Hyundai Department Store Apgujeong Desserts: Teal White Opens a Premium Cafe on the 4th Floor

Hyundai Department Store Apgujeong desserts have a new focal point: Teal White, the department store’s in-house cafe brand, opened its second location on the 4th floor of the Apgujeong Main Store on June 5, 2026. For anyone mapping out a dessert stop in Apgujeong, especially readers searching around Apgujeong Souffle Pancakes and other cafe-style sweets, the useful source-backed angle is not a souffle pancake menu claim, but the broader growth of Hyundai Department Store Apgujeong as a premium dessert and dining destination.

The Apgujeong Teal White location is described by Hyundai Department Store Group as a “premium gourmet cafe,” with an open island-style interior, collaboration drinks with Risar Coffee, and bakery items developed with Dore Company.¹ That makes it part cafe, part dessert stop, and part department-store dining concept, rather than a simple grab-and-go counter.

Hyundai Department Store Apgujeong Desserts Get a New Cafe Anchor

Hyundai Department Store Apgujeong dessert cafe 4th floor Teal White concept

Teal White’s second store matters because it gives the Apgujeong Main Store a branded cafe concept with a clear identity. The first Teal White opened at The Hyundai Seoul in August 2025, and the Apgujeong Main Store branch became the brand’s second location when it opened on the 4th floor.² The move places the cafe inside one of Seoul’s best-known luxury shopping districts, where dessert, coffee, and bakery menus often work as part of the overall department-store experience.

The 4th-floor location is also confirmed in Hyundai Department Store’s own Apgujeong Main Store dining guide, which lists Teal White with operating hours of 10:30 to 20:00 and a last order time of 19:30. The same listing gives the phone number as 02-3449-6297 and names Teal Bianco, Teal Vienna, and Teal Plate among the main menu items.³

What stands out is how Hyundai is positioning the cafe. The Apgujeong branch is not just another seating area attached to a beverage menu. The company prepared 10 new menu items in collaboration with Risar Coffee and bakery items developed with Dore Company.⁴ For visitors, that means the dessert appeal is tied to partnerships as much as to the department store’s own brand.

A Hyundai Department Store official also framed Teal White as a concept that will vary by branch, saying the company plans to grow it as signature content by differentiating menus, space composition, and collaborative content according to each store’s market area and customer characteristics.⁴ In plain English, Teal White is being treated as a flexible in-house cafe brand, not a one-size-fits-all chain format.

What You Can Actually Plan Around

If you are planning a stop, the confirmed details are practical. Teal White is on the 4th floor of Hyundai Department Store Apgujeong Main Store. It operates from 10:30 to 20:00, with last orders at 19:30.³ The confirmed menu names from Hyundai’s dining guide include Teal Bianco, Teal Vienna, and Teal Plate, while the opening coverage highlights Risar Coffee collaboration drinks and Dore Company bakery items.⁴³

That distinction is worth keeping in mind. The source material supports Teal White as a cafe and bakery destination, but it does not provide a confirmed souffle pancake menu item. So if your search started with Apgujeong Souffle Pancakes, Teal White is better understood as part of the Apgujeong department-store dessert scene rather than a verified souffle pancake specialist.

This is also where the department store setting matters. A dessert stop inside Hyundai Department Store Apgujeong can pair naturally with shopping, dining, or a visit to other food areas in the building. The source material does not give a full floor-by-floor dessert map, but it does show that Hyundai has been investing in food and dessert concepts at the Apgujeong Main Store over more than one area.

The Bigger Apgujeong Food Hall Context

The Teal White opening follows earlier changes at the Apgujeong Main Store’s food and dining spaces. Hyundai Department Store Group previously announced Gastro Table at the Apgujeong Main Store as a new premium dining hall concept featuring 28 gourmet brands, including famous chef restaurants and domestic and international dessert brands.⁵ Dessert examples named in that announcement included Ginger Bear and the first Korean location of Tokyo’s Masabis.⁵

The remodeled Gastro Table also appears to have performed strongly after reopening. Maeil Business Newspaper reported that after the July 4, 2023 renewal, sales for the following six months rose 23.8% year over year, while visitor numbers increased 30.2% through January 14, 2024.⁶ Those numbers help explain why dessert and cafe concepts are not side details for the Apgujeong Main Store; they are part of a broader food-led strategy.

Seen from that angle, Teal White’s arrival on the 4th floor fits into a larger pattern. Hyundai Department Store Apgujeong has been building food spaces that combine recognizable names, curated dining, coffee, bakery menus, and dessert brands. The difference with Teal White is that it is Hyundai’s own cafe brand, which gives the company more room to shape the menu and space around the character of each store.

Hyundai Department Store Apgujeong Desserts souffle pancake and Teal Plate concept

For dessert-focused visitors, the most reliable takeaway is simple: Hyundai Department Store Apgujeong now has Teal White on the 4th floor, positioned as a premium cafe with coffee collaborations, bakery items, and named menu items such as Teal Bianco, Teal Vienna, and Teal Plate. The available sources do not confirm souffle pancakes, but they do support a clear picture of the Apgujeong Main Store as an expanding dessert and cafe destination, with Teal White as its newest source-backed highlight.