ROSÉ’s ‘New Trick’ Sets September 17 US Release With Apple

ROSÉ’s “New Trick” is scheduled for release on September 17, 2026, at 7 p.m. Eastern time—the same moment as September 18 at 8 a.m. in Korea. 1 The single comes with a music-video collaboration for Apple’s “Shot on iPhone” campaign, while Vogue identifies it as a one-off release separate from the forthcoming first single of her second album. 2

For US listeners checking Korean coverage, the September 18 date describes the Korean local time for that same release. 1 3 Both Newsis and Hankook Ilbo pair the Korean morning appointment with September 17 at 7 p.m. US Eastern time. 1 3

What Apple’s involvement means

Dave Meyers directed the “New Trick” music video, which was filmed entirely on the iPhone 18 Pro for “Shot on iPhone.” 2 4 The reported collaboration therefore centers on the video’s production and its place in Apple’s campaign. 2 4 Those reports do not establish Apple Music exclusivity, a particular distribution arrangement or a device requirement for watching it. 2 4

The campaign has previously featured Olivia Rodrigo’s “Get Him Back!”, Lady Gaga’s “Stupid Love” and The Weeknd’s “Dancing in the Flames.” 2 4 ROSÉ’s participation connects “New Trick” to that established series of music videos made with iPhones. 2 4

What the preview reveals

Newsis describes the teaser as combining distorted electric guitar with layered vocals, alongside images of ROSÉ holding a lollipop. 1 Those details describe an excerpt of the song ahead of its full September 17 release. 1 2

ROSÉ’s account to Vogue adds songwriting context: she recalled writing the track during a hectic week in New York, shortly after the Met Gala, estimating that it was two days afterward. 2 She told frequent collaborator Amy Allen that she had lately struggled to relate to or write sad songs, after repeatedly writing them for Rosie. 2

She described their result as “so not sad.” 2 Her comments point to the mood she wanted to express, while the teaser supplies a limited sample of the guitar and vocal textures; together, they offer a preview rather than a basis for judging the full track. 1 2

How it relates to the next album

Vogue explicitly calls “New Trick” a one-off single and separately refers to the still-forthcoming first single from ROSÉ’s untitled second album. 2 That distinction supports treating this release as a standalone project rather than the opening single of the album campaign. 2

The album is expected sometime in 2027, with no specific release date supplied in Vogue’s report. 2 ROSÉ told the publication she was still working through how her new music would express who she is and who she is becoming as a musician. 2