HYBE ABD Label Launches With Noh Jiwon as President and Han Sung Soo Producing First Girl Group

HYBE ABD is the company’s newly announced label dedicated to girl group production. HYBE confirmed the launch on May 8, 2026, naming ABD as a label built around a new girl group project planned for the second half of 2026.¹

The label’s name is short for “A Bold Dream,” a phrase HYBE connected to creative ideas described as unconventional, flexible and playful.¹ The announcement positions ABD as a focused addition to HYBE’s label structure rather than a general-purpose expansion, with its first publicly identified project centered on a girl group.

HYBE ABD Label Centers on Girl Group Production

하이브 ABD 레이블 Seoul K-pop girl group production concept

ABD has been introduced as a label dedicated specifically to girl group production.¹ That focus gives the new label a defined role from the beginning: its first major task is to prepare a new girl group under HYBE’s broader entertainment and production system.

The company has not released the group’s name, member lineup, concept, music details, or debut date in the available announcement. The confirmed timing is limited to a planned debut window in the second half of 2026.¹ Because that window covers a broad period, no specific month or schedule has been confirmed from the source material.

HYBE’s announcement also tied ABD to a wider business and creative objective. In a press statement, HYBE Labels said, “The establishment of ABD once again embodies HYBE’s project of securing IP diversity and advancing K-Pop production capabilities.”¹ The statement frames the new label as part of HYBE’s effort to broaden its intellectual property portfolio while continuing to develop production capacity within K-pop.

Within the information currently available, ABD’s identity rests on three confirmed points: it is a HYBE label, it is dedicated to girl group production, and its name carries the meaning “A Bold Dream.”¹ The company’s description of the name emphasizes creative flexibility rather than revealing a specific musical direction for the upcoming group.

Noh Jiwon Named President of ABD

HYBE named Noh Jiwon as president of ABD.¹ Noh was formerly Head of Artist Planning at PLEDIS, placing her leadership background within an existing HYBE-affiliated label environment before taking charge of the newly launched ABD.

The announcement does not provide further details about Noh’s duties beyond her appointment as president. It also does not outline ABD’s full executive structure, staffing, training system, or operating model. Based on the available facts, her role is the central confirmed leadership position attached to the new label.

Her previous title at PLEDIS is one of the few career details included in the source material.¹ That detail is relevant because ABD is being launched with a specific artist-development goal, and Noh’s prior role was connected to artist planning. However, the announcement does not specify which artists or projects she handled at PLEDIS, and no additional credits are confirmed in the provided source.

ABD’s leadership announcement is therefore concise but clear. HYBE has assigned the label to Noh as president while setting out a first project timeline for the new girl group.¹ Further details about the label’s organizational identity, public branding, and project rollout remain undisclosed in the source material.

Han Sung Soo to Oversee First Girl Group Production

Han Sung Soo will oversee production for ABD’s first girl group.¹ The announcement identifies him as the producer connected to the label’s initial group project, which is planned for the second half of 2026.

That production role is one of the most important confirmed details in the launch news. While ABD is a new label, the first group is not being presented as an undefined future idea; HYBE has already attached both a production lead and a debut window to the project.¹

The source material does not include information about the group’s genre direction, performance style, member nationality, audition process, or promotional plan. It also does not confirm whether the group will debut in Korea first or follow a broader global rollout. Those details may become clearer in future announcements, but they are not available in the current record.

For now, ABD’s first project can only be described within the confirmed limits: a new girl group produced under Han Sung Soo’s oversight and planned for the second half of 2026.¹ The announcement does not state whether ABD will manage only this group or later expand into additional artist projects.

HYBE ABD label Noh Jiwon Han Sung Soo first girl group Seoul music scene

HYBE’s launch of ABD adds a new girl group-focused label to its structure, led by Noh Jiwon and anchored by a first project produced by Han Sung Soo. With the name “A Bold Dream” and a debut window set for the second half of 2026, HYBE ABD enters the company’s label system with a clearly stated production focus, while key details about the group itself remain pending.