Vonzrr Seongsu 3rd-Floor Popup Space: What to Know About the Seongsu Venue

Vonzrr Seongsu’s 3rd-floor popup space is best understood as a compact, culture-friendly rental venue above Cafe Vonzrr Seongsu in Seongsu-dong. The space has appeared across popup and rental platforms as a place for brand events, markets, stores, showrooms, and flea-market style activations, with its address consistently listed as 13 Gwangnaru-ro 4ga-gil, Seongdong-gu, Seoul, 3rd floor.¹²

For readers tracking Seongsu’s steady stream of brand popups, this address matters because it combines two familiar Seoul trends: a cafe-linked destination and a flexible upper-floor event space. The available source material does not describe every past event held there, but it does give enough detail to understand what the 3rd floor is set up to do, how large it is, and how one fashion popup used it in 2025.

What the Vonzrr Seongsu 3rd-Floor Popup Space Is

HeyPop introduces the venue under the name permanew vonzrr seougsu and describes it as a popup and rental-only space on the 3rd floor of the Vonzrr Seongsu building. The listed composition is practical rather than overly decorative: the entire 3rd floor, a rear storage area, and a front storage area. The same listing gives the size as about 20 pyeong and suggests a capacity of 20 to 30 people.¹

PopUp KOREA also lists Vonzrr Seongsu 3F as a 20-pyeong space at the same address, noting that it is located on the 3rd floor of Cafe Vonzrr Seongsu and can be used for brand popups and flea markets.² That framing is useful if you are thinking about the venue from a visitor’s perspective: this is not presented as a huge exhibition hall, but as a smaller, more focused setting where a brand can build a temporary retail or showroom moment.

The 20-pyeong scale also shapes the likely feel of the space. Based only on the listings, it seems better suited to curated product displays, intimate launch events, compact market formats, or small-scale community shopping than to high-volume fairs. The sources do not provide floor plans, ceiling height, or detailed interior images in the supplied material, so it is safest to describe the space by its listed use cases and published rental details rather than guessing about the design.

Location, Amenities, and Rental Details

The strongest repeated detail is the address: 13 Gwangnaru-ro 4ga-gil, Seongdong-gu, Seoul, 3rd floor. HeyPop and PopUp KOREA both identify the venue at that location, which helps confirm the core listing information.¹² For anyone searching in English, “Vonzrr Seongsu” is the most natural keyword to pair with the Seongsu popup angle, though some platform listings use Korean spellings or romanizations in different ways.

Rental-related details vary slightly by platform. HeyPop lists the venue for brand events and market/store use, with weekday pricing at 700,000 KRW and weekend pricing at 1,000,000 KRW.¹ PopUp KOREA lists pricing from 700,000 KRW per day and includes amenities such as lighting, Wi-Fi, heating and cooling, sound, and a full-length mirror.² SpaceCloud presents a related Seongsu-dong popup showroom rental listing with keywords including Seongsu-dong, rental, popup, Seongsu popup, and Vonzrr; it shows a rate of 40,000 KRW per hour and a maximum available capacity of 50 people.³

Those differences are worth reading carefully. They may reflect platform-specific listing formats, different booking options, or separate ways of presenting the same general rental opportunity. The source material does not include a single official booking contract, so it would be inaccurate to flatten all of those figures into one definitive price. What can be said clearly is that multiple listings present the 3rd-floor Vonzrr Seongsu space as a rentable popup or showroom venue, with published prices ranging from hourly presentation on SpaceCloud to day-based pricing on HeyPop and PopUp KOREA.¹²³

Tableing, meanwhile, is more useful as background for the cafe side of the location than for the popup venue itself. Its Vonzrr Seongsu page shows 11 store reviews, with user comments touching on spacious seating, a weekend two-hour limit, and whether dogs are allowed.⁴ Because that page concerns the cafe experience rather than the 3rd-floor popup rental details, it should be treated as supporting context, not as the main guide to the event space.

A 2025 Example: POEV’s ‘My Closet Upstairs’ Popup

One concrete event tied to the 3rd-floor space is POEV’s first popup, ‘My Closet Upstairs.’ Popga lists the fashion brand’s popup as taking place from June 6 to June 8, 2025, at Vonzrr Seongsu 3F, with daily operating hours from 11:00 a.m. to 7:00 p.m.⁵ Since those dates had already passed by May 20, 2026, it should be understood as a past example rather than an upcoming schedule.

The POEV listing also shows how the space can be used for a retail-oriented fashion activation. Announced on-site benefits included an SNS follow lucky draw, discounts of up to 70%, and gifts based on purchase amount.⁵ That combination of shopping, social follow incentives, and purchase rewards is a familiar popup formula, especially in neighborhoods like Seongsu where brands often use short runs to create a focused in-person moment.

For visitors, the key takeaway is simple: Vonzrr Seongsu 3F is not just a cafe address, but a small popup-ready floor that has been positioned for brand events, markets, stores, and showroom-style rentals. For brands, the published details point to a compact Seongsu venue with practical amenities and multiple rental references. And for anyone following Korean popup culture, the POEV example gives a clear snapshot of how this 3rd-floor space has been used: a limited fashion event with set dates, set hours, and visitor-facing benefits in one of Seoul’s most active lifestyle districts.