Hearts2Hearts RUDE Reaches 100 Million YouTube Views, Marking Group’s First MV Milestone

Hearts2Hearts’ “RUDE!” music video surpassed 100 million views on YouTube at around 6 a.m. on May 22, 2026, becoming the group’s first music video to reach the mark. The milestone came three months after the single and music video were released on February 20, 2026, and adds another measurable result to the group’s current run with Hearts2Hearts RUDE.¹

The achievement was also reported by The Fact, citing SM Entertainment, which said “RUDE!” was the first Hearts2Hearts music video to pass 100 million views. The same report noted that the song ranked No. 5 on Melon TOP100 as of 11 a.m. on May 22.²

Hearts2Hearts RUDE Hits 100 Million Views

“RUDE!” was released as a new single alongside its music video on February 20, following SM Entertainment’s February 6 announcement of Hearts2Hearts’ comeback schedule. Soompi described the track as a single built around playful rebellion and refusing to be bound by fixed rules.³

The 100 million-view figure is significant because it represents a first for the group’s music video catalog, rather than only another high view count in an existing series of similar achievements. OSEN reported that the music video crossed the threshold at around 6 a.m. on May 22 and identified it as Hearts2Hearts’ first music video to reach 100 million YouTube views.¹

The YouTube milestone follows earlier signs that the video was approaching the mark. BizEnter reported on April 28 that the official music video had reached 88 million views, putting it within range of 100 million less than a month before the May 22 report.⁴

Streaming and Chart Results Extend the Run

The YouTube result arrived alongside a separate streaming milestone. Yonhap News Agency reported on May 23, citing SM Entertainment, that “RUDE!” surpassed 100 million streams on Spotify. The report said the song reached the figure three months after release and became the first K-pop girl group song released in 2026 to do so.⁵

That Spotify total also changed Hearts2Hearts’ broader streaming profile. With “RUDE!” crossing 100 million streams, the group now has three songs above that mark on Spotify: “The Chase,” “STYLE,” and “RUDE!”⁵

The single’s domestic and international chart record has been reported across several outlets. OSEN listed a three-week run at No. 1 on Spotify Korea Weekly Top Songs, seven total weeks at No. 1 on QQ Music’s K-pop weekly chart, five consecutive weeks at No. 1 on Circle’s weekly streaming chart, and five music show wins for “RUDE!”¹

BizEnter had previously reported the seven-week QQ Music K-pop weekly chart result on April 28. The same report said TikTok challenge videos connected to “RUDE!” had exceeded 3.6 billion cumulative views and that more than 2.8 million pieces of content had been created using the track.⁴

Earlier in the promotion cycle, Maeil Business Newspaper reported that Hearts2Hearts won first place on MBC’s “Show! Music Core” on March 14 with “RUDE!” That result marked the group’s first No. 1 on a terrestrial music program, following a previous win on Mnet’s “M Countdown,” bringing the song to two music show wins at that point.⁶

The same March report placed “RUDE!” at No. 2 on Melon TOP100, No. 1 on Melon HOT100, and No. 1 on Spotify Korea’s Daily and Weekly Top Songs, showing that the song’s early chart performance preceded the later May streaming and music video milestones.⁶

A Milestone Built Across Platforms

The latest figures show that “RUDE!” has produced measurable results across video, audio streaming, social platforms, domestic charts, overseas charts, and broadcast music programs. The 100 million YouTube view count is the headline achievement, but it sits within a wider set of results that had already included Spotify Korea rankings, Circle streaming chart performance, QQ Music chart placement, Melon rankings, and music show trophies.

The timing also underscores the pace of the single’s performance. Released on February 20, “RUDE!” reached 100 million YouTube views by May 22 and 100 million Spotify streams by May 23, according to the reported figures.¹⁵

For Hearts2Hearts, “RUDE!” now stands as the group’s first 100 million-view music video and its third Spotify track to pass 100 million streams. With those two benchmarks recorded in the same week, the single has become the clearest statistical marker so far of the group’s 2026 momentum.

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Cloi Lee

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