The Myeongdong Welcome Center is one of the main visitor points for Seoul Welcome Week 2026, a city-run hospitality program for foreign tourists. For travelers searching for Myeongdong Daenggi experiences, the key point is that the 2026 Myeongdong site focuses on styling, travel guidance, K-beauty, and K-pop programs, while the source-backed traditional daenggi styling program is listed for the Yeouido Hangang Park welcome booth.12
Seoul Welcome Week 2026 runs from May 1 to May 8, 2026, organized by the Seoul Metropolitan Government and the Seoul Tourism Association. The main on-site hubs near Myeongdong Station and at Yeouido Hangang Park are operated intensively from May 1 to May 5, 2026, during the period when Japan’s Golden Week and China’s Labor Day holidays bring many visitors to the city.13
What to Know About the Myeongdong Welcome Center

The Myeongdong Welcome Center is located near Myeongdong Station, making it a practical first stop for visitors already moving through one of Seoul’s busiest shopping and tourism districts. The program is built around immediate visitor support and short, participatory activities rather than a single ticketed attraction.
The official Seoul Metropolitan Government English announcement lists several core offerings at the Myeongdong Welcome Center: a Seoul Styling Spot, AI smart tourism guide counseling, K-beauty experiences, and K-pop cover dance performances.1 Korean reports also describe the Myeongdong site as including an AI smart travel guide counseling booth and participatory content such as K-pop dance and K-beauty activities.3
Another reported feature at the Myeongdong Station welcome center is an art drawing guestbook, alongside K-pop cover dance performances. NewsPim reported that visitors who complete SNS verification or a survey after participating in programs can receive lucky draw souvenirs.4 This makes the center useful not only for sightseeing information but also for visitors who want a compact cultural stop without leaving central Seoul.
The city’s broader hospitality campaign also extends beyond the Myeongdong booth. Seoul planned welcome messaging from the airport stage through the city center, including cooperation with airlines and city media. MoneyToday described the 2026 plan as an all-around hospitality experience connecting the airport departure stage with tourists’ stay in central Seoul.5
Programs Visitors Can Expect in Myeongdong
At Myeongdong, the most source-backed visitor path is straightforward: stop by the welcome center near Myeongdong Station, receive travel guidance, and join available experience programs. The Seoul Styling Spot is presented as a customized experience area, while the AI smart tourism guide counseling service is intended to help visitors with travel information and guidance.15
The K-beauty experience zone is one of the most relevant features for visitors interested in Korean styling and beauty culture. Reports do not provide product names, reservation rules, exact operating hours, or prices for the individual K-beauty program, so visitors should treat the available source information as a program overview rather than a complete booking guide.
K-pop cover dance performances are also listed as part of the Myeongdong Welcome Center program. These are presented as on-site entertainment within the welcome center plan, not as a separate concert or paid performance. The source material does not provide a full performance timetable, performer list, or stage schedule.
A city official framed the 2026 event as a connected hospitality system. Kim Myeong-ju, Director-General of Seoul’s Tourism and Sports Bureau, said the city would operate a “dense hospitality system from the airport to the city center” through 2026 Seoul Welcome Week and use it as a chance to strengthen the appeal of Seoul tourism.3
Daenggi Styling: What Is Confirmed and What Is Not
The phrase Myeongdong Daenggi can be confusing because daenggi-related activities appear in Seoul Welcome Week source material, but not all of them are attached to the 2026 Myeongdong Welcome Center.
For 2026, the source-backed traditional decorative daenggi hairstyling experience is listed at the Yeouido Hangang Park welcome booth, along with multilingual consultation and souvenir events.2 In contrast, the 2026 Myeongdong Welcome Center is described around the Seoul Styling Spot, AI smart travel guide counseling, art drawing guestbook, K-pop cover dance performances, and K-beauty experience zone.42
There is, however, a confirmed earlier Myeongdong daenggi example. In 2025, Seoul operated a welcome center called “Seoul Travel Stop” in front of Myeongdong Migliore from April 25 to May 2, where English, Chinese, and Japanese staff provided Seoul tourism information and counseling. That 2025 center included a Korean traditional daenggi hair experience, Seoul goods lucky draw, mini games, and welcome goods.6
That distinction matters for planning. If a visitor’s priority is a 2026 traditional daenggi styling activity, the available source material points to Yeouido Hangang Park rather than Myeongdong. If the priority is central access, tourism guidance, K-beauty, and pop-culture participation, the Myeongdong Welcome Center is the better-supported destination.

Quick FAQ
Is the Myeongdong Welcome Center open for the full Seoul Welcome Week period?
Seoul Welcome Week 2026 runs from May 1 to May 8, but the Myeongdong Station-area welcome center is listed as a main hub operating intensively from May 1 to May 5, 2026.1
Is Myeongdong Daenggi styling confirmed for 2026?
The source material confirms traditional decorative daenggi hairstyling at the Yeouido Hangang Park welcome booth in 2026, not at the Myeongdong Welcome Center. Myeongdong had a traditional daenggi hair experience during the 2025 welcome center program in front of Myeongdong Migliore.26 For visitors in central Seoul between May 1 and May 5, 2026, the Myeongdong Welcome Center is best understood as a practical hospitality hub with travel guidance, styling-related activities, K-beauty experiences, and K-pop performances. Travelers specifically looking for daenggi styling should check the Yeouido Hangang Park welcome booth details in the 2026 program, while using Myeongdong for convenient support and short cultural activities in the city center.
References
- Seoul Welcome Week 2026 to Bring Joy for Tourists from the Airport to the Center of the City (Seoul Metropolitan Government, 2026-04-29)
- "공항에서 도심까지 "…서울시, 외국인 '서울환대주간' 운영 (아주경제, 2026-04-26)
- 서울의 설렘, 공항부터 도심까지…서울시 '환대주간' 운영 (연합뉴스, 2026-04-26)
- 내달 8일까지 서울환대주간…공항부터 도심까지 '전방위 환대' (뉴스핌, 2026-04-26)
- 日골든위크에 中노동절까지 겹쳤다…서울시, 서울환대주간 개최 (머니투데이, 2026-04-26)
- “따뜻한 미소의 서울, 또 올게요!” 5.2.(금)까지 외국인 관광객 환대주간 (서울특별시, 2025-04-26)