Sungsimdang DCC and MSI 2026: What Fans Should Know Near Daejeon Convention Center

Sungsimdang DCC is likely to be on many fans’ radar as MSI 2026 brings League of Legends esports to Daejeon Convention Center Exhibition Hall 2. The bakery branch is listed at Daejeon Convention Center 1F, 107 Expo-ro, Yuseong-gu, Daejeon, placing it naturally within the same broader DCC area that will host MSI activity from June 28 to July 12, 2026.¹²

That connection is straightforward but worth keeping precise: the available sources confirm MSI 2026 at Daejeon Convention Center Exhibition Hall 2, and they confirm the location and hours of Sungsimdang DCC. They do not confirm any MSI-specific Sungsimdang promotion, collaboration item, fan package, or special event. For visitors planning around matches, that distinction matters.

Sungsimdang DCC During MSI 2026: The Basic Context

MSI 2026 will be held in Daejeon, South Korea, at Daejeon Convention Center II from June 28 to July 12, 2026. LoL Esports lists the Play-In Stage for June 28 to July 1, followed by the Bracket Stage on July 3 to 6 and July 8 to 12, with the Grand Finals set for July 12.¹

For anyone mapping out a day around the venue, Sungsimdang DCC has a clear official address and operating schedule. Sungsimdang’s own page lists the DCC branch at Daejeon Convention Center 1F, 107 Expo-ro, Yuseong-gu, Daejeon. The listed daily hours are 08:00-22:00 for the 1F bakery area, 08:00-21:00 for the 1F cafe, and 08:00-20:00 for the 2F area. The representative phone number is 1588-8069.²

Those hours make the branch relevant for a wide range of match-day plans, but readers should avoid assuming more than the sources say. The official Sungsimdang page does not state an MSI-only menu, reservation system, fan discount, or event-linked campaign. If you are planning a stop there, the source-backed information is simply its location inside Daejeon Convention Center and its daily operating hours.²

Why the DCC Area Matters for MSI Visitors

The Daejeon Convention Center area is not just a venue pin on a map for MSI 2026. Daejeon Metropolitan City’s official update says Mayor Lee Jang-woo signed an agreement with Riot Games Korea on March 27, 2026, to support the successful hosting of MSI 2026. The city described the event as running for 15 days from June 28 to July 12 around Daejeon Convention Center Exhibition Hall 2 and Expo Science Park.³

That city-level framing helps explain why a familiar local stop like Sungsimdang DCC may become part of the fan conversation. Daejeon is preparing for a major international esports event, and the surrounding DCC area is part of the visitor experience. In the city’s official update, Mayor Lee Jang-woo said Daejeon would “firmly establish itself as a domestic and international esports hub” and further develop esports as a future growth industry.³

MoneyToday also reported that Daejeon City and Riot Games said MSI 2026 would take place from June 28 to July 12 at Daejeon Convention Center Exhibition Hall 2. The same report said the city expected about 500 players and operating staff and roughly 80,000 domestic and international fans, with projected economic impact of more than 100 billion won across lodging, tourism, and small-business sectors.⁴

For a visitor, the practical takeaway is simple: MSI 2026 is expected to bring a large event crowd to the DCC area. Sungsimdang DCC is officially listed in that same convention-center setting, but the sources do not say how crowding, stock availability, waiting times, or access will work during MSI dates.

Tickets, Venue Rules, and Planning Around Sungsimdang DCC

Ticket timing is one of the clearest planning details available. Sports World reported that Riot Games disclosed the domestic ticket schedule for MSI 2026 on May 21, 2026. Tickets for the Daejeon Convention Center Exhibition Hall 2 event open through NOL Ticket at 2 p.m. on May 22, 2026, and a Daejeon citizen discount is available on a first-come basis for unreserved-seat matches from June 28 to July 9.⁵

Venue policies are also important if you are thinking of combining a match day with a bakery or cafe stop. LoL Esports published MSI 2026 venue event policies on May 14, 2026, covering age restrictions, banners, camera limits, cosplay and prop rules, bag-size limits, prohibited items, re-entry rules, filming notices, and light-sensitivity notices. The policy also states that DCC – Daejeon Convention Center does not provide a check area for bags, coats, prams, buggies, or other personal belongings.⁶

That last point is especially practical. If you plan to arrive in the DCC area with personal belongings, the official venue policy says there is no check area at DCC for those items.⁶ The sources do not provide a Sungsimdang-specific storage policy, so it is best to plan based on the event venue guidance rather than assuming you can leave belongings nearby.

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joanna jang

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