Jang Won-young Leads Tommy Jeans Spring 2026 Campaign: A Fusion of London Energy and Global Youth Culture

Global K-pop icon Jang Won-young has been unveiled as the forefront of Tommy Jeans’ Spring 2026 campaign, bringing her signature bright energy to a London-inspired collection that celebrates individuality, confidence, and the fearless attitude of a new generation.

The campaign, which launched in March 2026, places Jang Won-young at the center of a diverse cast that includes F1 Academy driver Alba Larsen, South London musician Cat Burns, Asian American artist James Lee, Argentine actor Franco Masini, and Canadian-Berlin based creator Gaius Okami. Together, they embody Tommy Jeans’ vision of capturing “where culture is moving right now” through an authentic London lens.

Set against the vibrant streets of Shoreditch, the Spring 2026 collection draws direct inspiration from London’s creative pulse. Tommy Hilfiger himself describes the city as “always full of energy, style and attitude” – the perfect backdrop for a collection that blends classic American denim heritage with bold, contemporary streetwear influences.

“This collection is about confidence, individuality, and the fearless attitude of a new generation,” Hilfiger stated in an exclusive interview. “Jang Won-young embodies this moment with her effortless cool and global influence, leading a group that flips the script and owns self-expression on their own terms.”

The Spring 2026 lineup features classic denim cuts reimagined with lived-in washes that emphasize character and wear, transitional jackets designed for layering, and the iconic wavy Flag graphic appearing throughout the collection – sometimes as miniature embroidery, sometimes blanketing entire pieces. Footwear highlights include the Archive Vulc sneaker, a heritage Tommy Jeans design bridged between classic American prep and modern British streetwear.

Jang Won-young herself expressed her enthusiasm for the collection’s versatility: “I love this collection because every piece feels unique and full of personality. From vintage-inspired denim to bold prints and sneakers, it’s playful, edgy, and perfect for expressing yourself — that’s what makes it so special!”

The campaign showcases Jang’s ability to effortlessly navigate between styles – from Y2K street vibes with color-block overshirts to laid-back preppy looks featuring cream cable-knit cardigans and striped T-shirts. In one standout look, she pairs a red off-shoulder striped knit with white denim pants, while another features a denim shirt-and-shorts set topped with a flag-logo T-shirt.

Beyond the aesthetics, the campaign carries a deeper message about authenticity and self-expression. As Jang noted in her interview with Fashion Seoul: “Tommy Jeans is an appealing brand because it lets me freely express my own style. I enjoyed being able to show a range of looks filled with the bright, fresh energy of spring through this campaign.”

The Spring 2026 collection will be available globally through Tommy Jeans stores, as well as through select partners including H Fashion, EQL, and Musinsa in Korea, with additional details available via Tommy Hilfiger’s official Kakao channel.

With Jang Won-young’s global influence and the campaign’s authentic London street culture inspiration, Tommy Jeans Spring 2026 represents more than just a seasonal collection – it’s a celebration of youth, creativity, and the power of individual expression in today’s interconnected fashion landscape.