Jennie Ray-Ban Meta Seongsu Pop-Up: What to Know Before Visiting Daelim Warehouse

The Jennie Ray-Ban Meta Seongsu pop-up is now running at Daelim Warehouse in Seoul from July 3 to 16, 2026. Built around the concept “JENNIE: GLOBAL FORCE. ICONIC STYLE,” the event is designed as a hands-on space for Ray-Ban Meta Gen 2 AI glasses and eyewear styles associated with Jennie, making it one of the more specific tech-meets-fashion stops among current Seongsu Pop-Ups.¹

For visitors, the main point is simple: this is not only a photo-friendly brand installation. The pop-up is structured around trying the glasses, moving through themed zones, and participating in on-site events such as a stamp tour and lucky draw.¹

Jennie Ray-Ban Meta Seongsu Pop-Up Basics

Ray-Ban is operating the Ray-Ban Meta Glasses pop-up at Seongsu Daelim Warehouse through July 16, 2026. Multiple reports describe the venue as Daelim Warehouse in Seongsu-dong, Seoul, with the campaign led by Jennie as Ray-Ban’s global ambassador.²

The official press release distributed by EssilorLuxottica describes the pop-up as a space where visitors can experience Ray-Ban Meta Gen 2 AI glasses and Jennie-worn eyewear collections. It includes five themed zones, including a photo zone, music zone, reward zone, and an AI experience zone, along with a stamp tour and lucky draw benefits.¹

The practical reason to visit is the product trial. Reports say visitors can try core Ray-Ban Meta styles including Wayfarer, Skyler, and Headliner at the site.³ These are not described as display-only products: the pop-up is centered on letting people handle, wear, and test the glasses in a controlled brand environment.

Ray-Ban brand manager Kang Hyun-seung said the company is pleased to provide consumers with an opportunity to experience the product directly.¹ In another cited line from the same campaign messaging, Kang described the event as presenting “a new eyewear experience” combining iconic design and advanced technology.³

What You Can Try Inside

The strongest visitor draw is the Ray-Ban Meta feature demo. Reports identify hands-free camera use and premium audio as key functions available for experience on site.² Newstap also describes the AI experience zone as focused on the glasses’ main functions, including hands-free camera and premium audio capabilities.⁴

That means visitors should treat the pop-up as a guided product test rather than just a general brand display. If you are comparing smart glasses or wondering what makes Ray-Ban Meta different from ordinary sunglasses, the AI experience area is the most relevant stop.

The product specifications reported for the Ray-Ban Meta Gen 2 line include up to eight hours of battery life, a 12MP ultra-wide camera, 3K Ultra HD photo and video capture, and open-ear audio.⁵ Newstap reported the same broad product capabilities in connection with the Seongsu experience, noting up to eight hours of battery life and 3K Ultra HD shooting based on a 12MP ultra-wide camera.⁴

The pop-up’s themed flow also matters. The press materials and coverage mention five themed zones, while Musinsa’s event information describes stamp zones that include a Meta AI feature experience area, a hands-free photo zone, and a music zone.⁶ For visitors, that suggests a natural route: start with the product try-on, continue through the camera and audio demonstrations, then complete the stamp-related activities if available during your visit.

There are also visitor-facing benefits. The official release mentions a stamp tour and lucky draw, while Musinsa notes gifts limited to visiting customers and a stamp rally event.¹⁶ The source material does not provide the full prize list, eligibility details, or daily quantity limits, so visitors should confirm those details at the venue.

How to Plan Your Visit

Because the pop-up runs only from July 3 to 16, 2026, the first planning step is choosing a date before the closing day.¹ The provided source material confirms the run period and Seongsu location, but it does not provide a full daily schedule in the summarized records except that Musinsa’s page includes location and operating-hour information for Musinsa Megastore Seongsu.⁶ If timing is critical, check the latest venue or brand notice before traveling.

The product lineup is another planning point. Coverage names Wayfarer, Skyler, and Headliner as try-on models at the pop-up.³ If you are mainly interested in frame fit, lens feel, or how the smart functions sit on the face, those are the styles to look for first.

If you are visiting because of Jennie’s campaign, expect the concept to be explicit rather than incidental. The event title itself, “JENNIE: GLOBAL FORCE. ICONIC STYLE,” places her at the center of the campaign, and Meta’s Korea launch announcement also noted that Jennie had been selected as a global ambassador for Ray-Ban and Ray-Ban Meta.⁵

For shoppers, the Seongsu pop-up is not the only channel connected to Ray-Ban Meta in Korea. Maeil Business Newspaper reported that Ray-Ban Meta Glasses are sold through Musinsa online and offline stores, domestic department stores, duty-free shops, and optical stores.³ That matters if the pop-up is crowded or if a visitor wants to try the product at Seongsu first and consider purchase elsewhere later.

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Patrick Choi

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