Gwangjang Market Sooks Choco Pie: Seoul’s Market Dessert with Gwangju Roots

Sooks Choco Pie at Gwangjang Market is a Seoul dessert stop built around handmade-style chocolate pies with Korean regional flavors. The Seoul shop is listed at 25 Jong-ro 32-gil, 1st floor, Jongno-gu, Seoul, while the brand’s official profile also connects Sooks Choco Pie to both Gwangju and Seoul locations. ¹

For anyone browsing Gwangjang Market with dessert in mind, the appeal is easy to understand: this is not presented as a standard supermarket-style choco pie, but as a chilled, fresh dessert with ingredients such as mugwort, peanuts, strawberries, and other regionally inspired flavors. Travel and restaurant listings identify the Seoul location as a dessert specialty shop in Jongno, with Siksin describing it as a takeout dessert cafe near the entrance of Gwangjang Market and close to Exit 7 of Jongno 5-ga Station. ² ³

Sooks Choco Pie at Gwangjang Market

Gwangjang Market Sooks Choco Pie Seoul dessert counter

The most practical thing to know first is the location. The official Instagram profile for Sooks Choco Pie Gwangju & Seoul gives the Seoul address as Seoul, Jongno-gu, Jong-ro 32-gil 25, 1st floor. ¹ Polle also registers Sooks Choco Pie Seoul at the same address and labels it as a Gwangjang Market dessert shop, which helps place it clearly within the market area for visitors planning a food walk. ⁴

Triple’s place information lists the shop as a dessert specialty store in Jongno-gu and notes available hours as 10:00 to 19:00. ² Because opening information on travel and restaurant platforms can change, it is sensible to check the official social profile before making a dedicated trip, but the source-backed listing gives a useful baseline for planning.

The Seoul location is also described in relation to nearby transit and market landmarks. Siksin places it near the beginning of Gwangjang Market and close to Jongno 5-ga Station Exit 7, making it the kind of stop that fits naturally before, during, or after a market snack route. ³ Rather than being a sit-down cafe experience in the source descriptions, it is framed more as a takeout dessert cafe, which matches the quick-moving rhythm of Gwangjang Market.

What Makes the Menu Stand Out

The defining flavor is mugwort, a familiar Korean ingredient with an earthy, green aroma. Triple describes the shop as selling choco pies made with ingredients such as mugwort and peanuts. ² Polle’s menu information expands that picture with choco pie flavors including Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi, Nonsan strawberry, Udo peanut, and Gwangju real chocolate, along with scones, cookies, and milk tea. ⁴

That flavor list matters because Sooks Choco Pie is positioned around Korean regional identity, not just sweetness. Asia Economy reported in 2022 that the Gwangju-based bakery sold products using local specialties, including Geomundo sea-breeze mugwort choco pie, Nonsan strawberry, and Udo peanut. ⁵ In plain English, the brand’s angle is dessert as a small map of Korean ingredients: mugwort from an island setting, strawberry tied to Nonsan, peanut tied to Udo, and chocolate pie as the familiar format holding them together.

Siksin’s page similarly mentions choco pies using mugwort and regional specialty ingredients, as well as cookies, cheesecake, milk tea, and three-piece and six-piece set options. ³ The available source material does not give a complete current price list, so the safest takeaway is menu direction rather than exact cost: choco pies are the signature, while other baked sweets and drinks may round out the visit.

Polle also marks practical shop details including takeout, reservation availability, no parking, and pet-friendly access. ⁴ Those details are useful if you are considering it as more than a spontaneous market snack, especially because Gwangjang Market can be busy and parking is not presented as available in that listing.

From 1913 Songjeong Station Market to Seoul

Part of the charm of Sooks Choco Pie is that its story does not begin in Seoul. KTV’s 2017 program information about the first anniversary of 1913 Songjeong Station Market introduced Sooks Choco Pie representatives Im Bong-soon and Jeong Hwa-sook, noting that they opened a handmade choco pie shop in the market and developed a handmade choco pie containing mugwort. ⁶

That background gives the Gwangjang Market shop a clearer identity. It is not only another dessert counter in a famous Seoul market; the brand is tied in the available sources to Gwangju’s 1913 Songjeong Station Market and to a product idea built around mugwort choco pie. The official profile’s pairing of Gwangju and Seoul locations also supports that two-city identity. ¹

Sooks Choco Pie also had a broader Seoul retail moment before the current Gwangjang Market listings became the main practical reference here. Asia Economy reported that after a pop-up at The Hyundai Seoul, Sooks Choco Pie continued with a Hyundai Department Store Pangyo pop-up through September 19, 2022. The report also noted open-run behavior and early sellouts during the The Hyundai Seoul pop-up period. ⁵

The same 2022 report included remarks from Sooks Choco Pie CEO Sim Bo-bae, who described the product as “a chilled fresh choco pie tasted in Seoul for the first time” and “a representative K-food that can only be tasted in Korea.” ⁵ Those are promotional statements, but they neatly capture how the brand wanted the dessert to be understood: familiar in shape, local in ingredients, and distinctly Korean in positioning.

Sooks Choco Pie Gwangju roots Seoul market dessert

For a reader planning a Gwangjang Market dessert stop, Sooks Choco Pie is best understood as a Seoul-facing branch of a Gwangju-rooted bakery idea. The source-backed highlights are straightforward: a Jongno-gu address near Gwangjang Market, a menu centered on mugwort and other Korean regional flavors, and a brand story connected to 1913 Songjeong Station Market. If your market route already includes savory classics, Sooks Choco Pie offers a compact sweet finish with a distinctly local flavor profile.