon Cup Bingsu. ¹ For readers comparing dessert stops in the Hongdae area, that gives the menu a useful spread: a Korean-style injeolmi and red bean option, a chocolate option, a corn brulee option, and two fruit-centered choices.

The official Yoajung Instagram account also presented cup bingsu as a cup version of original snowflake bingsu with fresh fruit and signature toppings, and stated that cup bingsu starts from 3,800 won. ² That starting price is one of the clearest practical details available from the official materials. The sources do not provide a Hongdae-specific price board, store hours, seating details, or daily stock information, so those details should not be assumed from the available records.

What the sources do make clear is that cup bingsu is not just a casual side item. Newsis reported on May 22, 2026, that Yoajung launched nine items in its “Bingsu Standard” series along with five “Cup Bingsu Standard” items for solo customers. ³ The same report described the cup format as connected to franchise cup bingsu competition and demand from one-person households, with the brand aiming to place in-store snowflake bingsu quality into a single cup. ³

Why the Cup Format Makes Sense for a Hongdae Stop

Hongdae is widely associated with moving between shops, cafes, transit, and meetups, so an individual dessert format can be especially easy to understand in this neighborhood context. Still, the strongest available evidence is more specific than general neighborhood mood: Yoajung’s official materials confirm the Hongdae address and the cup bingsu menu, while news coverage frames the cup format as solo-friendly. ^{1 4}

The Economist reported on May 22, 2026, that Yoajung added three new “Bingsu Standard” products and introduced five “Cup Bingsu Standard” products, with the cup bingsu planned so people could enjoy it alone without feeling burdened. ⁴ That helps explain how to think about the product. It is best understood as an individual version within Yoajung’s broader bingsu push, rather than simply a smaller bowl by another name.

The flavor names also show how the lineup balances familiar dessert cues with more contemporary menu language. Chewy Injeolmi Red Bean Cup Bingsu points toward a classic Korean dessert pairing. Premium Fresh Mango Cup Bingsu and Waruru Real Watermelon Cup Bingsu lean into fruit-forward summer choices. Dubai Deep Choco Cup Bingsu suggests a richer chocolate direction, while Haenam Chodang Corn Brulee Cup Bingsu combines a regional corn reference with a brulee-style dessert idea. These are careful readings of the official product names; the provided source material does not include full ingredient lists or tasting notes for each item. ¹

For someone searching “Yoajung Hongdae,” the most useful approach is to separate confirmed facts from reasonable expectations. Confirmed: the Hongdae branch address is listed by Yoajung, the cup bingsu menu includes five items, and official social content gives a 3,800 won starting price. ^{1 2} Not confirmed in the provided material: Hongdae-only promotions, exact operating hours, whether all five flavors are available at every moment, or how the desserts are presented inside the branch.

The Pop-Up Context Behind the Same Cup Bingsu Menu

The five cup bingsu flavors were also highlighted outside the Hongdae branch context through Yoajung’s summer pop-up coverage. Newsis reported on July 3, 2026, that Yoajung opened a “Cup Bingsu Standard” pop-up store on B1 of Jamsil Lotte World Mall to mark the bingsu menu launch, with the pop-up scheduled to run until July 14, 2026. ⁵ The report listed the same five cup bingsu items: Premium Fresh Mango, Waruru Real Watermelon, Haenam Chodang Corn Brulee, Dubai Deep Choco, and Chewy Injeolmi Red Bean. ⁵

Sports Chosun also reported that the Lotte World Mall pop-up was operating on B1 through July 14, 2026, and noted the five cup bingsu items along with chapssaltteok, bakery menu items, and a lucky draw event for visitors. ⁶ Because the current date is July 13, 2026, that reported pop-up period has not yet ended. However, those pop-up details should be read as Jamsil Lotte World Mall information, not as evidence of the same event or extras at Yoajung Hongdae.

The takeaway is straightforward: Yoajung Hongdae is officially listed at 1F, 7, Wausan-ro 27-gil in Mapo-gu, and Yoajung’s cup bingsu range currently centers on five named flavors with an official starting price of 3,800 won. ^{1 2} If you are planning a Hongdae dessert stop, the cup bingsu lineup is useful precisely because it is compact, individual, and clearly tied to Yoajung’s 2026 “Cup Bingsu Standard” launch.

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