SEVENTEEN’s official character pop-up, “Ice Cream with MINITEEN,” is running in Seongsu from May 23 to June 2, 2026. For anyone tracking Seongsu Pop-Ups around K-pop, character goods, or limited F&B events, this is a practical stop to understand because the venue uses different entry rules for its cafe/lounge and merchandise shop.1
The pop-up is built around the idea of MINITEEN operating an ice cream shop, with themed food, photo areas, lounge space, and a dedicated merchandise floor. Because May 28, 2026 falls during the event period, visitors still have time to plan before the final day on June 2, 2026.2
Seongsu SEVENTEEN MINITEEN Pop-Up: Key Facts

The official event title is “Ice Cream with MINITEEN,” and it is the third MINITEEN-centered pop-up following “Miniteen House Party” and “Holiday with Miniteen.”3 The Weverse / HYBE visit guide lists the address as 11 Yeonmujang 13-gil, Seongdong-gu, Seoul, and explains that the space is divided by floor: the first floor is the cafe and lounge, while the second floor is the merchandise shop.1
| Item | Details |
|---|---|
| Event name | “Ice Cream with MINITEEN” |
| Main theme | MINITEEN running an ice cream shop |
| Dates | May 23 to June 2, 2026 |
| Location | 11 Yeonmujang 13-gil, Seongdong-gu, Seoul |
| Venue layout | 1F cafe and lounge; 2F merchandise shop |
| Merch shop entry | Advance reservation required |
| Cafe/lounge entry | No reservation required, but on-site waiting may apply |
The most important planning point is that entry rules are not the same across the whole venue. The first-floor cafe and lounge can be entered without a reservation, subject to on-site waiting, while the second-floor merchandise shop requires advance reservation.1 That means a visitor mainly interested in food, photo areas, or the lounge may approach the event differently from someone focused on buying limited goods.
What Visitors Can Expect Inside
The pop-up’s F&B element includes a Softbar collaboration and customizable ice cream with MINITEEN-shaped toppings. Korea JoongAng Daily described the event as an 11-day Seongsu-dong ice cream shop tied to SEVENTEEN’s official character project, with a photo booth, lounge space, and second-floor merchandise shop.3
Other reports describe the setting as a full ice cream-shop concept, including an ice cream truck, character staff, a large photo zone, and a lounge.2 Fan N Star also reported that the pop-up includes a Photoism booth where visitors can take four-cut photos with the characters, alongside custom ice cream using MINITEEN cookies.4
The available merchandise details are also fairly specific. Reported limited items include keyrings, magnets, cooler bags shaped like an ice cream truck, and acrylic stands.2 Nikkan Sports similarly listed character-themed ice cream, a four-cut photo booth, key holders, magnets, a cooler bag, and acrylic stands among the event’s offerings.5
For planning purposes, separate your visit into two goals. If your priority is the cafe, lounge, photo zone, or themed ice cream, the official guide indicates that a reservation is not required, though waiting on-site may still happen. If your priority is merchandise, the second-floor shop is the part that needs advance reservation, so check reservation status before making the trip.1
The event also sits within a larger MINITEEN rollout. Sports Seoul, via Nate, reported that a SEVENTEEN official YouTube animation series showing MINITEEN running an ice cream truck was released ahead of the pop-up.6 That connection helps explain why the event uses the ice cream truck and shop concept rather than functioning as a simple goods store.
Visit Planning Notes
Because the pop-up runs only through June 2, 2026, timing matters. The official period is short, and several sources describe it as an 11-day event in Seongsu-dong.3 Visitors who want both F&B and merchandise should plan around the stricter rule first: the merchandise shop requires advance reservation, while the cafe and lounge are handled separately.1
The source material does not provide operating hours, reservation platform details, item prices, purchase limits, or refund rules. It also does not confirm whether every listed item will remain available every day. For a practical visit plan, the confirmed facts are the event dates, address, floor layout, reservation distinction, and the reported categories of experiences and merchandise.

Quick FAQ
Do I need a reservation for the Seongsu SEVENTEEN MINITEEN pop-up?
You need an advance reservation for the second-floor merchandise shop. The first-floor cafe and lounge can be entered without a reservation, but the official guide says on-site waiting may apply.1
What can visitors do at “Ice Cream with MINITEEN”?
The pop-up includes themed custom ice cream through a Softbar collaboration, MINITEEN-shaped toppings or cookies, a lounge, photo areas, a Photoism four-cut photo booth, and a second-floor merchandise shop.34 “Ice Cream with MINITEEN” is best approached as a split-purpose Seongsu visit: casual visitors can focus on the cafe, lounge, and photo experiences, while merch-focused visitors should confirm reservation access for the second floor before going. With the event scheduled to end on June 2, 2026, the remaining window is limited and planning around the reservation rules is the most important step.
References
- [NOTICE] <Ice Cream with MINITEEN> SEVENTEEN Official Character POP-UP Visit Guide (Weverse / HYBE)
- 세븐틴 캐릭터 ‘미니틴’, 성수동서 ‘아이스크림 가게’ 팝업 오픈 (BizEnter, 2026-05-17)
- Boy band Seventeen to open Miniteen-themed pop-up ice cream shop (Korea JoongAng Daily, 2026-05-17)
- Seventeen Mini Teen Pop-up Store Opens in Seongsu-dong from the 23rd… Custom Ice Cream and Merchandise for Sale (Fan N Star, 2026-05-17)
- 〖韓流〗SEVENTEENのキャラクターMINITEENポップアップがソウルでオープン予定 (Nikkan Sports, 2026-05-18)
- 세븐틴 '미니틴', 아이스크림 팝업 개최…'여름 사냥' 나선다 (Sports Seoul / Nate, 2026-05-17)