Dua Lipa Samsung Lawsuit: Samsung Denies $15 Million TV Packaging Image Claim

Samsung Electronics is disputing allegations at the center of the Dua Lipa Samsung Lawsuit, after the singer filed a civil case seeking at least $15 million over the alleged use of her image on television packaging. The case was filed on May 8, 2026, in the U.S. District Court for the Central District of California against Samsung Electronics America, Inc. and Samsung Electronics Co., Ltd., with the docket listed as Lipa v. Samsung Electronics America, Inc. et al, case number 2:2026cv05019. ¹

The lawsuit alleges that Samsung used a photograph of Lipa without permission to market television sets, including on cardboard boxes for TVs sold in the United States. Reuters reported that the complaint seeks at least $15 million in damages from Samsung Electronics over the alleged commercial use of her image. ²

Dua Lipa Samsung Lawsuit Centers On TV Packaging

두아 리파 삼성 소송 Seoul music rights dispute concept

The dispute focuses on packaging for Samsung television sets sold in the United States. CNN reported that the case concerns a photograph of Dua Lipa allegedly used on cardboard packaging for Samsung TVs, and that the complaint claims consumers could have inferred that Lipa endorsed the televisions. ³

Korea JoongAng Daily reported that Samsung Electronics denied using Lipa’s image without permission after the lawsuit was filed. The company said the image appeared on packaging for TVs sold in the United States in 2025 after a content partner indicated that the rights had been secured. ⁴

Samsung’s statement, as reported by Korea JoongAng Daily, said: “The image was used only after receiving explicit assurance from the content partner that permission had been secured.” ⁴

The complaint also alleges copyright, trademark and publicity-rights violations, according to Korea JoongAng Daily. ⁴ Those claims place the case beyond a narrow packaging dispute and into the broader legal area of how celebrity images may be used in commercial marketing materials.

Pitchfork reported that Lipa allegedly became aware of the packaging in June 2025 after social-media users referred to a “Dua Lipa TV Box.” The same report said the complaint cited social-media comments to support the claim that the image affected consumer interest, including one Instagram user’s remark: “get that TV just because Dua is on it.” ⁵

Samsung Says A Content Partner Supplied The Image

Samsung’s public response has centered on its position that it did not knowingly use Lipa’s image without authorization. Seoul Economic Daily reported that Samsung rejected the allegation and attributed the packaging image to material supplied through a media content partner for Samsung TV Plus. ⁶

The company’s statement, as reported by Seoul Economic Daily, said: “The claim that we used the artist’s image without authorization is not true.” ⁶

That position differs from the claim described in the complaint, which alleges Samsung used Lipa’s image commercially without her permission. Reuters reported that Samsung declined to comment on pending litigation at an earlier stage, before later reports carried the company’s denial. ²

The available reports do not state that a court has ruled on the allegations. The Justia docket shows complaint-related filings on May 8, 2026, including requests for summons, indicating the case was in its early procedural stage at the time of the docket entry. ¹

What The Filing Alleges

The lawsuit’s central allegation is that Lipa’s image was used to help sell Samsung televisions without authorization. CNN reported that the complaint argues consumers could have believed Lipa endorsed Samsung’s TVs because of the packaging image. ³

Korea JoongAng Daily reported that the image appeared on packaging for TVs sold in the United States in 2025, while Samsung said it relied on assurances from a content partner that permission had been obtained. ⁴ Seoul Economic Daily similarly reported that the image was tied to material supplied through a Samsung TV Plus media content partner. ⁶

The damages figure has been consistent across reports. Reuters reported that Lipa is seeking at least $15 million from Samsung Electronics, and Seoul Economic Daily also described the dispute as a $15 million image infringement lawsuit. ² ⁶

The complaint names Samsung Electronics America, Inc. and Samsung Electronics Co., Ltd. as defendants, according to the Justia docket. ¹ The reports do not include a final court finding on whether Samsung, the content partner, or any other party had valid authorization to use the image.

Dua Lipa Samsung lawsuit TV packaging image claim concept

The case remains a legal dispute built around contested claims: Lipa alleges unauthorized commercial use of her image on U.S. TV packaging, while Samsung says it used the image only after being told permission had been secured. Until the court addresses the merits of the complaint, the central questions are whether the image was authorized, who was responsible for securing rights, and whether the packaging created an endorsement impression under applicable law.