Geumjeong-gu Kongbang Red Bean Bread: Busan’s Chewy Mochi-Style Bakery Spotlight

Kongbang red bean bread in Geumjeong-gu has drawn attention as a specific Busan bakery story, not just another general mention of sweet red bean buns. The shop was introduced through SBS Life Master episode 989, which aired on June 30, 2025, as part of the program’s “hidden dining master” Busan bakery segment focused on waiting-line bakeries. ¹

For readers searching for Busan Red Bean Bread, Kongbang stands out because the featured item is described as a meeting of chewy rice cake texture and classic red bean bread. That detail matters: this is not only about sweet red bean filling, but about the texture contrast created by a mochi-style approach. ¹

Kongbang’s Mochi Red Bean Bread in Geumjeong-gu

Kongbang red bean bread in Busan Geumjeong-gu chewy mochi-style 단팥빵

SBS described the episode’s Busan bakery theme as including mochi red bean bread created from the combination of chewy rice cake and red bean bread, alongside Busan salad bread. ¹ A related official SBS clip also focused on the texture challenge of the Busan glutinous rice red bean bread dough, tying the bread’s appeal directly to its distinctive chewy base rather than only its filling. ²

That texture-forward identity is the heart of Kongbang’s appeal in the available source material. The Korean term “chapssal” refers to glutinous rice, and in this context it points to the soft, elastic chew associated with rice-cake-like dough. When paired with sweet red bean, the result is closer to a hybrid bakery item than a plain bun.

Nate News reported that the June 30, 2025 broadcast of SBS Life Master visited Kongbang in the Busan edition of the hidden dining master segment, and described the shop as selling mochi red bean bread that combines chewy rice cake with red bean bread. ³ That same pairing is repeated in the official SBS program description, giving the article’s central food detail stronger support than a one-off listing.

If you are new to Korean bakery culture, this kind of bread sits in a familiar but highly local space. Red bean bread is a long-loved bakery item in Korea, but small shops often create identity through dough, size, topping, and texture. Kongbang’s available descriptions emphasize the chewy glutinous rice dough, which makes the bun feel more like a textural specialty than a standard sweet bread.

What the Sources Say About Menu and Prices

The most concrete menu information comes from location and food-guide posts published around the same June 30, 2025 broadcast. One food information post lists Kongbang at 66 Sanghyeon-ro, Geumjeong-gu, Busan, and gives the contact number as 0507-1478-4323. It also lists King Walnut Red Bean Bread and Soboro Red Bean Bread at 2,500 won each. ⁴

Another location guide identifies Kongbang as the shop introduced in SBS Life Master episode 989 and lists representative menu items as King Walnut Red Bean Bread, Soboro Red Bean Bread, and Glutinous Rice Mocha Red Bean Bread. In that guide, each of those breads is listed at 2,500 won, and Americano is also listed at 2,500 won. ⁵

Those menu names give a useful sense of the shop’s range. King Walnut Red Bean Bread suggests a larger or walnut-forward version of the classic sweet red bean bun. Soboro Red Bean Bread points toward the crumbly-topped style familiar in Korean bakeries. Glutinous Rice Mocha Red Bean Bread adds another layer, connecting the chewy rice-based dough idea with a mocha flavor note.

The sources do not provide a full official menu, ingredient list, production volume, or owner interview. That means it is better to keep the focus narrow: Kongbang is source-supported as a Geumjeong-gu bakery associated with chewy glutinous rice red bean bread, specific listed red bean bread variations, and its SBS Life Master appearance.

Location, Hours, and Visiting Notes

Kongbang’s address is consistently listed as 66 Sanghyeon-ro, Geumjeong-gu, Busan in multiple source records. ⁴ Parking information also appears in more than one source: one location guide says Seondong Public Parking Lot can be used, while a YouTube Shorts description says that using Seondong Public Parking Lot is convenient. ⁵ ⁶

The YouTube Shorts description introduces Kongbang as a handmade red bean bread shop in Busan’s Geumjeong-gu and lists operating hours from 10:30 to 16:00, with last order at 15:55. ⁶ Because that source has an unknown publication date, it is sensible to treat the hours as useful but worth checking before making a special trip.

The SBS broadcast context also helps explain why people search for the shop. Life Master episode 989 aired on June 30, 2025, and its related official clip was tied to the same episode, with the original broadcast time listed as 9 p.m. on June 30, 2025. ² Since that broadcast date has already passed, the more relevant takeaway now is that Kongbang became part of a documented TV food segment centered on Busan bakeries.

For a reader planning a food stop, the strongest confirmed practical details are the shop name Kongbang, the Geumjeong-gu address, the red bean bread focus, the listed 2,500 won examples, and the parking note connected to Seondong Public Parking Lot. The sources do not state reservation rules, daily sellout times, holiday closures, or whether every listed item is available every day.

Busan Geumjeong-gu Kongbang 단팥빵 chewy red bean bread guide

Why This Busan Red Bean Bread Story Resonates

Kongbang’s story is easy to understand because it has a clear hook: a small Busan bakery connected to a familiar Korean sweet bread, but with a chewy glutinous rice texture that gives the item its own personality. The phrase “Busan Red Bean Bread” can cover many bakeries and styles, yet the source-backed angle here is more specific: Geumjeong-gu Kongbang and its mochi-style red bean bread.

That specificity is what makes the shop interesting for food-curious readers. Instead of broad claims about being the best bakery in Busan, the available material points to a concrete combination of place, product, and broadcast attention. Kongbang is identified with sweet red bean bread variations, a Geumjeong-gu address, and the June 30, 2025 Life Master feature that highlighted chewy dough and mochi-style texture.

In the end, Kongbang’s red bean bread is best understood as a Busan bakery specialty built around chew, sweetness, and a simple but memorable hybrid idea.