Tongui-dong Geuraedo Bakery: A Hanok Cafe Known for Butter Rice Cake

Geuraedo Bakery Seochon has become part of the Butter Rice Cake conversation in Tongui-dong, especially for readers looking around the Gyeongbokgung and Seochon area. The bakery is described as a small hanok-style cafe at 6-1 Hyoja-ro 7-gil, Jongno-gu, Seoul, with a courtyard atmosphere and a signature butter tteok menu that fits neatly into one of Korea’s most talked-about dessert trends of early 2026. ¹

Geuraedo Bakery Seochon in Tongui-dong

Geuraedo Bakery Butter Rice Cake gluten-free Seoul dessert trend

Geuraedo Bakery Seochon is introduced in source material as a new cafe created by remodeling an old hanok. That detail matters because this is not just a dessert counter with a trending menu item; the setting itself is part of the appeal. The cafe is described as having a courtyard and toenmaru-style seating, the wooden veranda-like seating associated with traditional Korean houses. Visitors using the indoor area are also described as taking off their shoes, a detail that reinforces the adapted hanok character of the space. ¹

A later visitor account collected through Keyzard also places the bakery in Seoul’s Jongno-gu Tongui-dong area near Gyeongbokgung, again describing it as a small remodeled hanok with a courtyard and a shoes-off indoor setup. That repeated description gives a fairly consistent picture: this is a compact, traditional-house cafe experience rather than a large chain-style bakery. ²

The address appears consistently as 6-1 Hyoja-ro 7-gil, Jongno-gu, Seoul, with Woman Sense listing it as the first floor at that location. ¹ The Keyzard-collected visitor post also presents the business name, address, phone number, and operating hours, though the source summary available here does not provide those exact phone and hour details in English. ²

For readers planning around the neighborhood, the location is the main takeaway. Tongui-dong sits within the broader Seochon orbit, an area often associated with older alleys, hanok textures, small galleries, independent cafes, and walks near Gyeongbokgung. The source material does not provide a full travel guide to the district, so it is best to keep the focus narrow: Geuraedo Bakery Seochon is identified as a Tongui-dong cafe near Gyeongbokgung, and its strongest documented hook is butter tteok in a remodeled hanok setting. ²

What Makes Its Butter Rice Cake Stand Out

The bakery’s representative menu item is butter tteok, presented in English here as Butter Rice Cake. Woman Sense describes it as a gluten-free dessert made without wheat flour, sold as a five-piece set for 7,500 won. ¹ That is a useful detail because the wider butter tteok trend often revolves around texture: chewy, buttery, compact, and snackable. In this case, the source specifically highlights the absence of wheat flour, so the product can be understood as rice-cake-based rather than a conventional bakery pastry.

The name may sound simple, but Butter Rice Cake sits at an interesting crossroads. It borrows the familiar Korean idea of tteok, or rice cake, while leaning into a buttery dessert profile that has become widely shareable online. In the Geuraedo Bakery Seochon context, it is not described as a novelty side item; it is identified as the representative menu item, which suggests that the bakery’s public image is closely tied to this dessert. ¹

Pricing also gives some context. At 7,500 won for five pieces, Geuraedo Bakery Seochon’s listed butter tteok sits within the general market range reported elsewhere for the trend. Edaily reported that butter tteok sold through delivery apps was commonly found in three- to five-piece sets priced from 6,000 won to the 10,000-won range, with one purchased set of four pieces and condensed milk sauce priced at 9,500 won. ³ That comparison is not a taste ranking, but it helps readers understand where the bakery’s five-piece Butter Rice Cake offering fits in the broader dessert landscape.

The source material does not provide tasting notes for Geuraedo Bakery Seochon’s version beyond its menu identity and gluten-free, no-wheat-flour description. So it would be a stretch to claim a specific flavor, aroma, or texture from these records alone. What can be said confidently is that the cafe’s Butter Rice Cake is positioned as its signature dessert, sold in a five-piece format, and tied to the butter tteok wave that spread across Korean cafes and bakeries in 2026. ¹

Why Butter Tteok Became a 2026 Dessert Keyword

Geuraedo Bakery Seochon’s timing also helps explain why people are looking it up. Butter tteok was not discussed only as a single-shop menu item in March and April 2026; it was covered as a broader dessert trend. Newsis reported that Starbucks planned to sell a butter tteok-related product called “Chewy Butter Bite” at 100 stores from March 31, 2026, while also listing launches such as Dunkin’s “Butter Tteok Munchkin,” Ediya Coffee’s “Condensed Milk-Topped Butter Chewy Mochi,” and Passion5’s “Butter Chewy Tteok.” ⁴

That wider rollout shows how quickly a social-media dessert can move from niche shops into major cafe and bakery brands. Newsis also described butter tteok as originating from the Shanghai traditional dessert “huangyao niangao,” while Edaily described it as a dessert transformed from Shanghai-style “butter niangao.” ⁴ ³ In English, that background is helpful because it keeps the dessert from sounding like a random viral mashup. The trend has a named point of reference in Shanghai-style rice cake desserts, then becomes localized and commercialized through Korean cafe menus.

The numbers around the trend were striking, but not entirely uncomplicated. Le Desk reported that Instagram posts using “#버터떡” exceeded about 27,000, while E-Mart said March sales of glutinous rice flour rose 211% year over year and tapioca starch rose 161%. ⁵ At the same time, the same coverage noted fatigue around repeated dessert crazes after Dubai chewy cookies, and included voices questioning whether butter tteok felt as dominant in real life as it appeared online. ⁵

That tension is useful when thinking about Geuraedo Bakery Seochon. The cafe can be understood as part of a trend, but the available source material does not reduce it to trend-chasing alone. Its documented appeal combines three specific elements: a Tongui-dong and Seochon location, a remodeled hanok setting with courtyard and shoes-off indoor seating, and a signature wheat-flour-free Butter Rice Cake menu. ¹

Tongui-dong Geuraedo Bakery Seochon butter tteok cafe trend

In the end, Geuraedo Bakery Seochon is best understood as a small hanok cafe in Tongui-dong where the Butter Rice Cake trend meets a neighborhood setting with traditional texture. For readers curious about Seoul dessert culture in 2026, its appeal is not only that butter tteok became popular, but that this particular bakery gives the trend a specific address, space, and signature menu to remember.