PeterPan 1978 Baby Butt Bread: The Playful Seoul Bakery Favorite With a 1978 Story

PeterPan 1978’s Baby Butt Bread is one of those Seoul bakery items that catches attention before you even know what is inside. Known in Korean as Agi Gungdeng-i, or “Baby Buttocks,” it belongs to the playful menu world of 피터팬1978, a bakery that has been part of Seoul’s Yeonhui-dong area since 1978.¹

The bread is often discussed alongside the bakery’s other memorable names, including “Bread Stolen by Jang Baljang,” a title that gives the shop a storybook feeling without losing its neighborhood-bakery roots. Visit Seoul describes PeterPan 1978 as a second-generation bakery that has operated for more than 40 years, using ingredients such as natural fermentation starter, organic rye, and unrefined sugar.²

PeterPan 1978 and Its Baby Butt Bread

The charm of Baby Butt Bread begins with the name. Korean travel information lists “Baby Buttocks” as a signature menu item at PETERPAN 1978, while NOL World’s place listing names “Agi Gungdeng-i” and shows it priced at 2,500 won.¹³ For English readers, “Baby Butt Bread” is a natural, memorable translation, but the original Korean name helps explain why it stands out: it sounds cute, cheeky, and easy to remember.

That playful naming style is not a one-off. Visit Seoul notes “Baby Bun” and “Bread Stolen by Jang Baljang” among the bakery’s popular breads, while a 2019 Dong-A Ilbo article also mentions “Agi Gungdeng-i” and “Bread Stolen by Jang Baljang” as examples of the bakery’s distinctive names.²⁴ The result is a menu that feels approachable even before you look closely at the ingredients. You do not need to be a pastry expert to understand the appeal: the breads are named like little characters.

The bakery itself adds weight to that charm. PETERPAN 1978 is listed at 10, Jeungga-ro, Seodaemun-gu, Seoul, and travel listings describe it as having stayed in the same place for more than four decades after opening in 1978.¹ Visit Seoul gives the same address and lists the operating hours as 08:00 to 21:00.² NOL World also lists the hours as 08:00 to 21:00, reinforcing the basic visitor information for anyone planning around the shop.³

Why This Bakery Became More Than a Local Shop

PeterPan 1978 is often introduced as a long-running neighborhood bakery, but the available sources show that its reputation extends beyond one street. Dong-A Ilbo described it in 2019 as a Yeonhui-dong bakery that had been open for more than 40 years, with local regulars visiting and nationwide delivery orders connected to its breads made with natural ingredients.⁴

The same article includes a useful short quote from Park Ji-won, the representative of PeterPan 1978: “I wanted to bake bread that could only be found at PeterPan 1978.”⁴ That sentence fits the broader picture. A name like Baby Butt Bread is not simply a joke; it is part of making a bakery product feel specific to one place.

Official tourism and travel listings also frame the bakery through both longevity and personality. Visit Seoul highlights its second-generation operation and ingredient choices, while Korea Travel and Tourism Information points to representative items including “Baby Buttocks” and “Sweet Red Bean Bread 1978.”²¹ Together, these details position PeterPan 1978 as the kind of bakery where the shop identity matters as much as the individual item.

There is also a more recent official food-industry angle. In 2024, South Korea’s Ministry of Agriculture, Food and Rural Affairs included PeterPan 1978 among Seoul and Gyeonggi participants in its floury rice confectionery and bakery new-menu development support project. The April 9, 2024 release said 30 bakeries nationwide were developing 120 new menu items, with PeterPan 1978’s listed development items shown as fig bread and flan.⁵

A later ministry release on May 13, 2024 announced evaluation results for the 2024 floury rice new-menu tasting event, and PeterPan 1978 appeared among bronze prize winners. The ministry also said the 120 newly developed floury rice menu items would be sold at participating bakeries from June 1, 2024.⁶ These official records are not specifically about Baby Butt Bread, but they show that PeterPan 1978 has remained active in broader bakery development beyond its well-known classics.

Visiting Context for Curious Bread Fans

If you are mapping this bakery into a Seoul food itinerary, the confirmed basics are simple: PeterPan 1978 is located at 10, Jeungga-ro, Seodaemun-gu, Seoul, and Visit Seoul lists the hours as 08:00 to 21:00.² Korea Travel and Tourism Information describes it as a bakery in the same Seodaemun-gu location and links the homepage field to the bakery’s official Instagram account.¹

For Baby Butt Bread specifically, the most concrete listed menu detail from the provided sources is NOL World’s “Agi Gungdeng-i” entry at 2,500 won.³ The sources do not provide a full ingredient breakdown for that item, so it is better to keep the focus on what is confirmed: the bread’s distinctive name, its status in travel listings, and its place within a bakery known for quirky, original menu branding.

That matters because viral-friendly food names can sometimes float away from their origins. In this case, Baby Butt Bread is tied to a bakery with a dated history, a specific Seoul address, and repeated recognition across tourism, media, and official food-sector sources. It is not just an isolated novelty name; it sits inside a long-running bakery culture built around recognizable breads.

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joanna jang

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