Haaland Hair Tie Sells Out After Limited Kknekki Edition Draws World Cup Attention

The Haaland hair tie that drew attention during the World Cup has sold out after Kknekki released a limited collaboration tied to Erling Haaland. Reports from Korean and international media identify the product as Kknekki, a hair accessory brand with Korean origins that is now operated by Norway’s Bon Dep.¹

The sold-out status has become the central point of public interest because the edition was marketed as a limited release, not a regular restock item. Etoday reported that Bon Dep said the Haaland collaboration collection was launched to coincide with the World Cup and sold out within weeks.¹ Business Insider also reported that the limited-edition Kknekki collection with Haaland sold out within weeks after launching around the tournament.²

Haaland Hair Tie Sells Out After Limited Release

The Haaland edition was built around eight colors selected by Haaland, according to Dong-A Ilbo and Seoul Economic Daily reports.³⁴ Dong-A Ilbo reported that the edition was already marked sold out on the official website, while Weekly Chosun reported that the official Instagram account described the product as a limited edition with no plan for additional production.³⁵

That point matters for buyers searching for the Haaland hair tie after seeing the product in match coverage or social media posts. The available source material supports the conclusion that the special Haaland edition is sold out, while regular Kknekki products remain a separate matter. None of the provided reports state that every Kknekki hair tie is unavailable worldwide.

Several reports also connect the sellout to Haaland’s visible use of the product in matches and training. MoneyToday reported that Haaland wore Kknekki hair ties to match his uniform colors in each game.⁶ Etoday reported that Haaland used the brand in both games and training sessions, and quoted Bon Dep as saying, “Haaland had used Kknekki for several years before the collaboration.”¹

Korean Origins Behind Kknekki

Kknekki’s broader story has drawn attention because the brand began in Korea before becoming associated with a Norwegian company and one of football’s most recognizable players. MoneyToday reported that Kknekki started in Korea in 1987 and was acquired in 2015 by Norwegian accessory company Bon Dep.⁶ Weekly Chosun similarly reported that the product was first developed in Korea in 1987 and that Bon Dep expanded the brand after the 2015 acquisition.⁵

Dong-A Ilbo reported that the name Kknekki comes from a Gyeongsang dialect word meaning “string.”³ That origin has become a notable part of the story in Korean coverage, as the product now linked to Haaland’s World Cup appearance traces its brand name and early development to Korea.

The product’s manufacturing details also distinguish it from ordinary elastic bands, according to the reports. MoneyToday described the hair tie as being made with knitting machines manufactured in the 1960s, using a method that weaves together more than 60 strands of thread.⁶ The same report said the brand is sold in around 6,000 stores in Europe and other markets after Bon Dep’s expansion.⁶

Dong-A Ilbo reported that Kknekki currently sells more than 700 color combinations, a wider range than the eight-color Haaland edition.³ That distinction is important because the sold-out news centers on the Haaland collaboration, not necessarily the full Kknekki catalog.

Haaland’s Link To Bon Dep

The collaboration followed a longer relationship between Haaland and Kknekki. Business Insider reported that Haaland had worn Kknekki hair ties for several years before becoming an investor in Bon Dep in 2024.² Seoul Economic Daily also reported that Haaland used the product before an advertising deal and became a minority shareholder in Bon Dep in 2024.⁴

A Haaland quote carried in the Korean reports framed the investment as an extension of product trust: “I invested in the company because I believe in this product.”⁴ The quote has been used to explain why the collaboration was positioned as more than a standard celebrity endorsement.

Business Insider reported that the collaboration helped bring Kknekki attention beyond its traditional female customer base.² The source material does not provide sales figures, production volume, or revenue data for the Haaland edition, so the confirmed commercial picture is limited to the reported sellout and the brand’s wider retail presence.

Quick FAQ

Is the Haaland hair tie still available?

The Haaland edition is reported as sold out on the official website, and Weekly Chosun reported that Kknekki’s official Instagram said it was made as a limited edition with no plan for additional production.⁵

Is Kknekki a Korean brand?

Reports describe Kknekki as a hair accessory first developed in Korea in 1987, later acquired by Norway’s Bon Dep in 2015 and expanded into global retail.⁶⁵ !홀란드 머리끈 품절 Kknekki Seoul fashion trend The confirmed facts point to a narrow but high-interest retail story: a limited Haaland hair tie collection by Kknekki sold out within weeks, while renewed attention has highlighted the brand’s Korean origin, Norwegian ownership, and Haaland’s longer relationship with the product. For readers searching for the exact Haaland edition, the available reports indicate that the collaboration item is no longer available through the official channel.