Seongsu Yoajung x Bbakttugi Salt Bread: Summer Churros Dessert Pop-Up Guide

Yoajung and Bbakttugi Salt Bread have brought a summer-only collaboration to Seongsu, centered on a playful meeting of yogurt ice cream and churros-style salt bread. For anyone tracking Seongsu Dessert Cafes, this is one of the more specific limited-run dessert pop-ups to know: it runs from July 7 to August 7, 2026, with daily limited quantities at selected stores.¹

The collaboration was publicly introduced on July 6, 2026, and it brings together two recognizable dessert formats: Bbakttugi Salt Bread’s churros salt bread and Yoajung’s yogurt ice cream. The result is not a broad cafe menu refresh, but a focused seasonal release built around two named items, available only for a short window.¹

Seongsu Yoajung x Bbakttugi Salt Bread: What Is on the Menu?

The two collaboration desserts are ‘Yoajung Honeycomb Churros’ and ‘Yoajung Choco Shell Churros.’ Both are based on Bbakttugi Salt Bread’s churros salt bread, with Yoajung’s yogurt ice cream added as the cooling, creamy element.²

‘Yoajung Honeycomb Churros’ is described as churros salt bread topped with yogurt ice cream and honeycomb. The appeal is easy to understand even without overcomplicating it: warm bakery-style richness, tangy frozen yogurt character, and the chewy sweetness of honeycomb in one dessert.³

‘Yoajung Choco Shell Churros’ moves in a more chocolate-forward direction. Source details describe it as a churros salt bread dessert with chocolate shell and choco ring toppings added to the yogurt ice cream base.³ If the honeycomb version leans sweet and textured, this one is positioned around the familiar snap and richness of chocolate toppings.

There is also one small extra detail dessert fans may care about: customers who buy the collaboration menu receive a ‘Bbakttugi Salt Bread Rusk’ topping, which is not sold separately.² That makes the pop-up feel a little more like a limited dessert event than a standard menu launch.

A Yoajung representative described the project as being planned to combine the signature menus of Yoajung and Bbakttugi Salt Bread and propose “a new dessert experience.”¹ Another statement framed it as a way to combine each brand’s strengths into a new dessert routine.³ In plain terms, the collaboration is built around contrast: cool and creamy yogurt ice cream meeting a bakery item associated with butter, salt, and a churros-style finish.

Where and When You Can Find It

The collaboration period is July 7 to August 7, 2026. The menu is available at three designated locations: Bbakttugi Salt Bread Seongsu main store, Starfield Goyang, and The Hyundai Daegu.⁴ The Seongsu location is especially relevant because the pop-up is listed as ‘Bbakttugi Salt Bread X Yoajung Pop-Up @ Seongsu’ at Bbakttugi Salt Bread Seongsu main store, 19-7 Wangsimni-ro 14-gil, Seongdong-gu, Seoul.⁵

Popga’s Seongsu pop-up listing gives the operating hours as 09:00 to 16:00 daily during the July 7 to August 7 schedule.⁵ That said, the collaboration items are sold in daily limited quantities, and reports note that they may sell out early.⁴ If you are planning around the Seongsu store specifically, the available source material supports one practical takeaway: this is not a late-night dessert stop, and earlier timing matters.

The official Yoajung social update also identifies the same collaboration period and the same three sales locations: Seongsu main store, Goyang Starfield, and The Hyundai Daegu.⁶ That matters because it confirms the limited store list across both media reports and brand-side information.

Why This Collaboration Fits Seongsu’s Dessert Scene

Seongsu has become closely associated with pop-ups, limited menus, bakery-driven concepts, and dessert stops that people plan around. This Yoajung x Bbakttugi Salt Bread release fits that pattern because it is specific, time-limited, and tied to a clear product idea rather than a vague seasonal theme.

The collaboration also reflects a broader food and beverage pattern noted in coverage: cross-brand collaborations that combine different signature items into one new product.³ Here, the pairing is easy to picture. Yoajung contributes yogurt ice cream and toppings such as honeycomb or chocolate shell, while Bbakttugi Salt Bread contributes the churros salt bread base.

For visitors comparing Seongsu Dessert Cafes, the important distinction is that this is not simply a cafe with a broad dessert case. It is a limited collaboration running at a named Seongsu bakery location, with two collaboration items and an extra rusk topping for purchasers. The menu’s narrowness is part of the draw: you are not choosing from dozens of items, but from two versions of the same dessert concept.

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joanna jang

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