Seongsu Pop-Up Tour for the Last Week of May 2026: Practical Stops, Dates, and Entry Notes

The last week of May 2026 is a busy window for a Seongsu Pop-Up Tour, with options ranging from a SEVENTEEN character pop-up to summer footwear, a kids concept store, and a one-day food-and-performance event. Wepick Letter’s May 22 roundup listed 24 pop-ups available in Seongsu for the final week of May, including Mercedes-Benz, Musinsa Kicks Summer Season Pop-Up, SEVENTEEN MINITEEN, ITZY, NOS7, and SKT X Yoon Jumo listings.¹

For visitors, the main planning issue is not simply what is open, but which stops require timing, reservations, or a specific shopping purpose. The guide below focuses on source-backed stops with clear dates, locations, hours, entry notes, or visitor benefits.

Seongsu Pop-Up Tour Picks for the Last Week of May

The tightest schedule is SKT X Yoon Jumo’s “Seongsu-dong Janchitnal,” which is listed for May 25, 2026, at 7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul, from 15:00 to 18:20. The event is capped at the first 300 people on site, with waiting registration beginning at 14:00 and entry handled in groups of 100 people per session.² Its program is listed as Yoon Jumo’s banquet table, a live cooking show, photo time, and a traditional performance.² Because it is a one-day event with a stated capacity, it should be planned as a fixed appointment rather than a flexible stop.

For K-pop and character merchandise, “Ice Cream with MINITEEN” is the most reservation-sensitive stop. HYBE’s Weverse notice lists the SEVENTEEN official character pop-up from May 23 to June 2, 2026, at a standalone flagship store at 11 Yeonmujang 13-gil, Seongdong-gu, Seoul, and states that it operates through online reservations.³ Korea JoongAng Daily reported, citing Pledis Entertainment, that the MINITEEN-themed pop-up opened in Seongsu on May 23 for an 11-day run.⁴

The MINITEEN pop-up is described as a two-floor space. The first floor includes an ice cream shop, photo booth, and lounge, while the second floor is used as a merchandise shop.⁴ MINITEEN refers to characters designed by SEVENTEEN members and first unveiled in September 2024.⁴ If this is the priority stop, confirm the reservation first and arrange the rest of the route around that time.

For a shopping-focused route, Musinsa Kicks Summer Season Pop-Up is one of the easiest late-May options to plan around. The Seongsu branch runs from May 26 to June 13, 2026, at B1 to 2F, 96 Seongsui-ro, Seongdong-gu, Seoul, every day from 11:00 to 22:00.⁵ Musinsa lists participating brands including Keen, Yase, Jerusalem Sandals, OOFOS, Puma, Adidas, Hoka, and Nike.⁵ The key visit benefit is an offline-only additional discount of up to 10%, which makes the stop especially relevant for comparing summer footwear in person.⁵

Visitors with children may also consider 29CM’s “Igukids Seoul Forest,” which opened near Seoul Forest in Seongdong-gu on May 22, 2026. Musinsa Newsroom described it as 29CM’s second kids select shop, built across two floors totaling 84 pyeong, with more than 60 kids brands, a pop-up zone, lifestyle space, and shoe wall.⁶ Opening activities include an “Igukids Town Map” curating 28 welcome kids zones around Seoul Forest and a limited gift event.⁶ A 29CM representative said the space was designed so “children and parents can stay more comfortably and enjoy the space.”⁶

How to Prioritize the Route

Start with anything that can sell out, close early, or require a booking. On May 25, the SKT X Yoon Jumo event should come first if it is on the itinerary, because the waiting system begins at 14:00 and the event is limited to 300 people.² The MINITEEN pop-up should also be treated as a reservation-led stop, because the official visit guide identifies online reservation as the operating method.³

Musinsa Kicks is more flexible once it opens on May 26. Its listed daily hours run until 22:00 through June 13, so it can work as an evening stop after earlier reservation-based or capacity-limited events.⁵ It also has a clearer retail purpose than some other pop-ups: visitors looking for sandals, sneakers, recovery footwear, or summer shoe comparisons can use the brand list and offline discount information to decide whether it belongs on the route.

For family-oriented visitors, Igukids Seoul Forest is less of a short event stop and more of a destination to pair with the Seoul Forest area. The source material confirms the store opening, scale, kids brand mix, pop-up zone, and related welcome-kids map, but does not provide daily operating hours in the supplied records. Plan around the confirmed opening date and location context, then check store details before making it the anchor of a day.

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Patrick Choi

Administrator

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