BewhY Ends Dejavu Group Activities After May 1 Statement

BewhY has announced the end of Dejavu Group activities, marking the close of the label he founded after his rise through Mnet’s “Show Me the Money 5.” The rapper made the announcement in a social media statement posted on May 1, 2026, saying the company’s operations would end and placing responsibility on himself.¹

The statement, reported by several Korean entertainment outlets and the Korea JoongAng Daily, centers on BewhY’s decision to step back from running the label after years of expansion and reassessment. Korea JoongAng Daily reported that Dejavu Group began as a one-man agency in 2017, expanded into a hip-hop label in 2019, and had BewhY and UNE remaining under the label at the time of the announcement.²

BewhY Dejavu Group Activities Come to an End

In his May 1 statement, BewhY described the decision in direct terms. StarNews reported that he wrote, “I have failed,” and also stated, “Dejavu Group’s activities will end.”¹ The same report said BewhY referred to business, human relationships, and his inner beliefs as areas that had not unfolded as he expected.¹

The announcement was not framed as a temporary pause or a reorganization. Multiple reports characterized it as the end of operations or the closure of the label’s activities. Maeil Business Newspaper said BewhY had formalized the end of the hip-hop label he founded and led, while TV Report, carried by Daum, reported that he posted the notice to his social account on May 1.³⁴

The wording of the statement also placed accountability on BewhY personally. StarNews and Maeil Business Newspaper both cited his acknowledgment that responsibility rested with him, including the statement, “All responsibility lies entirely with me.”¹³ The tone of the message, as summarized by the reports, was reflective rather than promotional, with BewhY saying he had come to understand his own capacity and would let go of things to which he had been attached.⁵

From One-Man Agency to Hip-Hop Label

BewhY founded Dejavu Group in 2017 after winning Mnet’s “Show Me the Money 5” in 2016, according to TV Report via Daum.⁴ The label’s early identity was that of a one-man agency connected to BewhY’s own career, before it expanded in 2019 by bringing in rappers and growing into a broader hip-hop label.³

That timeline is central to why the end of Dejavu Group is being described as the close of a long-running chapter in BewhY’s post-competition career. Some reports described the shutdown as arriving nine years after the label’s founding, while Kyunghyang Shinmun framed it as the end of a company BewhY had operated for about 10 years.⁴⁵ The difference reflects how outlets are counting the period from the company’s start and later public activity, but the shared point across reports is that the decision ends a label project that began in 2017.

Korea JoongAng Daily reported that the company started as a one-man agency and later became a hip-hop label in 2019. The same report said BewhY and UNE were the remaining artists under the label at the time of the announcement.² No source material provided further details on contract changes, future artist management arrangements, or a successor company.

The available reports also do not state that BewhY is retiring from music. The source-backed announcement concerns the end of Dejavu Group’s activities and BewhY stepping away from the work of running the label. Allkpop summarized the May 1 statement as an announcement that he would end the label and step away from operating it.⁶

Statement Emphasizes Responsibility and Reflection

BewhY’s statement has drawn attention because it avoids vague corporate language and uses unusually direct personal wording. Reports highlighted his admission of failure and his decision to release long-held attachment to the business and its direction.⁵

BewhY Dejavu Group activities ended after May 1 statement

The reports describe the message as a personal reflection on the limits of what he could carry as founder and operator. StarNews said BewhY wrote that business, relationships, and inner conviction had diverged from his expectations, while Maeil Business Newspaper emphasized that he took responsibility for the outcome of the label he had built.¹³

For readers following Korean hip-hop, the announcement places a formal endpoint on Dejavu Group’s activities rather than simply marking a quiet fade from public attention. The confirmed facts are narrow but significant: BewhY founded the company in 2017, expanded it into a hip-hop label in 2019, and announced on May 1, 2026, that its activities would end.²

The closure of Dejavu Group leaves unanswered questions about the next steps for BewhY and UNE, because the source material does not provide detailed plans beyond the label’s activity ending. What is clear from the available reports is that BewhY has publicly taken responsibility for the decision and has closed the label chapter he began after “Show Me the Money 5.”