TAMZ x WENEED HAIR Popup at Scene Seongsu: Pearl Perfume Balm Launch and Runway Program

The TAMZ x WENEED HAIR popup at Scene Seongsu is a one-day K-beauty lifestyle event scheduled for May 23, 2026, at Cafe Scene in Seongsu-dong. Centered on the official launch of TAMZ’s new “TAMZ Pearl Perfume Balm,” the event brings together fragrance, hair, fashion, and art in a format designed for product discovery and hands-on participation.¹

For readers following Seoul’s beauty popup scene, this Scene Seongsu Popup is especially interesting because it is not framed as a simple product display. The program is built as a cross-brand experience: TAMZ leads with a new beauty item and product zones, while WENEED HAIR adds participatory content and a salon-style layer across the venue.¹

What the TAMZ x WENEED HAIR Popup Focuses On

The core product story is “TAMZ Pearl Perfume Balm.” Fashionbiz reported that the popup was planned as the official launch event for the new item, with the first floor arranged around TAMZ product exhibition and experience areas.¹ That gives visitors a clear starting point: the event begins with TAMZ’s product world and the scent-focused launch concept.

The broader brand context also helps explain why the popup is being presented as a lifestyle event. The TAMZ official website lists haircare products including signature shampoo, treatment, essence, shield cream, and travel kits. It also lists “Hong Jin Kyung Edition Signature Shampoo” as a functional shampoo for alleviating hair loss symptoms.² Based on the available source material, TAMZ is not being introduced only through one new balm; it is appearing as part of a wider beauty and haircare lineup.

The second floor shifts the spotlight to WENEED HAIR. Fashionbiz described that level as a space for WENEED’s participatory content and salon experience.¹ In practical terms, that two-floor structure makes the popup easy to understand before visiting: TAMZ anchors the product launch and beauty display on the first floor, while WENEED HAIR expands the event into hair, salon culture, and visitor participation upstairs.

Maeil Business Newspaper also reported several planned on-site activities, including a TAMZ Pearl Perfume Balm exhibition and experience zone, WENEED HAIR participatory content, keyring DIY, a stamp event, and an SNS participation program.³ The sources do not provide step-by-step instructions for each activity, so the safest reading is that these are planned as visitor engagement elements within the day’s popup program.

Date, Venue, and Visitor Flow

The popup is scheduled for May 23, 2026, from 10:00 a.m. to 8:00 p.m. at Cafe Scene in Seongsu-dong. Maeil Business Newspaper reported the event time, while Fashionbiz identified the address as 20 Yeonmujang 5-gil, Seongdong-gu, Seoul.³¹

That address matters because Scene is already positioned within one of Seoul’s most active cafe and lifestyle districts. Triple introduces Scene as a cafe located at 20 Yeonmujang 5-gil and notes that it is about a two-minute walk from Seongsu Station on Seoul Subway Line 2.⁴ For anyone planning a Seongsu route around brand popups, exhibitions, or cafes, that makes the venue relatively straightforward to place on a map.

The daytime part of the popup appears to be built around product experience and participation. Visitors can expect the TAMZ Pearl Perfume Balm display and experience zone, WENEED HAIR content, keyring DIY, stamp-event participation, and SNS-linked programming.³ The exact order and rules for those activities are not specified in the supplied sources, so it is better to think of them as confirmed program elements rather than a detailed timetable.

The evening portion adds a performance-focused layer. From 5:00 p.m., a runway program is scheduled to combine a Korean traditional music DJ performance, contemporary dance, and a fashion show. Hong Jin Kyung is also expected to attend.³ That gives the popup a broader cultural angle, connecting beauty presentation with performance, styling, and fashion.

A short press comment from LiveX CEO Song Jung Woong described the event as a project planned so that consumers could directly experience the brand sensibility and worldview of TAMZ and WENEED.³ That phrasing fits the structure described across the sources: this is a brand encounter designed around space, activity, and performance, not only a sales display.

Why This Popup Fits LiveX’s Wider Beauty Strategy

The Scene Seongsu event also sits within LiveX’s wider mix of salon, commerce, and education businesses. Maeil Business Newspaper reported in March 2026 that LiveX was expanding its domestic salon business around WENEED and Salon A, while also developing beauty commerce through TAMZ and Clivet. The company also operates beauty education platforms through BOB Academy and Hair Camp.⁵

That background is useful because the popup brings two of those areas together in one venue. TAMZ represents the beauty commerce side, while WENEED HAIR represents the salon and hair service side. The event’s floor plan mirrors that relationship: product display and experience on one level, salon-linked participation on another.

WENEED’s expansion story also gives the Seongsu event more context. Fashionbiz reported in April 2026 that LiveX was accelerating WENEED’s salon-brand expansion around Nagoya, Japan, with openings confirmed up to a fourth location and a plan to expand to ten locations within the year.⁶ The popup does not need that background to be understood, but it helps explain why WENEED HAIR is being presented as more than a local salon name.

탬즈 위니드헤어 팝업 Pearl Perfume Balm Seoul beauty trend concept

Taken together, the TAMZ x WENEED HAIR popup at Scene Seongsu is a compact but layered beauty event: a new product launch for TAMZ Pearl Perfume Balm, an interactive WENEED HAIR experience, and an evening runway program under one roof. For readers tracking K-beauty activations in Seoul, the most important confirmed details are simple: May 23, 2026, 10:00 a.m. to 8:00 p.m., Cafe Scene in Seongsu-dong, with the performance program beginning at 5:00 p.m.