Olive Young Seongsu Additional Stores: What Visitors Should Know About the Planned Expansion

CJ Olive Young is reportedly preparing two additional stores near Seongsu Station, making Olive Young Seongsu a more important area to watch for K-beauty shoppers in Seoul. The available information points to one planned store near Exit 2 and another on Yeonmujang-gil, but the source material does not describe either as already open.¹

Olive Young Seongsu Additional Stores: What Is Planned

The most practical update is that CJ Olive Young is preparing two more stores around Seongsu Station. One is described as being near Exit 2, at the entrance to northern Seongsu, and was reported to be undergoing interior work. The second planned location is on Yeonmujang-gil, where a lease was reportedly signed earlier in 2026 and construction was expected to begin after July 2026.¹

For visitors, the timing matters. The Exit 2 location appears to be further along because interior work was already in progress in the June 4, 2026 report. The Yeonmujang-gil location should be understood as a later plan because construction was not expected until after July 2026.¹

The expansion also reflects a location gap. The same report noted that Olive Young stores near Seongsu Station were fewer than in Myeongdong, Hongdae, and Gangnam, even as foreign customer sales have become a more important part of the area’s retail activity.¹ In practical terms, additional stores could make shopping easier across the district if visitor demand continues to concentrate around Seongsu.

Why The Seongsu Area Matters For K-Beauty Shoppers

The planned stores sit near an existing flagship. CJ Olive Young opened its first innovation store, ‘Olive YoungN Seongsu,’ in Seongdong-gu, Seoul, on November 22, 2024. At launch, it had five floors and about 1,400 pyeong of space, making it the largest Olive Young store at the time; floors 1 through 3 were used as sales floors.²

CJ Olive Young connected the store’s location to Seongsu’s role as a K-trend district, citing the area’s rise in foreign tourists and its mix of K-beauty, fashion, and food and beverage trends. Lee Sun-jung, CEO of CJ Olive Young, described the store as a “landmark store for global K-beauty.”²

The numbers released later help explain why the company may want more capacity in the same district. At a media briefing held at Olive YoungN Seongsu on November 17, 2025, CJ Olive Young said the store had passed 2.5 million cumulative visitors in its first year. From December 2024 through October 2025, 1.93 million foreign visitors came to the Yeonmujang-gil area, and 1.4 million of them visited Olive YoungN Seongsu.³

The same briefing said the foreign customer sales share across six Olive Young stores in the Seongsu area rose from 40% one year earlier to 70% as of October 2025. An Olive Young representative said the company had confirmed that Olive YoungN Seongsu had become an essential stop for foreign visitors to Seongsu.³

For shoppers, the key takeaway is simple: Seongsu is not just home to one large Olive Young store. It is developing into a beauty retail zone where flagship shopping, nearby stores, pop-ups, and tourist movement can overlap.

How To Plan Around The Expansion

If you are planning a visit around Olive Young Seongsu, separate confirmed operating information from planned store activity. Olive YoungN Seongsu is already established as the main large-format store in the area, while the two additional Seongsu Station-area stores are reported plans based on the available June 2026 information.¹²

The Exit 2 area may become relevant first because interior work was already reported there. Yeonmujang-gil remains important because it is the same broader area tied to high foreign visitor movement and the planned second additional store, but the available source material only says construction was expected after July 2026.¹

The wider competitive setting is also worth noting. Musinsa was reported in February 2026 to be planning beauty-only offline stores in Seongsu and Hongdae during 2026. In Seongsu-dong, the plan included a 2,000-pyeong ‘Musinsa Megastore Seongsu’ with a beauty shop-in-shop first, followed by standalone beauty stores of about 300 to 400 pyeong in Seongsu and Hongdae.⁴

That does not change the basic visitor guidance, but it does show why Seongsu is being watched closely. A retail industry source quoted in the Musinsa report said beauty-only stores in Seongsu and Hongdae could be a point for judging possible changes in the offline beauty distribution landscape.⁴

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Patrick Choi

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