OOAK Records Headquarters Revealed: Key Facts on the Garosu-gil Office and Label Launch

OOAK Records’ headquarters has been brought into focus through reports on Min Hee-jin’s new company rollout and a separately published architectural project page for a small commercial office building in Seoul’s Sinsa-dong area. The office-related disclosures sit alongside the formal emergence of ooak Co., Ltd., the opening of official online channels, and the first label campaign connected to a planned boy group project.

The available source record shows a staged launch: the company was established in October 2025, online channels opened in February 2026, and the headquarters near Garosu-gil was reported to be scheduled for opening at the end of February 2026. The sources do not provide public visitor information or a confirmed general-access use for the building.

OOAK Records Headquarters Disclosure

StarNews reported on February 6, 2026, that OOAK Records planned to open its company headquarters near Garosu-gil in Gangnam-gu, Seoul, at the end of February 2026, and that construction work on the building had recently been completed. The same report said Min Hee-jin, former CEO of ADOR, established the corporation “ooak Co., Ltd” in October 2025.¹

A project page by SOSU Architects identifies “Sero” as a 2025 small commercial office project in Sinsa-dong, Gangnam-gu, Seoul. The building is described as a neighborhood living facility with a site area of 182.2 square meters, a total floor area of 468.03 square meters, one basement level, four above-ground floors, and a reinforced concrete structure.²

The architectural description emphasizes the constraints of a narrow urban site and explains that the facade and stair planning were designed to reduce visual interference from the surrounding city while creating internal views.² That makes the building disclosure more than a simple address update: the public record provides information on scale, structure, and design intent, even though it does not present operational details such as office access, staffing, or public programming.

The corporate reporting around the office frames it as part of the company’s wider entry into entertainment business activities. StarNews reported that the corporation’s stated business areas include artist management, music and record production and distribution, performance and event planning, and publishing.¹

Company Formation and Online Rollout

Kyunghyang Shinmun reported, citing corporate registry information, that Min Hee-jin established a new entertainment agency named “ooak” on October 16, 2025, and was listed as an internal director. The same report placed the corporate address near Garosu-gil in Gangnam-gu, Seoul.³

The company’s public-facing rollout followed in early February 2026. EToday reported that OOAK Records opened its official Instagram, X, and website at 6 p.m. on February 3, 2026. A short teaser video was released through Min Hee-jin’s personal Instagram account and the label’s channels, while main content was scheduled for release through official channels at 10 a.m. on February 5.⁴

By February 5, the launch campaign had moved from teaser to full rollout. Edaily reported that OOAK Records began releasing 24 campaign videos from 10 a.m. that day through official online channels. The videos were described as placing a fictional “OOAK Records Shop” into everyday scenes across cities including Seoul, Tokyo, Bangkok, Dubai, Mexico City, Chicago, Berlin, and Stockholm.⁵

Newsis, also reporting on February 5, described a set of 23 campaign videos uploaded at 10-minute intervals, with a combined runtime of 3 hours and 50 minutes. The report said some videos included the word “WANTED” and recruitment details for members of a new boy group, targeting males born between 2008 and 2013.⁶

The count difference between 24 videos in one report and 23 videos in another is left as reported by each outlet. The sources agree on the central point that the campaign used a multi-video format and connected the label’s launch to a new boy group project.

First Project Signals

The headquarters disclosure arrived during a broader business and creative reset for Min Hee-jin. The company’s press messaging, quoted by StarNews, said she wanted to present “new creative work and a business style not seen in the existing entertainment market.”¹ Edaily also quoted her as saying she would plan the boy group “with sincerity as a producer.”⁵

The label’s own campaign language, quoted by Newsis, indicated that clues about the first boy group were embedded throughout the videos “like Easter eggs.”⁶ Those campaign details remain tied to recruitment and concept signaling rather than a completed artist debut, as the available source material does not provide a debut date, member lineup, group name, album title, or release schedule.

The public record therefore establishes three confirmed points: OOAK Records was formed as a new entertainment corporation, its headquarters near Garosu-gil was reported in connection with a late-February 2026 opening plan, and its early campaign centered on a video-based launch and boy group recruitment. Further details about building operations or the first act’s official debut have not been provided in the supplied sources.

About the Author

Cloi Lee

Author

View All Posts