TREASURE IF I Reaches 100 Million Views in Fastest K-Pop MV Run of 2026

TREASURE’s “IF I” music video has surpassed 100 million views on YouTube, reaching the mark at about 4:49 p.m. KST on June 13, 2026, YG Entertainment confirmed. Released at 6 p.m. KST on June 1, the video took 11 days, 22 hours and 49 minutes to reach the milestone, making it the fastest K-pop music video released in 2026 to hit 100 million views and TREASURE’s fastest music video to do so. ¹

The result places the TREASURE IF I release at the center of the group’s current promotional cycle, which began with the June 1 launch of its fourth mini album, “NEW WAV.” The 100 million-view update follows an earlier 50 million-view marker reached less than a week after release, giving the campaign a clear sequence of viewership milestones across its first two weeks.

TREASURE IF I 100 Million Views Record

The 100 million-view figure was reported as an official YouTube milestone for the “IF I” music video, not as a projected count. Soompi reported the June 13 timing while citing YG Entertainment, and Electronic Times also reported that the agency confirmed the same time and pace. ^{1 2}

The speed of the milestone is central to the record. The video did not simply cross a round-number threshold; it did so in under 12 full days from release. Based on the release time of 6 p.m. KST on June 1 and the 100 million-view time of about 4:49 p.m. KST on June 13, the total run was 11 days, 22 hours and 49 minutes. ¹

That pace also reset TREASURE’s own music-video benchmark. Electronic Times described the run as the group’s fastest music-video record, while Soompi reported that “IF I” became TREASURE’s fastest music video to reach 100 million views. ^{1 2}

Before the 100 million-view mark, YG LIFE carried a YG Entertainment update stating that “IF I” had passed 50 million YouTube views around 3 a.m. KST on June 8. That earlier count came 6 days and 9 hours after release and was described at the time as the fastest pace among TREASURE music videos. ³

Money Today reported the same 50 million-view timing and noted that TREASURE had begun music-show stages on June 6, while the “IF I” dance challenge was spreading on social media. ⁴ Electronic Times later connected the 100 million-view update with wider platform activity, including TREASURE’s official YouTube channel passing 8 million subscribers on June 12 and an increase of about 500,000 Spotify monthly listeners over a recent 28-day period. ²

Release Context: “NEW WAV” and the Track List

“IF I” is the title track of TREASURE’s fourth mini album, “NEW WAV,” which was released at 6 p.m. KST on June 1, 2026. Asia Economy, via Daum, reported that the album includes four songs: “IF I,” “ZOOM ZOOM,” “NALLY-NA,” and “DANGER.” ⁵

The album was positioned as a hip-hop-based release. YG LIFE described “IF I” as TREASURE’s first title track composed in English lyrics and said the group returned with a fourth mini album built entirely around hip-hop tracks. ³ StarNews likewise reported that “NEW WAV” contains four tracks led by “IF I” and is TREASURE’s first release in which all tracks are built on hip-hop-based beats. ⁶

The project also had strong pre-release commercial indicators. StarNews reported that, according to YG Entertainment, “NEW WAV” surpassed 1 million pre-orders as of May 30, 2026, ahead of the June 1 release. The same report said the “IF I” music-video trailer had exceeded 11 million YouTube views before the full release. ⁶

Asia Economy reported that the album had more than 1 million pre-orders as of the previous day and that Yang Hyun-suk directed the album’s production. The outlet also carried comments from members through YG Entertainment’s release materials, including HARUTO describing the concept as not the group’s previous “mild flavor” but a “spicier” one, and YOON JAE HYUK saying he wanted to hear the response, “TREASURE is hip-hop after all.” ⁵

Momentum Across Platforms

The available figures show a campaign driven by several measurable points: pre-orders before release, trailer views before the full video, 50 million views in the first week, and 100 million views before the end of the second week. Each marker reflects a different stage of the release cycle, from album demand to video consumption after launch.

The 50 million-view report on June 8 gave the first clear indication of the music video’s pace. At that stage, YG LIFE said the total had been reached in 6 days and 9 hours, then the fastest run for any TREASURE music video. ³ Five days later, the June 13 update extended that trajectory to 100 million views and created a broader 2026 K-pop benchmark for music videos released that year. ¹

The milestone also narrows attention to the specific performance of “IF I” within the larger “NEW WAV” campaign. The sources available confirm the view count, the timing, the album release date, the track list, the pre-order figure and several platform-related indicators, but they do not provide a complete comparative ranking of every K-pop video released in 2026 beyond the reported fastest-to-100-million distinction.

TREASURE’s “IF I” therefore stands as both a group record and a 2026 K-pop video benchmark, with the confirmed 100 million-view milestone reached in 11 days, 22 hours and 49 minutes.

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Cloi Lee

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