ILLIT Pop-Up at HYBE Yongsan: Visit Guide for the MAMIHLAPINATAPAI Album Event

ILLIT’s HYBE Yongsan pop-up is shaping up to be one of the key fan stops for the group’s 4th mini album, “MAMIHLAPINATAPAI.” The ILLIT Pop-Up will run from May 3 to May 8, 2026, on the 1st floor of the HYBE headquarters at 42 Hangang-daero, Yongsan-gu, Seoul, with daily operating hours from 11:00 AM to 8:00 PM.¹

ILLIT Pop-Up at HYBE Yongsan: Dates, Location, and Reservations

The most important thing to know before planning a visit is that entry is handled through Weverse online advance reservations. Reservations open at 11:00 AM on April 29, 2026, and each account can reserve only one time slot.¹ That makes this less of a casual walk-in event and more of a scheduled fan experience, so visitors should treat the reservation step as part of the plan.

The venue also matters. HYBE’s Yongsan headquarters has a dedicated first-floor pop-up store area for fan visits, created by remodeling part of the lobby. The space is designed to change its concept in line with HYBE Music Group artists’ album release schedules, with a large media wall showing visuals connected to each album and pop-up theme.² For fans who follow HYBE artists closely, ILLIT’s event is part of a broader move to make the headquarters lobby a recurring destination for album-era experiences.

A HYBE representative described the company’s ability to host these experiences by saying that “we are now able to present them on an ongoing basis.”² That short line helps explain why the Yongsan location feels significant: it is not just a temporary retail corner, but a fan-facing format tied to the company’s artist release calendar.

What Fans Can See Inside the MAMIHLAPINATAPAI Pop-Up

The pop-up is built around ILLIT’s 4th mini album, “MAMIHLAPINATAPAI,” which is scheduled for release at 6:00 PM on April 30, 2026.³ Inside the space, visitors can expect several album-linked zones rather than only a merch counter.

The announced features include a large media wall showing the music video for the title track “It’s Me,” outfits used for concept photo shoots, music video props, and a listening zone where fans can hear all tracks from the album.⁴ CHOSUNBIZ / OSEN also reported the same core experience: title-track music video viewing, displays of actual filming costumes and props, and a full-album listening area.⁵

That combination makes the event useful even for fans who do not plan to buy much. You can connect the album’s visual concept with physical objects from the promotion, then move into the listening zone to take in the release as a complete project. Since the event runs shortly after the album release date, it also gives fans a focused place to experience the new era together.

The title track “It’s Me” was introduced ahead of the album through a campaign film released on the HYBE Labels YouTube channel on April 23, 2026. Dispatch / DIPE described the approximately 2-minute-5-second film as presenting emotional tension and honest choice within an uncertain relationship.³ The album’s tracklist includes five songs: “It’s Me,” “GRWM (Get Ready With Me),” “paw, paw!,” “Mamihlapinatapai,” and “Love, older you.” Member Iroha took part in writing lyrics for “paw, paw!”⁶

Merch, Perks, and Fan Events

For many visitors, the shopping zone will be a major part of the trip. Items listed for sale include physical albums, T-shirts, hair clips, diaries, stamps and postcards, NFF collaboration rings, and DEARLIT merch.⁴ The range is broad enough to cover both album collectors and fans looking for smaller keepsakes tied to the pop-up.

There are also purchase-linked perks. Visitors can receive gifts depending on merch purchase amounts, take part in a “random capsule” prize event, and receive an unreleased photocard benefit when buying an album on site.⁵ The sources do not provide the full prize list or purchase thresholds, so the safest expectation is to check the official event notice and on-site guidance before buying.

The overall design of the pop-up seems to match HYBE’s stated model for the headquarters space: an album-linked concept, a media wall, physical displays, and merchandise in one fan-accessible area. For ILLIT fans, the specific draw is that this version of the space is focused on “MAMIHLAPINATAPAI,” the group’s 4th mini album.

When does the ILLIT Pop-Up at HYBE Yongsan open?

The pop-up runs from May 3 to May 8, 2026, and is open daily from 11:00 AM to 8:00 PM at HYBE’s Yongsan headquarters in Seoul.¹

Do I need a reservation for the ILLIT Pop-Up?

Yes. Visits are handled through Weverse online advance reservation. Reservations open at 11:00 AM on April 29, 2026, and each account can reserve one time slot.¹

What is connected to the album at the pop-up?

The event is tied to ILLIT’s 4th mini album “MAMIHLAPINATAPAI.” Fans can see “It’s Me” music video content, concept photo outfits, music video props, and use a listening zone for all tracks from the album.⁴

For fans planning a Seoul stop around ILLIT’s “MAMIHLAPINATAPAI” release, the HYBE Yongsan pop-up offers a compact mix of reservation-based access, album visuals, listening, displays, merch, and fan perks. The key is to secure a Weverse reservation first, then use the visit to experience the album’s world beyond the tracklist.

작성자 소개

Cloi Lee

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