Seongsu New Balance x Kian84 Popup Guide: What Happened at the April Collaboration Store

The Seongsu New Balance x Kian84 popup was a short-run collaboration store built around New Balance products and Kian84’s artwork. For anyone planning a Seongsu Popup Tour or tracking Korea’s fashion popup scene, the key point is that the main Seongsu event opened on April 10, 2026, and ran through April 2026 at the directly operated New Balance Seongsu store.¹

Although the popup period has already passed as of June 25, 2026, the event is still useful to understand because it combined retail, artist collaboration, limited visitor benefits, and interactive store features in the way Seongsu popups often do. The collaboration was also operated at Lotte Time Villas Suwon, where the popup ran at the first-floor Center Hall until April 16, 2026.¹

Seongsu New Balance x Kian84 Popup: Dates and Locations

The collaboration popup opened on April 10, 2026, at the New Balance Seongsu store in Seoul’s Seongdong-gu area. New Daily Economy reported photos from the opening event that morning, noting that Kian84 appeared at the Seongsu store and posed on site.² The same collaboration was also presented at Lotte Time Villas Suwon’s first-floor Center Hall, giving the project both a Seoul popup point and a Suwon retail event point.²

For visitors comparing the two locations, the Seongsu store was the longer-running stop. Eland stated that the Seongsu popup operated for the month of April, while the Suwon location ran only until April 16.¹ Yonhap also reported that the Seongsu branch ran until the end of April and the Suwon branch until April 16.³ That makes Seongsu the more central location for people searching this event under a Seongsu-focused popup itinerary.

The popup was not described as a ticketed exhibition in the provided sources. The available information identifies the stores, operating period, product categories, selected benefits, and experience zones, but does not provide separate reservation instructions, admission pricing, or refund information.

What Visitors Could See and Buy

The collaboration centered on New Balance products developed with webtoon artist Kian84. Eland described the product lineup as including apparel, accessories, and shoes.¹ Yonhap similarly reported that collaboration apparel, goods, and shoes were sold at the popup.³ Maeil Business Newspaper described the selection as collaboration goods across apparel, shoes, and accessories.⁴

Musinsa’s drop content gives a clearer sense of the design language of the collection. It described the collaboration as lifestyle items using the “Salago Ttwinda” lettering and Kian84’s signature artwork. Listed items included a pictogram hoodie, graphic short-sleeve T-shirt, and woven shorts.⁵ Those details suggest the collection was not limited to footwear, even though running shoes were a visible part of the store experience.

At the Seongsu store, the visitor-facing features included a Kian84 photo booth and a running shoe display.¹ Edaily also reported that the Seongsu location operated a Kian84 photo booth and running shoe exhibition.⁶ The Suwon location had a different activity mix, including drawing coloring, a stepper game, and a running shoe display.⁶ In practical terms, Seongsu appears to have focused on the artist concept and footwear display, while Suwon added more hands-on activity elements.

A New Balance representative at Eland said the popup was planned so visitors could encounter the collaboration with Kian84 “directly on site.”¹ That short statement matches the structure of the event: products were supported by visual and experiential elements rather than presented only as a standard retail drop.

Purchase Benefits and Related Rollout

The sources also identify several purchase-related benefits. Yonhap reported that customers who bought the running shoe “SC Trainer” could receive, on a first-come, first-served basis, items such as a personally signed shoebox, collaboration shoelaces, and a tote bag.³ Maeil Business Newspaper reported that a collaboration tote bag promotion was prepared for customers who spent at least 200,000 won.⁴

Because these benefits were tied to the popup period and limited-first-come wording, readers should treat them as event-period promotions rather than ongoing offers. The available sources do not state that these benefits continued after the popup ended.

There was also a broader offline sales rollout beyond the two original popup sites. Edaily reported that from April 17, 2026, collaboration apparel and accessories expanded to major offline stores including Myeongdong, Daegu Run Hub, and The Hyundai Seoul.⁶ This matters for readers who missed the Seongsu popup: the popup itself was time-limited, but the collaboration’s retail exposure was not limited only to Seongsu and Suwon in the source material.

One related event was also mentioned in coverage of the opening. New Daily Economy reported that a running session with Kian84 was scheduled for April 21, 2026, at Eland Cruise in Yeouido.² Since that date has passed, it should be read as part of the collaboration’s April activity program, not as an upcoming event.

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Patrick Choi

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