Seongsu Dessert Park RIIZE Pop-Up: CU’s LITTLE RIIZE Collaboration Turns Dessert Shopping Into Fan Culture

CU’s Seongsu Dessert Park has become a fan-friendly stop for RIIZE followers, dessert lovers, and curious visitors in Seongsu-dong. The CU X RIIZE pop-up runs at CU Seongsu Dessert Park from June 20 to July 5, 2026, bringing LITTLE RIIZE collaboration products, themed spaces, and on-site events to the dessert-specialized convenience store at 21 Yeonmujang 3-gil, Seongdong-gu, Seoul. ¹

The event sits at the intersection of three very Seongsu things: K-pop fandom, limited-edition convenience-store snacks, and dessert-hunting culture. Rather than being only a product launch, the pop-up gives fans a place to gather around RIIZE’s official character world, especially LITTLE RIIZE, while also showing how Korean convenience stores are turning everyday shopping into a culture stop.

What Is the Seongsu Dessert Park RIIZE Pop-Up?

The CU X RIIZE pop-up is a special collaboration event built around RIIZE and LITTLE RIIZE. CU announced the pop-up through its official Instagram on June 18, 2026, with the event period set for June 20 to July 5, 2026. ¹ NewsPim also reported that the pop-up runs for 16 days and includes a RIIZE-themed VMD space, a fan message zone, and limited goods for purchasers. ²

For fans, the timing connects with RIIZE’s wider collaboration activity around the group’s second mini album, ‘II’, and the official character LITTLE RIIZE. OSEN, republished by KoreaDaily, reported that RIIZE has been carrying out multiple global collaborations tied to ‘II’ and LITTLE RIIZE, including CU’s new F&B products and the RIIZE-themed special pop-up at CU Seongsu Dessert Park through July 5. ³

The product lineup is also part of the draw. CU began launching six LITTLE RIIZE collaboration products from June 17: three breads, two macarons, and one candy item. ² Edaily reported that the collaboration products use LITTLE RIIZE, characters drawn by the members, and that breads and macarons include randomized stickers. ⁴ That random sticker element matters because it gives each purchase a collect-and-trade rhythm that is familiar to K-pop fans.

BGF Retail’s Park Hee-jin, strategy MD team leader, described the broader idea behind the collaboration by saying that convenience stores and K-pop are creating synergy and offering consumers a differentiated experience. ² In plain terms, the pop-up is not only about buying snacks; it is about turning a familiar CU visit into a RIIZE-themed fan moment.

Why CU Seongsu Dessert Park Fits the Collaboration

CU Seongsu Dessert Park is not a standard convenience store with a small dessert shelf. BGF Retail opened it in Seongsu-dong as a dessert-specialized convenience store for local MZ consumers and foreign visitors, describing the 120㎡ location as having about 30% more dessert assortment than a general convenience store. ⁵

That background helps explain why the RIIZE event feels natural there. The store already has curated dessert zones, pairing items, and a DIY experience zone, according to BGF Retail’s official release. ⁵ Add a K-pop collaboration on top, and the place becomes more than a quick snack stop: it becomes a destination where product design, fandom, and dessert browsing all work together.

Seongsu-dong is also an important part of the story. The neighborhood has become known for pop-ups, cafes, and brand experiences, so a dessert-specialized convenience store can fit into the same outing as a cafe walk or fan meet-up. The available source material does not give visitor counts for the RIIZE pop-up, but it does show that the collaboration drew fans into the store environment. Kyunghyang Shinmun, via Daum, reported from CU Seongsu Dessert Park on June 21, where Korean and Japanese fans exchanged random RIIZE bread stickers. ⁶

One Japanese visitor quoted in that report, Niko, said, “I’m a RIIZE fan, so I dragged my mother here.” ⁶ It is a short quote, but it captures the appeal neatly: the pop-up gives fans a clear reason to make the store part of their Seoul route.

Desserts, Stickers, and the New K-Convenience Store Stop

The most fan-facing detail is the product-and-sticker format. CU’s collaboration includes breads, macarons, and candy, while Edaily noted randomized stickers in the breads and macarons. ^{2 4} OSEN’s report also mentioned member-character stickers and epoxy stickers, adding another collectible layer to the F&B collaboration. ³

That kind of collectible mechanic is simple, but it changes how people interact with a product. A bread or macaron becomes more than a snack because the package may contain the character or member-related item a fan wants. When fans trade stickers on-site, the store becomes a social space, not only a retail space.

The pop-up also reflects a broader shift in how Korean convenience stores are being understood by visitors. Kyunghyang Shinmun framed CU Seongsu Dessert Park as part of a trend in which K-pop convenience-store collaborations and Korean convenience-store products draw foreign tourists to Seongsu. A CU representative was quoted as saying that Korean convenience-store culture itself has become a new tourism item. ⁶

That may sound surprising if you think of convenience stores only as practical places for drinks, snacks, and daily essentials. But in this case, CU is combining several things visitors already seek in Seoul: themed retail, limited goods, character products, dessert browsing, and K-pop fandom. Seongsu Dessert Park gives that mix a physical home.

For RIIZE fans, the key details are straightforward. The collaboration products began rolling out on June 17, the pop-up runs from June 20 through July 5, and the venue is CU Seongsu Dessert Park in Seongsu-dong. ^{1 2} For dessert-focused visitors, the store’s existing concept also matters: a 120㎡ dessert-specialized CU with expanded dessert assortment and curated zones. ⁵

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