Bloody Paradise Sets ENHYPEN’s Next Comeback Marker for THE SIN BLISS

ENHYPEN’s “Bloody Paradise” rollout is now part of the confirmed schedule for “THE SIN : BLISS,” the group’s 8th mini album. BELIFT LAB announced through ENHYPEN’s Weverse notice that “THE SIN : BLISS” will be released at 1 p.m. KST on August 21, 2026, with pre-orders having opened at 11 a.m. KST on July 13.¹

The title-track music video for “Bloody Paradise” is scheduled for midnight KST on August 22, placing it just after the album release. MK Sports reported that additional trailer vol.2 content is set to follow across August 25-26, extending the comeback schedule beyond release day.²

Bloody Paradise Moves From Tour Spoiler to Release Schedule

The phrase “Welcome to Bloody Paradise” first surfaced as a new-album clue around ENHYPEN’s “BLOOD SAGA” world tour stop in Sao Paulo. Dispatch reported that, after the group’s show at Allianz Parque, the screen displayed “THE SIN : BLISS 2026.08.21,” followed by the phrase and a melody connected to the new album.³

That Sao Paulo event also carried wider tour significance. MK Sports reported that the July 4 local-time concert was ENHYPEN’s first Latin America performance and the group’s 100th solo concert, with “Welcome to Bloody Paradise” and part of a new-song melody shown after the performance as a spoiler for the August 21 album release.⁴

Dispatch reported that the concert drew about 41,000 fans and included 27 songs. ENHYPEN was quoted after the event as saying, “Brazilian ENGENEs had extraordinary energy,” adding that the concert was enjoyable.³

The connection was reinforced online through ENHYPEN’s official YouTube channel, which posted a short-form video using the “Welcome to Bloody Paradise” phrase and “THE SIN : BLISS” hashtags. The post also included the official pre-save link for the upcoming album, tying the tour teaser directly to the album campaign.⁵

Key Dates for THE SIN : BLISS and Bloody Paradise

The comeback timeline is date-heavy, with several confirmed steps now attached to the campaign. The official Weverse notice identifies the album as ENHYPEN’s 8th mini album and frames it as a continuation of the lovers’ story from “THE SIN : VANISH.”¹

Soompi reported on July 5 that ENHYPEN had released a detailed promotion calendar for “THE SIN : BLISS,” confirming the August 21 comeback and noting that the calendar outlined teasers and promotions while ending with a “more to come” tease.⁶

BELIFT LAB’s quoted statement in the July 13 coverage kept the focus on additional content around the release, saying, “We have prepared richer things to enjoy, so please look forward to it.”²

What Is Confirmed, and What Remains Limited

The currently available information confirms the album title, release time, pre-order opening time, “Bloody Paradise” music video schedule, and the use of “Welcome to Bloody Paradise” as a campaign phrase. It also confirms that the album follows “THE SIN : VANISH” in story terms, based on the Weverse notice.¹

The source material does not provide a full tracklist, album-version details, production credits, or a detailed description of the “Bloody Paradise” music video concept. It also does not state whether “Welcome to Bloody Paradise” is a lyric, slogan, subtitle, or separate content title beyond its use in the tour teaser and official short-form post.

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Cloi Lee

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