Musinsa Food Garden Brings a Fashion-Led Seongsu Food Court to Megastore Seongsu

Musinsa Food Garden is the fourth-floor dining area inside Musinsa Megastore Seongsu, the large Seongsu-dong retail space that officially opened on April 24, 2026. If you are looking at the wider Seongsu Food Court scene, this one stands out because it is built directly into a fashion, beauty, home, entertainment, and F&B destination rather than operating as a standalone dining hall.¹

The idea is simple but very Seongsu: extend the shopping trip into a place where visitors can eat, pause, and keep exploring. Musinsa’s own official content places Musinsa Food Garden on the fourth floor of Megastore Seongsu and lists six participating brands: Jjuak Jjuak, Tteoksan, An Hong Mao, Pizza Slice, Fuglen, and Jeonguk Gimbap Ilju BY Gimbapdaejang.²

What Makes Musinsa Food Garden Different

Musinsa Food Garden dining at Seongsu food court

Musinsa Megastore Seongsu was introduced as a 6,612-square-meter complex in Seoul’s Seongdong-gu, Seongsu-dong, bringing fashion and beauty content together with an F&B experience.¹ Within that bigger setting, Musinsa Food Garden is not just a convenience corner at the end of a shopping route. It is one of the ways the store turns time spent inside the building into part of the content experience.

That positioning matters because Seongsu has become known for layered retail experiences: stores that are not only about buying products, but also about browsing, lingering, eating, and taking in a neighborhood mood. Sisajournal-e described the fourth-floor Food Garden as a space designed with F&B brands that fit Seongsu’s local atmosphere, helping turn customer dwell time into content.³

For visitors, that means the Food Garden works as a natural break point. You might come for fashion or beauty, then move upstairs for coffee, pizza, gimbap, dessert, or another casual food option without leaving the building. The format makes sense inside a megastore that is trying to connect shopping, dining, and rest in one flow.

The Six-Brand Lineup

The lineup reported across the sources centers on six F&B brands: Jjuak Jjuak, Tteoksan, An Hong Mao, Pizza Slice, Fuglen, and Jeonguk Gimbap Ilju BY Gimbapdaejang.² Insight Korea also reported that Musinsa directly selected six F&B brands for the Food Garden, naming Fuglen, Pizza Slice, An Hong Mao, Tteoksan, Jjuak Jjuak, and Jeonguk Gimbap Ilju.⁴

Even without a full menu list for every brand, the grouping gives the floor a mixed-use feel. Fuglen and Pizza Slice point to familiar cafe and casual dining energy, while the presence of gimbap and dessert-oriented names helps the space feel broader than a single-theme food hall. The official and media descriptions consistently frame the Food Garden as part of the megastore’s F&B layer rather than as a separate restaurant zone.

One of the more specific brand details comes from Jjuak Jjuak. 1conomynews reported that the brand presented Musinsa collaboration menu items, including Seongsu matcha and bingsu, at the Food Garden. In the same report, Jjuak Jjuak CEO Hong Jung-in described the location as the brand’s “second offline store after the first Seosunra-gil branch.”⁵

There is also a rotating element to the space. The same 1conomynews report said the Food Garden operates with both permanent tenant brands and pop-up brands that change every four months.⁵ That detail is important because it suggests the Food Garden is designed to stay flexible, with repeat visitors potentially encountering a different mix over time.

Hours, Opening Buzz, and Why It Fits Seongsu

For practical planning, Insight Korea reported that Musinsa Megastore Seongsu operates from 11 a.m. to 10 p.m., while the Food Garden closes at 9 p.m.⁴ That makes the dining floor useful for lunch, afternoon breaks, and early evening meals, though visitors should note that the Food Garden’s closing time is earlier than the wider store hours reported by the outlet.

The opening drew strong early traffic. Fashionbiz reported that Musinsa Megastore Seongsu recorded 42,000 visitors and 900 million won in transactions over its first three opening days, from April 24 to April 26, 2026.⁶ In the same report, the fourth-floor Food Garden, with F&B brands including Fuglen and Tteoksan, was described as helping complete a stay-oriented space where shopping, dining, and rest connect.⁶

That early response also shows why food is becoming a serious part of large retail spaces in neighborhoods like Seongsu. A food court inside a fashion megastore is no longer just a place to solve hunger quickly. It can support the rhythm of the visit: browse, eat, rest, return to shopping, and stay longer in the same destination.

Musinsa’s messaging also points in that direction. In an opening-related briefing quoted by Insight Korea, a Musinsa representative said the company would “present a new standard for offline stores.”⁴ The Food Garden is one of the clearest examples of that ambition because it gives the store a social, pause-friendly layer beyond racks, displays, and product zones.

Megastore Seongsu Musinsa Food Garden fourth floor food court

In the broader Seongsu Food Court conversation, Musinsa Food Garden is worth watching because it ties dining directly to the neighborhood’s fashion and lifestyle retail culture. With six selected F&B brands, a fourth-floor position inside Musinsa Megastore Seongsu, and a mix of permanent and rotating pop-up operations, it gives visitors one more reason to treat the building as a place to spend time rather than simply pass through.