EDIYA Watermelon Juice Becomes a Summer Standout After 700,000 Fresh Fruit Drink Sales

EDIYA Coffee’s Fresh Watermelon Juice has become the clear headline item in the brand’s 2026 summer fresh fruit lineup. Launched with two other seasonal drinks on May 21, 2026, it helped the three-menu series pass 700,000 cumulative cups sold within three weeks, while the watermelon juice itself ranked second across EDIYA’s full menu from June 4 to June 10, behind only Americano. ¹

For anyone who follows Seasonal Cafe Menus, this is a useful snapshot of how a familiar summer flavor can still feel current when timing, ingredients, and promotions line up. EDIYA did not present the drink as an abstract watermelon-flavored beverage; the available source material repeatedly frames it around real watermelon and a seasonal fresh fruit strategy. That matters because summer cafe menus often work best when they feel easy to understand at a glance: cold, fruity, refreshing, and available for a limited period.

EDIYA Watermelon Juice Returned as Part of a Three-Drink Summer Lineup

EDIYA Coffee released three fresh fruit summer menu items on May 21, 2026: Fresh Watermelon Juice, Fresh Tomato Juice, and Fresh Watermelon Fruit Punch. ² The watermelon juice was described as a product made by grinding real watermelon to highlight refreshment and sweetness, giving it a straightforward seasonal appeal. ²

The broader lineup also helps explain why this launch gained traction. Fresh Tomato Juice gave the series another simple fruit-forward option, while Fresh Watermelon Fruit Punch added a more dessert-like format. BeyondPost reported that the fruit punch combines a punch base with watermelon, frozen mango, blueberries, and nata de coco. ³ That combination placed the watermelon theme in more than one menu format, letting EDIYA build a small summer collection rather than relying on a single drink.

The company also had a strong previous-year benchmark in mind. When the 2026 lineup was announced, EDIYA was described as aiming to continue momentum from the previous year, when its fresh fruit beverages recorded about 4 million cumulative cups sold. ² In that context, the Fresh Watermelon Juice was not just a one-off return. It fit into an already familiar annual rhythm, the kind of rhythm many cafe customers now expect when warm-weather drinks start appearing.

An EDIYA Coffee representative said the brand focused again on preserving the natural taste of the original ingredients for customers who wait for fresh fruit drinks every summer. ² That statement matches the way the product was presented in coverage: not as a complex novelty, but as a seasonal drink built around the core taste of watermelon.

Why the Sales Numbers Stand Out

The most eye-catching figure is the 700,000-cup milestone. Multiple reports published on June 11, 2026, stated that EDIYA Coffee’s three fresh fruit drinks exceeded 700,000 cumulative cups sold within three weeks of launch. ¹ For a seasonal menu, that kind of early number suggests more than simple curiosity. It shows that the launch quickly moved beyond trial purchases and became part of customers’ regular summer ordering patterns.

The ranking detail makes the story even sharper. From June 4 to June 10, 2026, Fresh Watermelon Juice placed second in EDIYA’s overall menu sales, behind Americano. ¹ Since Americano is a core cafe staple rather than a seasonal novelty, being next in the ranking gives the watermelon juice a particularly strong position. It also means the drink was not merely competing within the summer beverage category; for that week, it was competing across the full menu.

Shinailbo also emphasized that the product was made with real watermelon rather than artificial watermelon flavoring. ⁴ That point is important for readers because it clarifies the source-backed appeal of the drink. The available materials do not provide tasting notes from customers, detailed recipe proportions, or store-by-store sales data. What they do provide is a clear product identity: a summer representative menu item centered on fresh watermelon.

An EDIYA representative said the Fresh Watermelon Juice and the other two fresh fruit drinks received a positive response from customers immediately after launch. ⁴ That is a company statement, so it should be read as brand messaging, but it aligns with the reported sales and ranking data.

A Seasonal Drink Connected to a Blood Donation Campaign

The watermelon juice story also extended beyond the cup itself. EDIYA Coffee connected the menu to a blood donation campaign with the Korean Red Cross, running from June 12 to July 12, 2026. ¹ This gave the seasonal drink a promotional role as well as a menu role, linking summer beverage interest with a public-facing campaign.

The official EDIYA Coffee event page included prize details for the campaign. It stated that 100 watermelons would not be delivered directly to winners; instead, EDIYA would donate them in the winners’ names to an institution designated by the company. ⁵ The same official page listed a one-month watermelon juice pass as a mobile voucher worth 165,000 won, calculated as 5,500 won for 30 days. ⁵

That promotional structure gives the Fresh Watermelon Juice a broader seasonal identity. It is still a cafe menu item first, but the campaign ties it to participation, donation, and a limited summer window. EDIYA Coffee also said it would continue presenting menus that emphasize seasonality and quality, along with campaigns customers can enjoy participating in. ¹

In the end, the appeal of EDIYA Coffee’s Fresh Watermelon Juice is easy to understand from the available facts: it returned on May 21, 2026, as part of a fresh fruit summer lineup, helped that lineup pass 700,000 cups in three weeks, and rose to second place across the full menu for one week in June. For a seasonal cafe menu, that is a strong reminder that a simple summer flavor can still become a major menu moment when it is clear, timely, and backed by a focused launch.

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joanna jang

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