Seongsu Shin Ramyun Bunsik Guide: What to Know About the Shin Ramyun Pop-Up

Seongsu Shin Ramyun Bunsik is Nongshim’s first Shin Ramyun brand experience space in Korea, opened in Seongsu-dong to mark the 40th anniversary of Shin Ramyun. The Shin Ramyun Pop-Up officially opened on June 16, 2026, at Stage X Seongsu 52 in Seongdong-gu, Seoul, and is scheduled to operate until the end of November 2026.¹

This guide focuses on what visitors can actually do there: buy factory-direct ramen and goods on the first floor, move upstairs for custom ramen and exclusive menu items, and understand how the Seongsu location differs from Shin Ramyun Bunsik spaces overseas.

Seongsu Shin Ramyun Bunsik: Dates, Location, and Basic Setup

The Seongsu Shin Ramyun Bunsik location is an approximately six-month temporary brand space. Nongshim’s official channel lists the operating period as June 16, 2026, through the end of November 2026, with daily hours from 11:00 a.m. to 8:00 p.m. The address is Stage X Seongsu 52, Seongsu-dong, Seongdong-gu, Seoul.²

Nongshim describes the Seongsu branch as the fifth Shin Ramyun Bunsik space globally, following Peru, Vietnam, Japan, and the United States, and the first one in Korea.¹ Dailian also reported that the global sequence includes Harajuku in Japan, Machu Picchu in Peru, Ho Chi Minh City in Vietnam, and JFK Airport in the United States before the Seongsu opening.³

The space is arranged across two floors. Nongshim said the combined first and second floors cover about 120 pyeong, while Yonhap reported the dedicated area as about 375 square meters.¹⁴ In practical terms, the first floor is the retail and goods zone, and the second floor is the experience and menu zone.

Nongshim positioned the space as more than a simple ramen shop. A company representative described Shin Ramyun Bunsik as “a space that reinterprets the emotional value of a Korean bunsik restaurant, where friends once communicated casually, into modern mixed experience content.”¹ For visitors, that means the site combines shopping, photo-friendly branded areas, product sampling, and custom ramen activities rather than operating only as a standard restaurant.

What You Can Do on the First and Second Floors

Start with the first floor if the goal is shopping or picking up limited items. Source reports describe this level as a sales zone for factory-direct ramen and goods, including Shin Ramyun, Ansungtangmyun, and Neoguri.⁴ Maeil Business coverage of the media day also noted “freshly made ramen” from the factory, special editions, T-shirts, umbrellas, and other planned merchandise on the first floor.⁵

The second floor is the main reason many visitors will treat this as a destination rather than a quick retail stop. Yonhap reported that the space offers “My Own Ramen” and “Ramen Made Together” experiences.⁴ Bizwatch and Maeil Business both reported that the custom ramen program lets visitors combine 17 choices across elements such as soup base, noodles, and flakes, then attach an instant photo to the package to make a personal ramen product.⁶⁵

For people looking for food rather than packaging, the second-floor SHIN Kitchen has exclusive and adapted menu items. Bizwatch listed Shin Ramyun fried rice, Shin Ramyun abura soba, cold ramen, asado pork belly ramen, and the Seongsu-exclusive sanra tantanmen among the items sold there.⁶ A Nongshim ramen researcher said the team “wanted to present distinctive menu items that had not existed before,” a useful signal that the food program is meant to test unfamiliar formats rather than simply serve regular bagged noodles.⁶

Another feature to look for is SHIN World, an area reported by Maeil Business where visitors can try export-only products such as Shin Ramyun Tom Yum, Bokkeum Neoguri, and Soon Ramen.⁵ For overseas product fans, that makes the Seongsu branch a rare chance to compare flavors that are not usually presented together in a Korean retail setting.

How to Plan a Visit

The most important practical point is timing. The pop-up is not permanent, and the stated operating window runs only until the end of November 2026.² Since the available source material does not provide reservation rules, ticketing details, waiting system instructions, or prices, visitors should not assume that booking is required or that all experiences have fixed published fees based on the available information alone.

A simple visit plan is to allow time for both floors. The first floor is suited to quick browsing, factory-direct ramen purchases, and goods. The second floor is where custom ramen, dedicated menu items, and export-only product experiences are concentrated. If the goal is to make a personal package through the “My Own Ramen” experience, the reported format involves selecting from 17 options and adding an instant photo to the package, so it is more involved than simply buying a ready-made product.⁶

The Seongsu location also has a product-development role for Nongshim. Dailian reported that Nongshim plans to gather consumer opinions through sales data, social media responses, and on-site surveys, then use that information for new product development and marketing. A Nongshim representative said the company plans to analyze sales data and SNS reactions while also collecting customer opinions through field research during store operations.³

That makes visitor choices meaningful in a limited but concrete way: the products people buy, the menu items they respond to, and the custom combinations that gain attention may help shape future Nongshim decisions.

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Patrick Choi

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