Busan Restaurant Coupons in the BE LOCAL Campaign: How Foreign Visitors Can Use NAVER Map Benefits

Busan restaurant coupons are a central part of the 2026 BE LOCAL Campaign, a NAVER Map program designed to help foreign visitors find local dining, cafes, shopping, and cultural spaces in Busan. The campaign runs from June 5 to July 19, 2026, with NAVER working with Busan Metropolitan City and the Korea Tourism Organization to introduce more than 300 hot places in Seoul and Busan through NAVER Map’s BE LOCAL tab. ¹

For travelers in Busan, the most practical benefit is the combination of restaurant discovery, discount coupons, and linked reservation and payment functions inside NAVER Map. The campaign places particular emphasis on Busan dining, including local restaurants and selected popular venues, so visitors can move from searching to booking, paying, and visiting with fewer separate steps. ²

How to Find Busan Restaurant Coupons in NAVER Map

The campaign is aimed at users who set the NAVER Map app language to a foreign language. Those users can access the BE LOCAL tab at the top of the app and browse recommended places in Seoul and Busan, including restaurants, cafes, shopping facilities, and complex cultural spaces. ¹

The Busan coupon angle is most relevant for visitors looking for local dining options rather than broad sightseeing lists. NAVER said the campaign works with popular Busan restaurants and offers discount coupons for local dining, including Michelin-selected restaurants, along with reservation and payment links and a BE LOCAL Pass coupon pack. ¹

Coverage is not limited to one small district. Reports on the campaign describe Busan hot places across areas such as Haeundae, Seomyeon, and Gijang, with the BE LOCAL tab presenting recommended locations in NAVER Map’s multilingual version. ³ That matters because a visitor’s itinerary may be built around beaches, shopping districts, or coastal destinations, and the campaign’s restaurant listings are presented alongside other local places.

If you are using the campaign as a dining guide, the basic steps are straightforward: set NAVER Map to a foreign-language interface, open the BE LOCAL tab, search or browse Busan recommendations, check whether a listed restaurant has a coupon or linked reservation option, and complete any available booking or payment steps inside the app. Source material confirms the campaign supports discount coupons and NAVER reservation and payment connections, but it does not list every coupon condition, menu item, discount rate, or redemption rule. ²

What the Busan Food Program Includes

The campaign introduces more than 300 places to foreign tourists, covering Busan restaurants, cafes, and cultural spaces. Busan Metropolitan City described the program as a way to promote the city’s food and culture to foreign visitors, with support for discount coupons at quality local restaurants and links to NAVER booking and payment. ²

The restaurant participation numbers are also useful for planning expectations. One report says 85 restaurants were participating, including Michelin Guide-selected restaurants and restaurants chosen under the “Taste of Busan” selection, with plans to expand to about 200 participating restaurants by the end of the campaign. ³ Another report similarly states that 85 quality restaurants were participating and that roughly 100 more would be added, bringing the total to about 200 by the campaign’s end. ⁴

Because the campaign is still within its June 5 to July 19, 2026 operating period, visitors should treat the available restaurant list as something that may grow during the campaign. The source material supports the planned expansion, but it does not provide a final complete list of participating restaurants or a daily update schedule.

NAVER’s positioning is also service-oriented: Choi Seung-rak, head of NAVER Map service, described NAVER Map as an “all-in-one platform” for exploring hot places and local trends as well as handling reservation, order, payment, and transportation in one place. ¹ For a foreign visitor, that means the campaign is not only a coupon directory; it is intended to connect discovery with the practical steps needed to visit a restaurant.

Busan also used the campaign around a major visitor moment. The city said it would intensively promote the BE LOCAL Campaign during “BTS World Tour Arirang IN Busan” on June 12 and 13, 2026, expecting concertgoers to connect their trip with food tourism and spend more time in the city. ² Since those concert dates have already passed as of June 14, 2026, the remaining practical value is the ongoing campaign period through July 19, 2026.

Practical Tips Before Using the Coupons

Start with the language setting. The available source material repeatedly ties BE LOCAL tab access to NAVER Map users who have set the app language to a foreign language. If the tab is not visible, the language setting is the first thing to check before assuming the campaign is unavailable.

Next, check the restaurant’s coupon, reservation, and payment details inside the app before visiting. The sources confirm discount coupons and reservation/payment links, but they do not provide universal rules for all restaurants. Conditions may differ by participating venue, so the app listing is the most relevant place to confirm what can be used.

It is also worth distinguishing between the broader BE LOCAL place guide and the restaurant coupon benefit. The campaign introduces restaurants, cafes, shopping facilities, and cultural spaces, but the discount-coupon coverage described in the source material focuses on Busan’s local restaurants and quality dining participants. ⁵

Finally, keep the campaign deadline in mind. The confirmed operating period is June 5 to July 19, 2026. After that date, the source material does not state that the same coupon pack, BE LOCAL tab promotion, or restaurant discounts will remain available.

작성자 소개

Patrick Choi

Administrator

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