Yeonhui-dong Mugwort Custard Gukhwabbang is a small but specific Seoul dessert story: a gukhwabbang shop in Yeonhui-dong connected with ssuk choux cream, or mugwort custard. The shop, Yeonhui-dong Gukhwabbang, has also appeared in TMAP Mobility’s Yeonhui-dong “My Theme Course,” a user-recommended neighborhood route introduced in April 2026.1
For anyone trying to understand why this snack has become worth noting, the available source material points to a simple appeal. It is not presented as a large franchise launch or a heavily documented product release. Instead, the interest comes from a named neighborhood shop, seasonal flavor mentions, and practical listing details that make Mugwort Custard Gukhwabbang feel like part of a real Yeonhui-dong food walk.
Yeonhui-dong Mugwort Custard Gukhwabbang and Seasonal Flavors

The most relevant detail is the flavor itself. Visitor-facing listings and review summaries connect Yeonhui-dong Gukhwabbang with ssuk choux cream, commonly rendered in English as mugwort custard or mugwort cream. Tabling’s store page includes visitor reactions mentioning hojicha choux cream and mugwort choux cream, while DiningCode’s review summary includes an order record mentioning red bean, mugwort choux cream, and chestnut choux cream.23
That combination gives the shop a clear identity in the available sources. Red bean is listed alongside the more dessert-like choux cream flavors, while mugwort adds a Korean ingredient profile to the lineup. The sources do not provide a full official recipe, ingredient breakdown, or fixed product description for the mugwort custard version, so the safest reading is straightforward: mugwort choux cream is one of the flavors visitors and listing platforms have associated with Yeonhui-dong Gukhwabbang.
Seasonality is also part of the story. ZDNet Korea reported on April 24, 2026, that Yeonhui-dong Gukhwabbang was included in TMAP Mobility’s Yeonhui-dong course as a place that presents new flavors by season.1 Electronic Times also described the shop in the first Yeonhui-dong course as a gukhwabbang place with seasonal flavors.4 A January 12, 2026 post collected by Keyzard discussed chestnut, mugwort, and red bean in connection with the shop, which matches the flavor names appearing in later listing summaries.5
This is useful context if you are searching for “Mugwort Custard Gukhwabbang” in English. The sources do not show a single official English product name, but they do support the Korean flavor idea behind it: ssuk choux cream at Yeonhui-dong Gukhwabbang, presented within a broader pattern of changing or seasonal options.
Where the Shop Appears in Yeonhui-dong
Yeonhui-dong Gukhwabbang is listed at 17-21 Yeonhuimat-ro, Seodaemun-gu, Seoul. Tabling describes it as a snack, food truck, and gukhwabbang place, and DiningCode lists it as a dessert and gukhwabbang shop on the first floor at the same address.23 These are practical details rather than promotional claims, but they matter because they place the mugwort custard flavor at a specific neighborhood destination.
The operating hours shown in the available listing sources are also consistent. Tabling lists Wednesday to Friday hours as 12:00 to 19:00, Saturday to Sunday hours as 13:00 to 18:00, and Monday and Tuesday as closed.2 Keyzard’s collected January 12, 2026 post gives the same weekly pattern and also notes that the writer saw about 20 teams waiting around 3 p.m. on a weekend.5 That waiting note is only one visitor record, so it should be read as a single dated observation, not a permanent estimate of crowd size.
DiningCode adds a few more directory-style details. Its listing shows the phone number 0507-1325-5391, 15 visitor evaluations, and a 4.2 rating for Yeonhui-dong Gukhwabbang.3 It also indicates that the day’s lineup can be checked on Instagram, based on its review summary.3 Since daily flavors can change, that detail fits naturally with the repeated source emphasis on seasonal or changing options.
How It Fits TMAP’s Yeonhui-dong Course
Yeonhui-dong Gukhwabbang appears in a wider neighborhood context through TMAP Mobility’s “My Theme Course” content. ZDNet Korea reported that TMAP Mobility introduced content where users share restaurants and walking routes, and that the first featured route was a Yeonhui-dong course recommended by newlyweds Jang Jae-hee and Lee Hak-jin.1 The same report listed Yeonhui-dong Gukhwabbang alongside other local stops including Dough Club, Wood Cottage, Saenghwal Sopum, and Heuksim.1
Electronic Times reported that “My Theme Course” was produced from 10 excellent cases selected through a user submission event held in February 2026. It also reported that the introduced places can be checked and shared through TMAP’s open profile feature.4 Financial News similarly described the rollout as beginning with a Yeonhui-dong resident-recommended course before expanding into local and concept-based course content.6
That context keeps the mugwort custard gukhwabbang from feeling isolated. In the source material, it is not just a dessert item; it is also one stop within a mapped local route shaped by user recommendations. For readers planning around Yeonhui-dong, that makes the shop part of a broader neighborhood itinerary rather than only a single menu search.

In short, the source-backed picture is modest but clear. Yeonhui-dong Gukhwabbang is tied to mugwort choux cream, chestnut, red bean, and other seasonal flavor mentions; it is listed at 17-21 Yeonhuimat-ro in Seodaemun-gu; and it has been included in TMAP Mobility’s Yeonhui-dong “My Theme Course.” For anyone curious about Mugwort Custard Gukhwabbang, the most accurate takeaway is that it represents a seasonal Korean snack flavor attached to a specific Yeonhui-dong stop with enough listing detail to make it easy to identify.
References
- 티맵모빌리티, 연희동 맛집·카페 등 추천 코스 소개 (ZDNet Korea, 2026-04-24)
- 연희동 국화빵 – 테이블링 (테이블링)
- 연희동 국화빵 – 연희동 붕어빵, 국화빵 맛집 (다이닝코드)
- 티맵, 이용자 맛집·여행 코스 담은 '마이테마코스' 공개 (전자신문, 2026-04-24)
- 연희동 맛집 ‘연희동국화빵’ 메뉴 추천(밤/쑥/팥) (키자드, 2026-01-12)
- '찐 연희동 주민' 추천 맛집은?…티맵 '마이테마코스'로 본다 (파이낸셜뉴스, 2026-04-24)