Busan BE LOCAL Michelin Guide: How Foreign Visitors Can Use Naver Map for Dining

BE LOCAL Busan gives foreign visitors a practical way to find Michelin-selected restaurants and other local dining spots through Naver Map. The 2026 campaign runs from June 5 to July 19, 2026, and connects restaurant discovery with coupons, reservations, payments, and route planning inside the app.¹

The campaign is being run by Naver with Busan Metropolitan City and the Korea Tourism Organization for foreign tourists visiting Korea. Users who set the Naver Map app language to a foreign language can access the BE LOCAL tab at the top of the app, where recommended places in Seoul and Busan are displayed.¹

BE LOCAL Busan Michelin Dining: What Is Included

The Busan campaign highlights around 300 restaurants, cafes, and complex cultural spaces for foreign visitors. Busan Metropolitan City described the program as a way to introduce local food and culture while linking selected restaurants with discount coupons, Naver reservations, and Naver payment functions.²

For travelers focused on dining, the most relevant detail is that the campaign includes Michelin Guide-selected restaurants as well as restaurants selected under Busan’s own “Taste of Busan” program. Reports said 85 restaurants were participating at the time of publication, with the number expected to expand to around 200 by the end of the campaign.³

This does not mean every Michelin-listed restaurant in Busan is automatically available with every campaign function. The source material confirms the campaign’s Michelin-selected dining angle, the presence of participating restaurants, and the use of Naver Map features, but it does not provide a full restaurant-by-restaurant coupon list, reservation policy, or payment condition. Visitors should check each restaurant listing inside Naver Map before making plans.

The Michelin context is still important. In the MICHELIN Guide Seoul & Busan 2026, Michelin selected 233 restaurants in total, including 55 in Busan. Busan’s one-star restaurants included Mori, Palette, Fiotto, and Le Dore, with Le Dore newly promoted to one star.⁴ Michelin’s International Director Gwendal Poullennec said Busan had “rapidly emerged as a dynamic hub,” which matches the city’s effort to present dining as a core travel reason.⁴

How to Use BE LOCAL Busan in Naver Map

Start with the app setting. Naver says the BE LOCAL tab is available to users who set Naver Map to a foreign-language setting. Once the tab appears at the top of the app, travelers can browse recommended places and use the map to connect where to eat with how to get there.¹

For a Michelin-focused route, use the campaign as a shortlisting tool. First, browse Busan places in the BE LOCAL tab. Then check whether a restaurant is identified as Michelin-selected, part of a local dining selection, or included in the campaign’s participating restaurant group. After that, confirm whether the listing offers a coupon, reservation option, payment function, or route-planning support.

The campaign is designed to reduce friction between choosing a restaurant and visiting it. Naver’s announcement emphasizes discovery, discount coupons, reservations, payment, and movement routes inside Naver Map.¹ That matters for foreign visitors because dining plans often fail at practical steps: finding the right branch, confirming availability, understanding whether booking is needed, or choosing a realistic travel route between neighborhoods.

The source material names Haeundae, Seomyeon, and Gijang as areas included in the broader Busan hot-place coverage.³ That gives visitors a useful planning frame: build meal plans around the district where they already expect to spend time, rather than trying to cross the city for every meal.

Timing, Concert Promotion, and Planning Notes

BE LOCAL Busan is not only a restaurant list. Busan Metropolitan City said it would intensively promote the campaign during the BTS world tour “Arirang IN Busan” on June 12 and 13, 2026.² MoneyToday reported that Busan expected outdoor and digital advertising linked to the concert period to support food tours and local spending before and after the performances.⁵

For readers planning around those dates, the key point is that the concert promotion window is shorter than the campaign itself. The campaign runs through July 19, 2026, so visitors arriving after June 13 can still use the BE LOCAL tab during the remaining campaign period.¹

The available facts do not state specific coupon amounts, whether every coupon can be used by all foreign visitors, or whether cancellation and refund rules are standardized across participating restaurants. Treat each Naver Map restaurant page as the final place to confirm practical details before booking or traveling.

A simple planning order works best: set Naver Map to a foreign language, open the BE LOCAL tab, choose a district, check Michelin-selected or local dining labels, review coupon and reservation availability, then plan the route inside the app. For popular restaurants, especially during event periods, checking reservation availability before moving across the city is the safest reading of the campaign’s purpose.

작성자 소개

Patrick Choi

Administrator

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