Seongsu Oilfriedzip Perilla Oil: How OFZ Turns Fresh Perilla Oil into a Signature Food Experience

Oilfriedzip Seongsu is best understood through one ingredient: perilla oil. The Seongsu-based OFZ store has built its identity around fresh raw perilla oil, using perilla seeds grown in Yecheon and Mungyeong, North Gyeongsang Province, and extracting the oil through low-temperature pressing, as described by the brand’s official site.¹

For readers curious about why this small food concept keeps appearing in lifestyle and local business coverage, the answer is not just “fried food.” It is the way OFZ connects oil, farming, snacks, drinks, and pop-up collaborations into a more focused food story. The official OFZ line, translated naturally, is simple: “OFZ makes healthy oil.”¹ That sentence helps explain why a place known for fries can also be discussed as a fresh perilla oil brand.

Seongsu Oilfriedzip Perilla Oil: The Core Idea

Oilfriedzip Seongsu cold pressed raw perilla oil concept

OFZ’s perilla oil starts with domestically grown perilla seeds. Its official homepage introduces the fresh raw perilla oil as a product extracted by low-temperature pressing from perilla directly cultivated in Yecheon and Mungyeong. The site also says OIL FRIED ZIP operates the perilla oil process from cultivation through oil pressing.¹ In other words, the oil is not treated as a small garnish in the brand story. It is the base of the concept.

That matters because perilla oil has a distinctive place in Korean cooking. The provided sources do not list tasting notes in detail, so it is better not to overstate flavor descriptions. What the sources do make clear is that OFZ presents perilla oil as both an ingredient and a brand foundation. Lifestyle coverage from The Edit described perilla oil as the key material at Oilfriedzip near Seongsu Station on Yeonmujang-gil.²

The Seongsu shop’s address is listed by OFZ as 41-18 Yeonmujang-gil, Seongdong-gu, Seoul.¹ That location also fits the broader Seongsu context: the neighborhood is known for compact food concepts, pop-ups, and brand-led retail spaces. The sources here do not provide opening hours, reservation rules, or current menu prices, so those details should be checked directly through OFZ before making plans.

How Perilla Oil Shows Up on the Menu

The most eye-catching part of the Oilfriedzip Seongsu story is how perilla oil is paired with fried food. The Edit reported that OFZ fries are cooked in lard oil and then finished with perilla oil.² That detail makes the format easier to understand: the frying method and the finishing oil are separate parts of the dish.

The same coverage mentioned menu items including French fries, potato balls, sweet potato fries, banana fries, and drinks containing perilla oil.² This is where OFZ becomes more than a shop selling bottled oil. It gives customers a way to encounter perilla oil in casual foods rather than only in familiar home-cooking settings.

The Fair also described OFZ as a startup that has released cold-pressed raw perilla oil, flavored oils, and sweet potato fries.³ Taken together, the sources show a brand that moves between retail product, snack menu, and culinary collaboration. If you are looking up “Oilfriedzip Seongsu,” this is the key point: the Seongsu store is not simply a fries shop with a trendy name. It is a food brand using perilla oil as its throughline.

There is also a practical reason this concept is easy to understand for first-time visitors. Fried potatoes and sweet potatoes are familiar, low-barrier foods. Perilla oil, meanwhile, gives the menu a clearly Korean ingredient focus. The sources do not say how each dish tastes or rank best-selling items, so any recommendation beyond the named menu items would go beyond the available facts.

From Seongsu to Pop-Ups and Regional Collaboration

OFZ’s perilla oil identity has also supported collaborations outside the everyday Seongsu menu. In March 2025, Haenam County signed an MOU with startup Oilfriedzip for product development and joint marketing using Haenam specialties. The Fair reported that the agreement included plans for cooking classes, specialty product sales, consumer events, and digital marketing through the Seongsu OFZ store and department-store pop-up stores.³

Seoul Shinmun also reported that Haenam County would work with OFZ on new product development and joint marketing based on Haenam local specialties, with Haenam County Governor Myeong Hyeon-gwan and OFZ CEO Jung Won-ha attending the MOU signing at the county office.⁴ The repeated coverage helps confirm that the partnership was not just a one-off menu idea, but part of a formal local-product collaboration.

That agreement led into the “Haenam OILjang” collaboration pop-up, held at the Seoul Seongsu OFZ store on June 7 and 8, 2025. Beyondpost reported that the event was OFZ’s first collaboration after the March 2025 MOU with Haenam County and introduced tastings and collaborative menu items using Haenam mini chestnut pumpkin and super sweet corn.⁵

The same Beyondpost report said limited summer menu items using Haenam specialties were scheduled to go on sale from June 21, 2025, at the Seongsu store and the Jamsil Lotte World Mall store.⁵ Since that date has already passed by May 4, 2026, it should be described as a reported 2025 release plan, not as an upcoming launch.

OFZ’s offline reach also appears in later pop-up coverage. ZUM News, carrying a Culture News report, said OFZ participated as a sponsor in a Yedamwoo premium Korean beef pop-up held in Sinyongsan, Seoul, from July 5 to 7, 2025. That article again described OFZ as a fresh raw perilla oil brand using perilla directly grown in Yecheon and Mungyeong and extracted through a cold-pressing method.⁶

Seongsu Oilfriedzip perilla oil drinks pop-up collaboration concept

The most useful way to read the Oilfriedzip Seongsu perilla oil story is as a bridge between a specialty oil brand and an approachable food shop. OFZ uses perilla oil as its center, then translates that ingredient into fries, drinks, pop-up menus, and regional collaborations. For anyone following Seongsu food trends, Oilfriedzip Seongsu stands out because its appeal begins with a specific Korean ingredient and keeps returning to that ingredient in every source-backed part of the story.