Bored & Hungry Seongsu: What to Know About the Relocated Burger Spot

Bored & Hungry Seongsu is the key name to know if you are looking into Seongsu Burgers with a more distinctive backstory than a standard neighborhood burger stop. The branch is now tied to a relocated address at 1F, 32 Seongsui-ro 18-gil, after official brand updates described a move, a soft opening on October 23, and a grand opening on November 3.¹

For visitors, the appeal is practical as much as cultural: the available restaurant listings point to the same Seongsu-dong area, while the brand’s own updates help clarify why some older location information may be stale. If you are planning a meal around Seongsu’s busy cafe, shopping, and pop-up scene, Bored & Hungry is best understood as a burger-focused stop with both local listings and brand-side reopening information behind it.

Bored & Hungry Seongsu After the Relocation

The relocation is central to understanding the current Seongsu branch. Bored & Hungry’s official X account posted on September 16, 2025, that the then-current Seongsu branch would operate only until September 21 and that the brand would reopen in Seongsu after the move.² That makes the newer address especially important when checking maps, reservation apps, or social channels.

The current address is listed by Catch Table as 1F, 32 Seongsui-ro 18-gil, Seongdong-gu, Seoul, and Tabling also lists Bored & Hungry Seongsu at 32 Seongsui-ro 18-gil, Seongdong-gu, Seoul.³⁴ The phone number is consistent across those listings as well: Catch Table gives +82-2-467-8638, while Tabling lists 02-467-8638.³⁴

Tabling lists the branch as open daily from 11:00 to 21:00 with no regular closing day.⁴ Since the branch has already gone through a move and reopening cycle, checking the current listing or official social account before heading over is still a sensible step, especially if you are building a tight Seongsu itinerary.

The official Instagram reopening update also promoted a Pepsi combo for the Seongsu branch.¹ The supplied source material does not include full details of that combo, so the most reliable point is simply that the reopening communication connected the Seongsu return with a Pepsi-branded combo promotion.

What the Menu Details Suggest

Catch Table lists Bored & Hungry as a premium burger restaurant in Seongsu-dong.³ Tabling’s menu examples include shrimp O.G, classic cheese single, classic cheese double, and classic cheese triple, which gives a straightforward picture of a burger-led menu with both seafood and cheese-burger options.⁴

The broader brand identity gets more context from MBlock / Maeil Business News newsletter coverage, which profiles Bored & Hungry Seongsu and operator HungryDAO. That article describes the Seongsu store as a localized version of the U.S. Bored & Hungry concept, mentioning menu items such as Big Shrimp Burger, corn ribs, and sesame-oil shake.⁵ In other words, the available sources present the restaurant as more than a direct copy of an American burger format; they show a Seongsu version shaped around localized menu choices.

That same profile connects the restaurant to both IP culture and food-and-beverage operations, while also emphasizing taste. Rather than turning the Korean interview comments into English quotation marks, the careful reading is that HungryDAO marketing lead Lim Jung-soo described Seongsu-dong as a place strongly visited by people in their 20s and 30s, and described Bored & Hungry as focused on the combination of IP and F&B along with the fundamentals of flavor.⁵

The MBlock profile also reported that the Seongsu store drew more than 1,000 Naver reviews within 90 days of opening.⁵ That should be read narrowly: it is a historical claim from the profile about the early opening period, not a current live review count.

NOL World’s travel listing adds another visitor-facing angle, describing Bored & Hungry as a Seongsu burger spot associated with award-winning American-style burgers and pointing travelers to the brand’s Korean Instagram account.⁶ For someone comparing Seongsu food stops, that positioning helps explain why the restaurant may appear in travel planning as well as local dining searches.

Why Seongsu Fits the Story

Seongsu-dong is not just a background location here. The source material repeatedly ties Bored & Hungry to the neighborhood, from official reopening updates to restaurant listings and travel-facing descriptions. The MBlock profile’s comments about younger visitors also help explain why a concept mixing burgers, IP identity, and localized menu items would be placed in Seongsu rather than framed only as a generic burger shop.⁵

That context matters if you are deciding whether Bored & Hungry fits your plans. Based on the supplied sources, it is not possible to claim every current menu item, wait time, price, or crowd pattern. What is supported is clear enough: the Seongsu branch has a documented relocation timeline, a listed address and phone number, posted daily hours through Tabling, and menu examples that combine classic cheese burgers with shrimp-led and localized items.

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joanna jang

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