PlayV 2026 Comeback: PLAVE to Promote SeoulCon 2025-2026
The PlayV 2026 Comeback highlights the participation of the virtual idol group PLAVE as a domestic ambassador for the upcoming SeoulCon 2025-2026, according to recent announcements.
PlayV 2026 Comeback Overview
PLAVE, a five‑member virtual boy group under VLAST, was selected as the domestic promotional ambassador for SeoulCon. The group uses real‑time rendering technology to move between reality and virtual stages. Recently, PLAVE completed an Asia tour, released its second single album ‘플뿌우 (Plbbuu)’ which entered domestic music charts, and saw concert, fan‑meeting and pop‑up‑store tickets sell out within three minutes of opening. PLAVE will also appear in SeoulCon’s official promotional video to demonstrate the convergence of virtual idols and K‑content.
SeoulCon 2025-2026 Details
SeoulCon (SEOULCon) is the world’s first global influencer expo, now in its third year, organized by the Seoul Economic Promotion Agency (SBA) under CEO Kim Hyun‑woo. The event will take place from December 29, 2025 to January 1, 2026 at the Dongdaemun Design Plaza (DDP). Designed as a K‑culture festival, it concentrates on Seoul’s fashion, music, gaming and lifestyle industries.
International Ambassadors and Key Visual
The international ambassadors are Japanese YouTuber Ittsei (ISSEI), who has 85.83 million subscribers and averages 2 billion monthly views, with popularity across Indonesia, the Philippines, Vietnam, India and the United States, and Indonesian K‑content creator Irene Suwandi, who holds 22.11 million followers, is known for Squid Game and Blackpink Lisa collaborations, won the APAN Star Awards global influencer category at SeoulCon 2024, and uploaded 24 videos during her 2024 visit accumulating 93.32 million views by February 2025.
SeoulCon’s key visual, co‑planned with CJ ENM, features DDP and Namsan Tower as a backdrop, arranging a cube‑shaped space that includes K‑pop performances, live commerce, short‑form production, a beauty zone and year‑end events to intuitively display the expo’s lifestyle focus. The visual aims to show Seoul’s evolution as a creative content city that citizens and global influencers can relate to.
The official website seoul-con.co.kr has opened, providing information on participating influencers and over 30 programs. Admission is generally free for citizens, though specific programs such as the APAN Star Awards, World K‑POP Festival & Countdown require separate tickets or invitations, with details available online. Applications open in early December via the website, and the official Instagram account (@seoulcon_official) will continuously share program updates, the global influencer lineup and citizen‑participation events, offering some participants SeoulCon merchandise and special memorabilia. SBA CEO Kim Hyun‑woo expressed hope that the ambassadors’ involvement will spread Seoul’s creative energy worldwide and encourage influencers and citizens to share their experiences on social media, promoting the city’s charm.
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