K-EXPO USA LA Guide: Free L.A. LIVE Events and May 24 K-pop Concert

K-EXPO USA LA runs in Los Angeles from May 23 to May 27, 2026, with a mix of public culture programming, business events, and a ticketed K-pop concert centered around L.A. LIVE. For visitors, the key distinction is simple: the broader LA K-EXPO USA spans five days, the free public Event Deck program is listed for May 23-24, and the separate Peacock Theater concert is scheduled for May 24.¹²³

The event is hosted by Korea’s Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, with programming across food, beauty, lifestyle, dramas, games, webtoons, and business meetings. KOCCA described the expo as expecting more than 40,000 visitors and 107 participating Korean companies.¹

K-EXPO USA LA at a Glance

The most practical way to plan around K-EXPO USA LA is to separate the expo’s overall dates from the public entertainment schedule. Official and local listings point to L.A. LIVE as the hub, with the Event Deck hosting free exhibition-style experiences and Peacock Theater hosting the Sunday concert.²³

Visitors interested in casual public activities should focus first on the May 23-24 L.A. LIVE Event Deck program. The listing includes Korean beauty, K-pop, cooking demonstrations, cover dance performances, DJ sets, and a DIY Hangang ramen station.² Other reported expo experiences include AI content screenings, an AI-based K-pop dance challenge, food trucks, and cooking events connected to Korean food promotions.⁵

The broader event also has an industry-facing purpose. Korean reports describe K-EXPO USA 2026 as combining consumer exhibitions with export consultations and briefings for companies in Korean content, food, beauty, and tourism.⁴⁶ That means not every part of the five-day schedule should be treated as a general-admission public festival; the sources specifically identify the Event Deck program and the Peacock Theater concert as the clearest visitor-facing pieces.

What to Expect at L.A. LIVE and Peacock Theater

For the free public portion, expect a cross-section rather than a single-theme event. Food and beauty are prominent, but the programming also reaches into K-pop performance culture, webtoons, games, dramas, and lifestyle branding. Seoul Economic Daily named Netflix, the Korea Football Association, Naver Webtoon, Nongshim, and Jung Saem Mool Beauty among participants, while Aju Business Daily also reported Netflix Korean-content displays, a Korea Football Association national-team booth, Naver Webtoon food and beauty content, AI content experiences, and K-food tastings.⁵⁶

KOCCA’s Acting President Yoo Hyun-seok summarized the positioning this way: “2026 K-EXPO USA is a comprehensive event that showcases the full spectrum of Korean lifestyle culture, from content and entertainment to food and beauty.”¹ For a visitor, that quote is a useful expectation-setter: this is not only a concert weekend or a food event, but a larger showcase built around multiple categories of Korean culture and related business activity.

The concert is the most clearly scheduled single-ticket item in the source material. L.A. LIVE lists the 2026 K-EXPO USA K-pop concert for May 24 at 6 p.m. at Peacock Theater. The venue lineup includes Jay Park, P1Harmony, LNGSHOT, the Kukkiwon Taekwondo Demonstration Team, and the K-POP Cover Dance Festival USA Champion.³ Time Out Los Angeles separately lists the Sunday concert as ticketed and names LNGSHOT, P1Harmony, and Jay Park among the featured acts.²

Because the public Event Deck program and the concert are separate, plan the day accordingly. A visitor could use the Event Deck schedule for free activities on May 23 or May 24, then treat the Peacock Theater concert as a distinct ticketed evening event on May 24. The available source material does not provide ticket prices, refund rules, or a full hour-by-hour Event Deck timetable, so those details should not be assumed.

작성자 소개

Cloi Lee

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