Euljiro 1020Room Dubai Cookie: Why This Chewy Pistachio Dessert Became a Seoul Sweet Spot

Euljiro 1020Room Dubai Cookie has become part of Korea’s wider Dubai chewy cookie conversation, a dessert trend built around the satisfying contrast of soft, chewy texture and crisp Middle Eastern-inspired filling. For anyone mapping out dessert stops around Euljiro, Chungmuro, or central Seoul, Euljiro 1020Room stands out because it appears in coverage of notable Dubai chewy cookie shops and is also listed as a dessert spot serving Dubai-style sweets.

The appeal starts with the dessert itself. Dubai chewy cookies, often shortened in Korean as “Dujjonku,” combine kadaif, pistachio, and the Korean preference for a chewy cookie-like bite. Harper’s Bazaar Korea described the category as a dessert that brings together Middle Eastern ingredients such as kadaif and pistachio with Korea’s chewy cookie texture, and its list included 1020Room at 20 Supyo-ro 10-gil, Jung-gu, Seoul, 3rd floor, with daily hours of 11:00 to 20:00.¹

What Makes the Euljiro 1020Room Dubai Cookie Stand Out

Euljiro 1020Room Dubai Cookie kadaif pistachio close up

At 1020Room, the key flavor idea is straightforward but highly craveable: crisp kadaif paired with pistachio ganache. That combination matters because it reflects the broader reason Dubai-style desserts caught attention in Korea. They are not just sweet; they are textural. The outside leans chewy, while the inside brings a crisp, nutty, rich contrast.

If you are new to the trend, kadaif is the ingredient that helps create that delicate crunch often associated with Dubai chocolate desserts. Pistachio adds color, richness, and a slightly savory nuttiness, while ganache gives the filling a smoother, more dessert-like depth. In the case of Dubai chewy cookies, the experience is less about a classic Western cookie and more about a hybrid sweet: chewy on the outside, crisp and creamy within.

That hybrid nature also helps explain why 1020Room fits naturally into the conversation. DiningCode categorizes 1020Room as a Chungmuro-area dessert and Dubai-style food spot, listing the same address at 20 Supyo-ro 10-gil, Jung-gu, Seoul, 3rd floor, as well as hours from 11:00 to 20:00, phone number 070-8876-0166, and no parking.² Its visitor-review menu mentions include Dubai chewy cookie, pistachio Dubai cheesecake, and taro Dubai spoon dessert, suggesting that the shop’s Dubai-style appeal is not limited to a single item.²

The Bigger Dubai Chewy Cookie Trend Behind 1020Room

The Euljiro 1020Room Dubai Cookie is easier to understand when you place it inside the larger Korean dessert wave. Donga Ilbo reported that the Dubai chewy cookie trend had continued mainly through social media from late 2025, with even a “Dujjonku Map” spreading to show where the dessert could be purchased.³ That detail says a lot about how people were finding these sweets: not only through traditional bakery discovery, but through online sharing, scarcity, and shop-by-shop tracking.

Donga Ilbo also described Dujjonku as a dessert made with pistachio spread and kadaif filling, wrapped on the outside like glutinous rice cake.³ This explains why the format feels familiar and new at the same time. The chewy exterior connects to Korean dessert textures, while the pistachio-kadaif center echoes Dubai chocolate’s viral flavor profile.

The popularity was not only a small-shop phenomenon. The same reporting noted cases of open-run lines and sellouts at well-known stores, while also covering convenience-store versions and rising ingredient costs.³ In other words, the trend moved across several layers of Korea’s dessert market: independent shops, viral maps, convenience-store products, and ingredient supply pressure.

Chosun Ilbo’s interview coverage with Mont Cookie CEO Lee Yoon-min adds another useful piece of context. The article reported that Mont Cookie first developed Dujjonku domestically in April 2025, and by early 2026 demand was strong enough that staff were producing in three shifts.⁴ Lee explained the popularity as a meeting point between two trends: Dubai chocolate and chewy cookies.⁴ That explanation fits neatly with what makes the 1020Room version interesting: it sits at the crossroads of a global flavor cue and a very Korean texture preference.

What To Know Before You Plan Around It

For practical planning, the available store information is simple. 1020Room is listed at 20 Supyo-ro 10-gil, Jung-gu, Seoul, 3rd floor, with operating hours from 11:00 to 20:00.¹ DiningCode also lists the phone number as 070-8876-0166 and notes that parking is not available.² If you are building a dessert route around Euljiro or Chungmuro, those details are useful because the shop is in a dense central area where walking and transit are often more realistic than driving.

It is also worth keeping expectations grounded. The source material confirms that 1020Room is associated with Dubai-style desserts and that its menu mentions include Dubai chewy cookie and related pistachio or taro Dubai desserts. It does not provide a complete current menu, exact item prices for 1020Room, or real-time stock status. Given the wider trend’s history of sellouts, it is sensible to treat availability as something that may vary by day.

The price environment around Dubai chewy cookie products also changed as the trend grew. Financial News, citing News1, reported that after CU, GS25 and 7-Eleven also raised prices on Dubai chewy cookie-related products. GS25 increased the price of “Dubai Chewy Choco Ball” from 5,800 won to 6,300 won from February 2, 2026, and a price increase for “Dubai Style Chewy Glutinous Rice Cake” was scheduled from February 9, 2026.⁵ That does not tell us 1020Room’s pricing, but it does show how ingredient and retail pressures surrounded the category more broadly.

Euljiro 1020Room Dubai Cookie Seoul dessert cafe trend

The Euljiro 1020Room Dubai Cookie is not just another viral sweet; it is a compact example of why this dessert format resonated in Korea. It brings together pistachio, kadaif, ganache, and a chewy bite in a way that feels both trend-aware and texture-driven. For readers curious about Euljiro 1020Room, the most source-backed takeaway is clear: 1020Room is part of Seoul’s Dubai chewy cookie map, and its appeal sits inside a larger dessert moment built on crunch, chew, pistachio richness, and social-media-fueled discovery.