DDP Land is the Children’s Day focus of the 2026 DDP Children’s Design Festival, running at Dongdaemun Design Plaza in Seoul from May 2 to May 5, 2026. Built around the concept “DDP Land, where a child’s day is completed,” the event turns DDP’s outdoor areas into a family-oriented design playground for children and caregivers during the holiday period.1
The festival is organized around practical, stay-all-day programming rather than a single performance or short workshop. Seoul Design Foundation planned the outdoor DDP site as one connected “land,” with children and families able to move between play, making, rest, and shared activities across the venue.2
DDP Land Children’s Day: Dates, Hours, Location, and Cost

The key planning details are straightforward. The 2026 DDP Children’s Design Festival runs for four days, from Saturday, May 2 to Tuesday, May 5, 2026, with operating hours listed as 11:00 to 18:00. The venue is DDP’s outdoor spaces, including Oullim Square, Palgeori, and the Grass Hill area. Participation is open to children, families, and citizens, and the listed admission fee is free.3
Because the current date is May 4, 2026, the event is already underway and continues through May 5, 2026. Families considering a visit should treat May 5 as the final event day based on the available schedule. The strongest source-backed visitor information is the date range, daily operating hours, outdoor location, broad eligibility, and free admission; no separate ticketing requirement is included in the provided event information.3
DDP is identified in the reports as Dongdaemun Design Plaza in Jung-gu, Seoul, and the festival is held across its outdoor grounds rather than limited to one indoor hall. That matters for planning: the format is closer to a themed outdoor route than a single-room exhibition, with different activity areas grouped by theme.4
What Families Can Do Inside DDP Land
DDP Land is structured around three main themed areas. Reports describe them as a Toy Park, Design Park, and Family Park, while another event account describes toy play, design play, and family play zones.54 The shared point is that visitors are meant to move among several outdoor activity areas, each supporting a different kind of children’s experience.
The Toy Park includes toy exchange and donation activities, a children’s design market, and a mission-style toy maze.5 This makes it the most clearly described zone for families looking for hands-on participation. The exchange and donation element also gives the area a practical purpose beyond play, while the market and maze point toward child-led exploration.
The broader festival program also includes a parade, architecture tours, children’s tours, rooftop tours, and a DDP Design Store event. Seoul’s official city media channel, My Seoul, introduced the festival as a four-day Children’s Day holiday program featuring activities such as toy exchange and donation, a parade, and architecture tours.1 Newsis coverage relayed by Financial News also described the festival as a “stay-type” program where children can make, participate, and expand relationships through an urban design playground concept.2
One on-site photo report from Korea Economic Daily showed children watching the “Curiosity Magic Show” at DDP on May 3, 2026. The same report said the festival continues until May 5 and noted the three-theme setup of toy, design, and family play areas.4 For visitors, this indicates that performance-style programming is part of the festival mix, alongside activity zones and tours.
Seoul Design Foundation CEO Cha Kang-hee described the festival as “a concentration of children-specialized design content that can only be experienced at DDP.”5 In another quoted statement, Cha said children and families would experience the value of a new design culture by learning through play, imagining through creation, and communicating with family.2 Those remarks align with the event’s practical structure: it is not only about entertainment, but about play connected to design, making, and family interaction.
How to Plan a Visit Before May 5
Start with the fixed schedule: 11:00 to 18:00, through May 5, 2026. Since the program is spread across DDP outdoor locations, visitors should plan enough time to move between Oullim Square, Palgeori, the Grass Hill, and other outdoor points listed in the event information.3
The best fit is families who want a flexible Children’s Day outing rather than a tightly timed single activity. The reported program includes activity zones, a toy maze, design-related experiences, tours, a parade, a magic show, and rest-oriented family areas, so the visit can be adjusted depending on children’s age, energy, and interest.51
Because the provided information states that participation is free and open to children, families, and citizens, the main decision is not whether to book a paid ticket, but when to arrive within the operating window and which areas to prioritize. Families most interested in hands-on activities may want to begin with Toy Park features such as the toy exchange and donation experience, children’s design market, and mission-style toy maze.5
For families more interested in the design identity of DDP, the connected children’s tour, rooftop tour, architecture tour, and DDP Design Store event are the more relevant reported components.61 The available source material does not provide detailed time slots for each sub-program, so visitors should rely on the confirmed overall hours and venue information when planning.
Quick FAQ
Is DDP Land free for Children’s Day 2026?
Yes. The event information lists participation as free and open to children, families, and citizens, with the festival running from May 2 to May 5, 2026, from 11:00 to 18:00.3
Where inside DDP is the Children’s Day festival held?
The festival is held across DDP outdoor spaces, including Oullim Square, Palgeori, and the Grass Hill, with activity areas organized around toy, design, and family themes.34 !DDP Land Children’s Day festival guide through May 5 at DDP venue DDP Land offers a practical Children’s Day option for families in Seoul through May 5, 2026: free admission, outdoor movement, themed play zones, design-centered activities, tours, and family programming across Dongdaemun Design Plaza. For the clearest plan, use the confirmed 11:00 to 18:00 operating window and choose the activity areas that best match your child’s interests before the festival ends.
References
- 아이랑 어디 가지? DDP '어린이 디자인 페스티벌' 4일간 축제 (내 손안에 서울, 2026-04-27)
- "하루 종일 재밌는 테마공원"…DDP, '어린이 디자인 페스티벌' 개최 (파이낸셜뉴스 / 뉴스1, 2026-04-24)
- 서울디자인재단ㅣ어린이날 기념 「2026 DDP 어린이 디자인 페스티벌」 개최 안내 (김포문화재단 / 서울문화포털 안내, 2026-04-21)
- DDP에서 즐기는 매직쇼 (한국경제, 2026-05-03)
- 종일 있어도 재밌는 테마공원…'DDP 어린이 디자인 페스티벌' (파이낸셜뉴스 / 연합뉴스, 2026-04-24)
- 서울디자인재단, 'DDP 어린이 디자인 페스티벌' 개최 (뉴스핌, 2026-04-24)