Seongsu Seoul Brewery Collaboration: How Seoulreung Connects Seoul and Ulleung in Craft Beer

The Seongsu Seoul Brewery collaboration story is best understood through one very specific release: ‘Seoulreung,’ a two-beer lineup made with Ulleung Brewery. For readers searching for Brooklyn Brewery Seoul-style craft beer culture in Seongsu, this partnership shows how Seoul Brewery has been building a local, collaborative identity around regional ingredients, shared brewing ideas, and limited beer concepts.

Seoulreung: A Seoul Brewery Collaboration With Ulleung

‘Seoulreung’ was announced as a collaboration beer lineup between Ulleung Brewery and Seoul Brewery, with two products officially released in March 2026. The name itself points to the meeting of Seoul and Ulleung, and the beers were built around that same idea: combining a Seongsu-based brewing presence with ingredients connected to Ulleung Island and the broader Seoul area.¹

The first beer, ‘Seoulreung Rice Lager,’ was brewed by blending rice from Ulleung Island and rice from near Seoul in a 1:1 ratio. That detail matters because rice lagers can easily become a broad category label, but this beer’s concept was more specific: two regions, equal parts, one recipe.¹

The second beer, ‘Seoulreung Iseul Farmhouse Ale,’ used Iseul tea leaves native to Ulleung Island. In a craft beer scene often centered on hops, malt, and fruit, the use of a local tea leaf gives the beer a clearer regional signature. It also fits naturally with Seoul Brewery’s wider habit of working with Korean ingredients rather than treating collaboration as just a logo exchange.¹

A customer-invitation launch event for the release was held on March 18, 2026, at Seoul Brewery, and the program included a brewery facility tour and tastings of the two Seoulreung beers. Because that date has already passed, the event is best understood now as part of the release history rather than an upcoming tasting opportunity.¹

Why Seongsu Matters To The Story

Seoul Brewery’s Seongsu base gives this collaboration extra context. The brewery’s six-story “vertical brewery” in Seongsu-dong opened in 2023 and has been described as a core location for the brand.² That setting helps explain why collaborations tied to Seoul Brewery often feel both local and outward-looking: the brewery is physically rooted in one of Seoul’s most culture-heavy neighborhoods, but its beers frequently reach toward other regions, makers, and ingredients.

The same report described Seoul Brewery as releasing new beers every week, including regional brewery collaborations, seasonal fruit beers, and artist collaboration beers.² That makes Seoulreung less of a one-off surprise and more of a clear example of the brewery’s broader operating style.

There is also a useful quote from Seoul Brewery CEO Lee Soo-yong that captures the rhythm behind this approach: “The goal is to constantly make new beer anywhere and deliver freshness.”² It is a short statement, but it says a lot about why the brewery keeps returning to collaboration. Newness is not only about changing labels; in these examples, it comes through ingredient sourcing, partner selection, and style choices.

That point is important for anyone trying to understand the Seongsu craft beer scene beyond a single famous name. The parent topic may bring people in through interest in Brooklyn Brewery Seoul or Seongsu’s imported craft beer associations, but the Seoul Brewery collaboration angle is more specifically about Korean craft beer makers using Seoul as a platform for regional expression.

Seoul Brewery’s Wider Collaboration Pattern

Seoulreung sits alongside several other Seoul Brewery collaboration projects. In an official update, Seoul Brewery announced two signature beers made with alcohol-focused creator Soolikneunjip and CU: ‘Korean Rice Lager’ and ‘California Common.’ The beers were listed for nationwide sale at CU stores from May 7, with the rice lager described as a daily lager blending malt and rice, and the California Common presented as a modern reinterpretation of a style from the American West frontier era.³

Another official update introduced ‘Snow Kissed West Coast IPA,’ made with Outer Range from Colorado in the United States. That beer was listed as a West Coast IPA with 6.9% ABV and flavor notes of Crispy, Hoppy, and Clean. Seoul Brewery also noted the use of five hop varieties: Simcoe, Nelson Sauvin, Amarillo, Columbus, and Citra.⁴

The brewery has also worked across categories beyond brewery-to-brewery partnerships. One three-way collaboration with Stepping Stone Brewery and Danish tea brand A.C. Perch’s Thehandel produced a Fruit Tea IPA using Seoul Blend tea. That beer was listed at 5.5% ABV, with Elderberry, Fruity, and Floral flavor notes, and the brewing process included adding tea from the boiling stage, then adding fruit puree and more tea during dry hopping.⁵

A separate product page introduced ‘SALGURURU IPA : APRICOT & HIBISCUS,’ Seoul Brewery’s second collaboration beer with Gamja Island. It was described as a Fruit IPA combining apricot and hibiscus flavors, listed at 5.8% ABV, and offered in 20L keg and 355ml can formats.⁶

Taken together, these releases show a practical pattern. Seoul Brewery collaborates with local breweries, international breweries, retail channels, creators, tea brands, and ingredient-focused partners. The beers also move across styles: rice lager, farmhouse ale, West Coast IPA, Fruit Tea IPA, Fruit IPA, and California Common. That range is what makes the Seoulreung collaboration worth paying attention to. It is not just a novelty release; it is part of a larger brewing language.

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joanna jang

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