B the B’s Strange K-Beauty: How to Visit “Mom’s Drawer” at DDP

B the B’s “Strange K-Beauty: Mom’s Drawer” is a free, family-oriented pop-up exhibition running at B the B Downtown inside DDP Market B2F from April 10 to June 10, 2026. Built around the familiar image of a mother’s dressing table and drawer, the exhibition presents K-beauty through hands-on zones, children’s activities, and brand showcases rather than a conventional product display.¹

For visitors planning a short cultural stop in Seoul, the key details are straightforward: the venue is DDP Market B2F B the B Downtown, operating hours are 12:00 to 20:00, admission is free, and the event is open to everyone.¹ The experience is especially positioned for family visitors during Korea’s Family Month in May, with activities designed for children and adults to approach cosmetics, color, and beauty technology in an accessible way.²

What B the B’s Strange K-Beauty Exhibition Is About

“Strange K-Beauty: Mom’s Drawer” uses the dressing table and drawer as its starting point. Instead of treating cosmetics only as finished products, it reframes them as objects that can be explored, compared, made, and reimagined. B the B’s official page describes the exhibition as a collaboration with Cocohilly that invites visitors to look at a familiar space in an unfamiliar way and experience K-beauty from that changed perspective.³

The official exhibition structure is divided into four zones. Visitors can move through the photo zone “Strange Drawer,” the media experience zone “Mom’s Pact,” the experience zone “Same, but Different,” and the participation zone “See Myself Differently, Care for Myself My Way.”³ This makes the visit more like a route than a single display room: there are places to take photos, watch media, compare textures or concepts, and participate in beauty-themed activities.

The Seoul Culture Portal listing also describes the program as including story-based exhibition viewing, K-beauty videos designed at a children’s eye level, making one’s own cosmetic item, a treasure-hunt mission, and a coloring wall activity.¹ That mix matters for planning because the exhibition is not aimed only at beauty shoppers. It is also intended to be manageable for families with children who may need shorter, more interactive stops.

Activities, Reservations, and Brand Areas

The most practical distinction is between general exhibition viewing and reserved hands-on programs. Reports on the pop-up note that children’s cosmetics-making activities and adult programs for making sun pact and tone-up cushion products operate by advance reservation.² If the main reason for visiting is a making session rather than casual viewing, checking availability before going is the safest approach.

For children, one highlighted activity is “Make My Own Pact,” while adult visitors are offered sun pact and tone-up cushion making programs.⁴ These programs fit the wider concept of showing how K-beauty products are developed, customized, and experienced, rather than simply placed on a shelf.

The pop-up also includes brand-related areas. Source summaries identify Cocohilly products and K-beauty innovation brands including CLIO, Genabelle, and Goodal as part of the exhibition display.⁴ Korea Artnet News also reported that the exhibition includes a Cocohilly experience zone, reserved experiences, on-site events, a rest space sponsored by Yogibo, and an innovation brand exhibition.⁵

A short quote from Ahn Ji-won, Cocohilly team leader, helps explain the intended direction: the project sought to show a process “leading to K-beauty’s proud innovation.”⁵ Kim Sung-min, head of the Beauty Industry Division at the Seoul Business Agency, also described the Family Month pop-up and exhibition as an opportunity for brands and consumers to communicate more closely.⁴

B the B itself is not a temporary one-off venue. It is operated by the Seoul Business Agency, and Korea Artnet News reported that since opening in September 2022, B the B has surpassed about 2.2 million cumulative visitors and 350,000 foreign visitors.⁵ That gives useful context for overseas visitors: the space functions as an offline platform for Seoul beauty brands, not only as an event hall.

How to Plan a Visit

Start with the basic schedule. The exhibition period is April 10 to June 10, 2026, and the listed daily hours are 12:00 to 20:00.¹ Because the current date is May 9, 2026, the exhibition is already underway and remains open until June 10, 2026, based on the official schedule.

Next, decide what kind of visit you want. If you only want to view the story exhibition, photo zone, media zone, brand displays, coloring wall, and mission-style activities, the available source material identifies the event as free and open to everyone.¹ If you want a cosmetics-making program, the source material states that the children’s and adult making programs are reservation-based, so the reservation status should be checked before building an itinerary around that activity.²

Families should allow time for movement through several compact zones rather than expecting a single showpiece installation. The child-facing video content, treasure-hunt mission, coloring wall, and “Make My Own Pact” activity suggest that the event is designed to keep younger visitors engaged through varied tasks.¹ Adult visitors interested in K-beauty brands may want to focus on the innovation brand displays and product-making programs.

작성자 소개

Patrick Choi

Administrator

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