The Seongsu Starbucks pop-up for Starbucks Coffee Craft is a three-day launch event running from May 15 to May 17, 2026, at Chabot in Seongsu, Seoul. Built around the concept “MIX YOUR REMIX,” the pop-up combines a morning performance program with an afternoon product experience centered on customizing iced coffee recipes using Starbucks Coffee Craft.1
For visitors searching for Starbucks Coffee Rave details, the key point is that the event is divided into two parts: Part 1, “Morning Coffee Rave,” and Part 2, “Coffee Remix.” The final listed event date is May 17, 2026, so the remaining practical value is in checking the same-day schedule, location, program structure, and lineup before making a visit.2
Seongsu Starbucks Pop-Up At A Glance

| Item | Details |
|---|---|
| Event name | Starbucks Coffee Craft pop-up |
| Product focus | Starbucks Coffee Craft premium coffee concentrate |
| Dates | May 15-17, 2026 |
| Venue | Stage X Seongsu Chabot, 72 Seongsui-ro, Seongdong-gu, Seoul |
| Concept | “MIX YOUR REMIX” |
| Part 1 | “Morning Coffee Rave,” 9:30 a.m.-11:30 a.m. |
| Part 2 | Pop-up store / “Coffee Remix,” 12:30 p.m.-6:00 p.m. |
| Announced artists | Coogie, Kid Milli, Loco |
Nestle Korea opened the pop-up to mark the release of Starbucks Coffee Craft, described in the source material as a new premium coffee concentrate product. The product itself is designed for making iced coffee drinks, including iced Americano and latte-style recipes, and is available in two variants: “Rich Black” and “Signature Caramel Flavored.”3
The practical appeal of the Seongsu event is that the product is not presented only as a packaged launch. Visitors are guided into a hands-on format where they can make iced coffee recipes with Starbucks Coffee Craft and customize drinks according to their own preferences.4 The stated concept, “MIX YOUR REMIX,” is reflected in that customization angle as well as the music-linked programming.5
Schedule, Hours, And Lineup By Date
The schedule separates the pop-up into a performance-forward morning block and a product-focused afternoon block. Popga’s event listing gives the most specific operating times: the first-part rave runs from 9:30 a.m. to 11:30 a.m., while the second-part pop-up store runs from 12:30 p.m. to 6:00 p.m.2
For the artist lineup, the available source material lists Coogie for May 15, Kid Milli for May 16, and Loco for May 17.2 Other reports also identify Coogie, Kid Milli, and Loco as participating artists in the “Morning Coffee Rave” program, confirming the music-centered nature of the first part.6
| Date | Morning Coffee Rave lineup | Listed program window |
|---|---|---|
| May 15, 2026 | Coogie | 9:30 a.m.-11:30 a.m. |
| May 16, 2026 | Kid Milli | 9:30 a.m.-11:30 a.m. |
| May 17, 2026 | Loco | 9:30 a.m.-11:30 a.m. |
The second part, “Coffee Remix,” is the more product-oriented block. Sources describe coffee-making experiences, games, and merchandise-making content, giving the afternoon session a broader visit format than a simple tasting counter.1 If the priority is the performance lineup, the morning block is the relevant slot. If the priority is trying the coffee concentrate, exploring recipes, or taking part in experiential content, the afternoon pop-up window is the clearer match.
Nestle Korea’s coffee business lead, Apiwat Iriyapichat, described the pop-up as offering “a new kind of enjoyment combining coffee and culture,” a concise summary of why the event is framed around both drinks and performance rather than a conventional product display.1
What Visitors Can Do At The Pop-Up
The main visitor activity is customizing iced coffee with Starbucks Coffee Craft. Reports describe a program where consumers can use the coffee concentrate to create iced coffee recipes suited to their preferences.4 This matters because the product is a liquid concentrate, so the event’s hands-on format directly demonstrates how the product can be mixed into drinks.
The pop-up also includes game content and merchandise-making activities.1 The source material does not provide detailed instructions for reservations, ticketing, age limits, admission fees, or walk-in rules, so readers should rely only on the confirmed schedule and venue information when planning. Where those details are not specified in the available material, they should not be assumed.
For timing, visitors should distinguish clearly between the two operating windows. The “Morning Coffee Rave” is listed for 9:30 a.m. to 11:30 a.m., and the pop-up store is listed for 12:30 p.m. to 6:00 p.m.2 That one-hour gap between the two parts is part of the published schedule, so arriving between sessions may not provide access to either program.

Quick FAQ
Where is the Seongsu Starbucks pop-up located?
The listed venue is Stage X Seongsu Chabot at 72 Seongsui-ro, Seongdong-gu, Seoul. The broader location is Seongsu, a district frequently used for short-run brand pop-ups.2
What is the difference between “Morning Coffee Rave” and “Coffee Remix”?
“Morning Coffee Rave” is the first-part performance program with artists including Coogie, Kid Milli, and Loco, while “Coffee Remix” is the second-part product experience where visitors can customize iced coffee with Starbucks Coffee Craft.1 The Seongsu Starbucks pop-up is best understood as a compact launch event with a clear split: music in the morning, coffee customization and brand experiences in the afternoon. For anyone checking the final event date of May 17, 2026, the most important confirmed details are the Chabot venue, the two-part operating schedule, and the May 17 “Morning Coffee Rave” lineup featuring Loco.
References
- 네슬레코리아 ‘스타벅스 커피 크래프트’ 팝업스토어 오픈 (뉴스와이어/네슬레코리아, 2026-05-15)
- 스타벅스 커피 크래프트 팝업 (팝가)
- 네슬레코리아, ‘스타벅스 커피 크래프트’·‘네스카페 에스프레소 원액’ 출시 (경제엔미디어, 2026-05-04)
- 네슬레코리아, '스타벅스 커피 크래프트' 팝업스토어 오픈 (보건뉴스, 2026-05-15)
- 네슬레코리아, ‘스타벅스 커피 크래프트’ 팝업스토어 성수서 운영 (경제엔미디어, 2026-05-15)
- [비버리지 트렌드] 메가MGC커피, 컵빙수 흥행에 여름 신메뉴 220만 잔 판매 外 (베이비뉴스, 2026-05-17)