All That Travel 2026: Practical Guide to Dates, Venue, Hours, Themes, and On-Site Highlights

All That Travel 2026 opens on April 30, 2026, at COEX Hall D in Samseong-dong, Seoul, and runs for three days through May 2. For visitors comparing summer travel ideas, local destinations, traveltech services, and event-only promotions, the exhibition is positioned as a practical place to gather options rather than a general sightseeing fair.¹

The official COEX exhibition listing identifies the event as a tourism and entertainment exhibition held in Hall D from April 30 to May 2, with viewing hours from 10:00 a.m. to 5:00 p.m. on April 30 and May 1, and from 10:00 a.m. to 4:00 p.m. on May 2.² If you are planning a visit, the shorter final-day schedule is the most important timing detail to note.

All That Travel 2026 Dates, Venue, and Visitor Basics

The core visitor information is straightforward: the event takes place at COEX Hall D in Seoul from Thursday, April 30, to Saturday, May 2, 2026. COEX describes All That Travel as a tourism and lifestyle exhibition built around technology, local travel, and food themes.²

The 2026 edition is also the fourth edition of the event. Earlier reporting before the opening described it as the largest edition to date, with more than 200 participating organizations and companies and around 350 booths.³ Opening-day coverage gave a more specific scale: 237 organizations and companies from local governments, large and small travel agencies, and tourism ventures, operating across 361 booths.¹ For readers, the practical takeaway is that this is a broad exhibition rather than a single-brand showcase.

Because the event includes both public-facing travel content and business activity, visitors should expect a mix of destination promotion, product consultation, themed zones, seminars, business connecting, prize events, and booth-level experiences. The confirmed themes include K-food, traveltech, and global festivals, alongside special-price travel products and visitor events.³

What Visitors Can Expect Inside the Exhibition

All That Travel 2026 is built around several travel decision points: where to go, how to plan, what tools to use, and what deals or events are available on site. Opening-day coverage highlighted on-site special-price travel products and traveltech content, including AI-based travel services designed to help with route planning.¹

Technology is one of the clearest angles of the 2026 event. Kim Bada, chairman of the Korea Smart Tourism Association, said that “the competitiveness of future tourism” depends on how accurately technology and data can connect travelers’ fragmented needs.¹ In practical terms, visitors interested in smarter trip planning should pay attention to booths and sessions connected to AI, data-driven travel services, smart platforms, and traveltech demonstrations.

The local and content-focused side is also visible through participating organizations. The Seoul Tourism Organization is participating with six graduate companies from its Seoul tourism startup incubation program: Crosshub, RN1, 100cation, NomadHer, MovingTrip, and Red Table.⁴ This points to a startup-oriented layer within the exhibition, especially for visitors looking beyond conventional package travel.

Books and audio content are part of the visitor experience as well. YES24 is operating a booth at All That Travel 2026 with a travel book curation zone, an audiobook experience zone, and an event zone. Its program introduces domestic travel books and audiobooks organized by travel time, with official social media follow events and prize events also planned at the venue.⁵ Kim Ju-sung, head of YES24’s marketing division, said the company joined the event to propose ways for people to enjoy books naturally while traveling.⁵

For island travel, Tourtree is participating as a partner at the booth for the smart travel platform Adtrip. The company is providing consultation and information on Ulleungdo and Dokdo travel, and an on-site QR entry event will award three people a two-night, three-day Ulleungdo travel voucher.⁶ Tourtree team leader Shin Sang-hwan described the exhibition as a meaningful opportunity to introduce Ulleungdo and Dokdo travel services to a wider public.⁶

How to Plan Your Visit Efficiently

Start with the schedule. If you want the most time inside the hall, April 30 or May 1 gives a full 10:00 a.m. to 5:00 p.m. window. May 2 closes at 4:00 p.m., so visitors going on the final day should prioritize must-see booths first.²

Next, decide your purpose before entering. If you are looking for summer vacation options, focus on local government booths, travel agencies, special-price product areas, and destination consultations. If you are interested in how travel planning is changing, give more time to traveltech and AI-based services. If your focus is food and culture, look for K-food and global festival-themed areas, which were included among the planned theme zones for the 2026 edition.³

Visitors who want events or giveaways should check booth-level instructions carefully once on site. The available source material confirms several event formats, including prize events, YES24’s official social media follow event, and Tourtree’s QR entry event for Ulleungdo travel vouchers.⁵⁶ However, the sources do not provide a single combined event timetable, so it is best to verify conditions directly at each booth during the visit.

For business visitors, the exhibition also includes business connecting and seminars. The available sources do not list detailed session times, speakers, or registration steps, but they do confirm that these formats are part of the 2026 program.³ Anyone visiting for partnerships or industry networking should allow time beyond general booth browsing.

작성자 소개

Patrick Choi

Administrator

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