Seongsure Ciabatta Opens in Seongsu With a Korean-Style Ciabatta Menu

Seongsure Ciabatta is the new K-ciabatta specialty brand from Cheonha Bakery, and its first main store has opened in Seongsu-dong’s cafe district. The shop, also searchable in English as Seongsu Ciabatta, focuses on ciabatta reworked with Korean-preferred ingredients, from savory fillings to limited dessert breads.¹

For anyone following Seongsu’s dessert cafe scene, the opening is notable because it is not simply another bakery launch. Cheonha Bakery positioned Seongsure Ciabatta as a Korean-style ciabatta brand, with the Seongsu main store officially opening on June 21, 2026.²

Seongsure Ciabatta Brings K-Ciabatta to Seongsu

The core idea behind Seongsure Ciabatta is straightforward: take ciabatta, known for its airy structure and high moisture content, and pair it with ingredients familiar to Korean tastes. Job Post described the brand around that combination, noting its use of high-moisture ciabatta with ingredients favored by Korean consumers.²

That direction shows up clearly in the menu. Early reports listed 25 kinds of K-ciabatta, including buldak, bulgogi chashu, mandu, and basil chicken ciabatta.¹ These names give the brand a local personality without moving away from the bread itself. Instead of treating ciabatta as only a sandwich base or a plain bakery staple, Seongsure Ciabatta uses it as a flexible format for Korean-style fillings and flavors.

The store also introduced a dessert line called Wakku Ciabatta, with four dessert breads. The reported Seongsu main-store limited items are Wakku Matcha Chapssaltteok Chia, Wakku Ferrero Rocher Chia, Wakku Mango Yogurt Chia, and Wakku Cheese Cube Chia.² Those items matter because they place the brand in both bakery and dessert-cafe territory: you can read the menu as a meal-friendly ciabatta lineup, but also as a sweet stop for visitors walking through Seongsu’s cafe street.

P&P News also highlighted low-temperature aged fermentation and a “fresh ciabatta” concept as points of product differentiation.³ Based on the available sources, the brand is not presenting itself only through novelty flavors; it is also emphasizing bread texture and preparation as part of its identity.

What to Know Before You Go

The Seongsu main store is located near Exit 4 of Seongsu Station, in the Seongsu cafe street area, and operates daily from 10 a.m.⁴ That location is part of the story. Seongsu-dong has become one of Seoul’s best-known neighborhoods for cafes, bakeries, pop-ups, and dessert-focused browsing, so a brand built around Korean-style ciabatta fits naturally into the area’s food and lifestyle traffic.

The opening was described by multiple outlets as the launch of a new K-ciabatta specialty brand from Cheonha Bakery. E2News also covered the opening of the Seongsu main store and the brand launch, with the article entered on June 23, 2026.⁵ While the available source text does not provide a full company history for Cheonha Bakery, it does connect the new store directly to the company and its K-bakery ambitions.

One official quoted in the release said the goal is to grow Seongsure Ciabatta into “a brand representing Korean-style ciabatta.”⁴ Another quoted Cheonha Bakery representative said the company plans to develop it into a K-bakery brand with competitiveness in overseas markets.² Those statements help explain why the menu leans so clearly into Koreanized product names and ingredients: the brand is framing ciabatta as something that can be localized, branded, and potentially exported.

The brand development also involved Jang Kyung-joo, identified in coverage as Chief Brand Officer.¹ That detail suggests the launch was planned as a brand concept from the start, not just a one-off shop menu.

Early Buzz Around the Seongsu Main Store

Early attention appears to have built quickly. PPSS reported that Seongsure Ciabatta entered Naver Place’s weekly fast-rising popularity list, and that the store recorded 220 Naver Place reviews within three days of opening.⁶ Those numbers are useful because they give a concrete snapshot of initial consumer activity around the store, rather than only describing the launch in promotional terms.

There were also opening and participation events tied to the store. Gonggam Newspaper reported an opening commemorative event offering salt ciabatta to the first 50 customers each day.⁴ PPSS also reported that an event was underway giving black olive pickles to customers who participated in reviews.⁶

For readers thinking about what makes the place distinct, the most source-backed answer is the combination of scale and specificity. The menu is broad, with 25 K-ciabatta varieties and four Wakku dessert ciabatta items reported across sources.³ The flavor direction is also specific: buldak, bulgogi chashu, mandu, basil chicken, matcha chapssaltteok, Ferrero Rocher, mango yogurt, and cheese cube all point toward a bakery that wants ciabatta to feel familiar to Korean cafe-goers while still offering something different from standard pastry counters.

Seongsure Ciabatta’s Seongsu opening is best understood as a focused K-bakery launch built around one adaptable bread format. With its Seongsu cafe-street location, Korean-style savory ciabatta lineup, limited dessert breads, and early Naver Place attention, it gives Seongsu dessert-cafe watchers one more specific stop to know by name.

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joanna jang

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