Convenience Store Matcha New Arrivals: Emart24, CU, and Seven-Eleven Desserts to Know

Korea’s convenience-store matcha new arrivals are now easiest to understand by chain, product type, and launch timing. For readers tracking Matcha desserts, the key names are Emart24’s expanded matcha range, CU’s Yonsei-series dessert launches, and Seven-Eleven’s Jeju matcha cream products.

As of July 11, 2026, the releases covered here have already been announced or launched, so this guide focuses on what was introduced, where each chain placed its emphasis, and which sales figures were made public.

Convenience Store Matcha New Arrivals by Chain

Emart24 made the broadest single lineup announcement among the provided sources. On January 15, 2026, the chain said it was releasing 13 new matcha products and expanding its matcha range to 16 items when including three products that had been pre-launched earlier. The lineup covered desserts, dairy products, ready-to-eat food, and alcoholic beverages, with named items including Chocolate Matcha Cream Roll, Strawberry Matcha Cream Sandwich, and Whole Strawberry Matcha Mochi. Emart24 also said its cumulative 2025 sales of matcha-related products rose 78% from the previous year.¹

CU’s main dessert move was built around the Yonsei series. Yonhap News reported that CU began sequentially releasing four Yonsei matcha desserts from September 3, 2025: Yonsei Matcha Chocolate Fresh Cream Bread, Matcha Chocolate Mammoth, Matcha Cream Castella, and Matcha Cream Roll Cake. CU also introduced Matcha Brick Cake and Matcha Fresh Makgeolli, widening the launch beyond chilled bakery desserts. The same report said CU’s matcha-related product sales in the previous month had increased 129.8% year on year.²

Seven-Eleven’s dessert additions were more focused. Yonhap News reported that the chain planned to release two Jeju matcha desserts: Jeju Matcha Cream Roll on September 17, 2025, and Matcha Cream Donut on September 25, 2025. The report also noted that Seven-Eleven had previously introduced matcha ice cream, makgeolli, and a sandwich before strengthening its dessert lineup with these Jeju matcha products.³

Seven-Eleven also added private-brand drink products to the broader matcha shelf. Opinion News reported that Seven-Eleven released Seven Select Matcha Latte and Matcha Strawberry Latte, while its matcha-related product sales increased about tenfold from the same period a year earlier. The same source said a Matcha Highball launched in October 2025 surpassed 200,000 cans sold in two weeks.⁴

What Shoppers Should Check First

The first practical point is that matcha products are no longer concentrated in one section of the convenience store. Based on the announced products, shoppers may need to check chilled desserts, bakery displays, dairy drinks, ready-to-eat shelves, and alcoholic beverage fridges. A matcha cream roll and a matcha latte may sit in different parts of the store even when they are part of the same broader product push.

The second point is to distinguish dessert launches from drink and alcohol launches. For dessert-first shoppers, the clearest source-backed items are Emart24’s Chocolate Matcha Cream Roll, Strawberry Matcha Cream Sandwich, and Whole Strawberry Matcha Mochi; CU’s four Yonsei matcha desserts and Matcha Brick Cake; and Seven-Eleven’s Jeju Matcha Cream Roll and Matcha Cream Donut. For shoppers looking beyond sweets, the sources also name Matcha Fresh Makgeolli, Matcha Highball, matcha lager, and latte-style drinks.¹⁴²

The third point is timing. CU’s Yonsei matcha desserts had a staggered schedule: Matcha Chocolate Fresh Cream Bread and Matcha Cream Castella were released on September 3, 2025, while Matcha Chocolate Mammoth and Matcha Cream Roll Cake followed on September 10, 2025. The Korea Economic Daily reported that the four Yonsei Dairy matcha desserts exceeded 1 million cumulative units roughly three weeks after launch, after reaching 500,000 units by September 15 and passing 1 million units by September 29, 2025.⁵

That sales figure makes the CU-linked Yonsei dessert line the strongest publicly reported demand signal among the dessert products in the provided sources. It does not mean every matcha item sold at the same pace, but it does show that cream-filled bakery formats were central to the convenience-store matcha wave.

How to Compare the Products

If the priority is variety, Emart24 is the chain to note from the source material because it announced 16 matcha items across multiple categories. That matters for readers who want to sample several formats rather than hunt for a single dessert.

If the priority is bakery-style desserts, CU’s Yonsei products are the most clearly documented group. They include bread, castella, mammoth bread, and roll cake formats, and the reported sales milestone gives this lineup a stronger public performance record than most other products named in the sources. A Yonsei Dairy marketing team BM said the products were planned so consumers could experience matcha desserts “in various ways,” which matches the range of bakery formats reported for the launch.⁵

If the priority is Jeju matcha branding, Seven-Eleven’s Jeju Matcha Cream Roll and Matcha Cream Donut are the most direct matches in the provided material. The products were presented as part of a dessert reinforcement move responding to increased consumer interest in matcha products.³

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Patrick Choi

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